Japan Frozen Pizza Market Size, Share, and COVID-19 Impact Analysis, By Size (Regular, Medium, and Large), By Distribution Channel (HoReCa, Offline Sales, and Online Sales), and Japan Frozen Pizza Market Insights, Industry Trend, Forecasts to 2035

Japan Frozen Pizza Market Insights Forecasts to 2035

• The Japan Frozen Pizza Market Size Was Estimated at USD 716.37 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.57 % from 2025 to 2035
• The Japan Frozen Pizza Market Size is Expected to Reach USD 1599.00 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Frozen Pizza Market Size is anticipated to reach USD 1599.00 Million by 2035, growing at a CAGR of 7.57 % from 2025 to 2035. The frozen pizza market in Japan is driven by various factors, including changing food preferences, changing consumer lifestyle, rising demand for ready-to-eat meals, and a rise in disposable income.

Market Overview

Pizza that has been partially or completely cooked in advance and then frozen to maintain its flavor, freshness, and shelf life until it is consumed. Because freezing slows down microbiological development and keeps products from spoiling, it helps retain product quality. The Japan frozen pizza market refers to the production, distribution, and consumption of premade pizzas within Japan. It is available in various sizes such as regular, medium, and large. Japan has fast fast-paced lifestyle, hence people are seeking convenient food solutions is one of the major contributing factors for this market. Over the last five years, the ready-to-eat and convenience food market has grown at an average annual pace of around 6%, according to statistics from Japan's Ministry of Agriculture, Forestry, and Fisheries. This consistent growth highlights a notable shift in customer preferences toward frozen pizzas and other conveniently prepared dinner choices. This demand is mostly driven by working people's and families' increasingly hectic lifestyles, as frozen pizzas combine convenience, speedy preparation, and a large selection of flavors. The rising demand for convenient yet nutritious meals is a key trend in this market. The increasing popularity of plant-based diets offers producers the opportunity to cater to health-conscious consumers by expanding the variety of vegan and vegetarian frozen pizza.

Report Coverage

This research report categorizes the market for the Japan frozen pizza market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan frozen pizza market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan frozen pizza market.

Driving Factors

Japan has a fast-paced lifestyle, which creates the demand for easy-to-prepare meals, which further contributes to the demand for frozen pizza products. Growing health consciousness in Japan is driving demand for healthier frozen pizzas, with a focus on organic, low-fat, and gluten-free options. The growth of online grocery shopping and e-commerce is making frozen pizza more accessible and allowing customers to effortlessly browse a wider range of products from the comfort of their own homes.

Restraining Factors

One of the main obstacles is the belief that frozen meals are less nutritious than their fresh counterparts, which limits the market expansion. Additionally, the increasing inclination towards natural ingredients and clean eating may deter some customers from purchasing frozen pizzas.

Market Segmentation

The Japan frozen pizza market share is classified into size and distribution channel.   

• The regular segment held the dominant market share in 2024 and is expected to grow at a rapid CAGR during the forecast period.    

The Japan frozen pizza market is segmented by size into regular, medium, and large. Among these, the regular segment held the dominant market share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This segmental growth is attributed to its widespread availability and affordability.  Additionally, in an increasingly fast-paced environment, people choose regular frozen pizzas because of their cost, flavor, and convenience of use.

• The HoReCa segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.   

The Japan frozen pizza market is segmented by distribution channel into HoReCa, offline sales, and online sales. Among these, the HoReCa segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because cafés and restaurants depend more and more on frozen pizzas to provide speedy service without sacrificing flavor or quality. Additionally, the versatility of frozen pizzas enables restaurants to customize toppings and flavors, catering to diverse consumer preferences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan frozen pizza market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Ajinomoto
• Nissin Foods
• Pizzahut Japan
• Pasta Road Co., Ltd.
• 7-Eleven Japan
• Pizza-La
• DELSOLE Corp.
• Pizza Tomato Co., Ltd.
• Tolona Japan Co., Ltd.
• Horizon Farms
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan frozen pizza market based on the below-mentioned segments:

Japan Frozen Pizza Market, By Size

• Regular
• Medium
• Large

Japan Frozen Pizza Market, By Distribution Channel

• HoReCa
• Offline Sales
• Online Sales