Japan Floriculture Market Size, Share, and COVID-19 Impact Analysis, By Types of Flowers (Cut Flowers, Bulbous Plants, Potted Flowers, and Others), By Application (Decoration and Industrial), and Japan Floriculture Market Insights, Industry Trend, Forecasts to 2032

Industry: Agriculture


The Japan Floriculture Market Size is expected to expand at a 4.1% CAGR during the study period. The Japanese floriculture industry is export-oriented, with a large portion of its output going to countries like the United States, Australia, and Europe. This has contributed to market expansion and industry growth.


Market Overview

The Japanese floriculture sector ranks among the top ten largest floriculture industries in the world. The majority of Japan's flower market is supplied by wholesalers. Wholesale flower companies supplied approximately 80% of all flowers found in the Japanese market. At the same time, Japan's flower wholesale market is one of the world's largest. The floriculture industry in Japan has been growing steadily over the past few years. Japan is known for its love of flowers and the industry is an important part of the country's culture and economy. The market for flowers in Japan is diverse and includes cut flowers, potted plants, and garden plants. The floriculture industry in Japan is a thriving sector, with a growing demand for flowers and ornamental plants among consumers. The Japanese floriculture market has been expanding in recent years, owing to the increasing popularity of flowers and plants as gifts, decorations, and for other purposes.


The Japanese floriculture industry is characterized by a strong focus on quality and innovation. Japan is known for its high-quality flowers, with growers using advanced techniques to produce flowers of superior quality, size, and color. There is also a trend towards sustainability and eco-friendliness, with many growers using organic and sustainable farming practices.


The top three prefectures in Japan for flower and plant cultivation were Aichi, Okinawa, and Shizuoka. Aichi, Chiba, and Fukuoka prefectures accounted for the majority of sales.


Report Coverage

This research report categorizes the market for Japan floriculture market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japanese floriculture market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the Japanese floriculture market.


Driving Factors

Flowers are purchased in Japan for a variety of purposes, including professional use, personal use, decorative items in hotels, and other commercial purposes. In Japan, it is commonly used prior to national events and dates such as Mother's Day, the Buddhist festival of the dead, and New Year's celebrations. Consumers in Japan prefer new varieties of flowers from different countries, and imports from Asian countries largely meet the country's demand.

Japanese floriculture is known for its focus on quality and innovation, with growers using advanced techniques to produce high-quality, unique, and visually appealing flowers and plants. This focus on quality and innovation is driving demand both domestically and internationally. The Japanese floriculture industry is export-oriented, with a significant portion of its production being exported to countries such as the United States, Australia, and Europe. This has helped to expand the market and drive growth in the industry.


Restraining Factors

While there are several drivers contributing to the growth of the Japan floriculture market, there are also some significant restraints that are hindering its expansion. One of the main challenges facing the industry is the high cost of production, particularly for small and medium-sized growers who do not have the economies of scale enjoyed by larger players. This can make it difficult for them to compete with larger growers, particularly in international markets. The industry is facing increasing competition from other countries, particularly those with lower labor and production costs, such as Colombia and Ecuador. This has put pressure on Japanese growers to improve their efficiency and reduce costs. Another significant restraint is the limited availability of land, particularly in urban areas, which can make it difficult for growers to expand their operations.


Market Segment 

The Japan Floriculture Market share is segmented into type of flowers and application.


  • The cut flowers segment is expected to hold the largest share of the Japan floriculture market during the forecast period.

Based on the type of flowers, the Japan floriculture market is segmented into cut flowers, bulbous plants, potted flowers, and others. Among these, the cut flowers segment is expected to hold the largest share of the Japan floriculture market during the forecast period. The growth can be attributed due to popular cut flowers in Japan including roses, chrysanthemums, and lilies, which are used for a variety of purposes, including decoration, gifting, and special events such as weddings and funerals.


Potted flowers, also known as houseplants, are becoming increasingly popular in Japan. These plants are grown in containers and are used to enhance the indoor décor of homes and offices. Potted flowers include plants like orchids, succulents, and bonsai trees.


  • The bakery segment is anticipated to hold the largest share of the Japan Floriculture market during the projected period.

Based on the application, the Japan floriculture market is classified into decoration and industrial. Among these segments, the decoration segment is expected to hold the largest share of the Japan floriculture market during the projected timeframe. The growth can be attributed due to, Japan has long tradition of using flowers and plants for decoration and aesthetic purposes. The country is known for its unique floral arrangements, including ikebana, the Japanese art of flower arrangement, which has a strong focus on minimalism and symbolism. The decoration segment includes flowers and plants used for ornamental and aesthetic purposes, such as gifting, interior decoration, landscaping, and events like weddings and funerals. In recent years, there has also been a growing trend of using flowers and plants for wellness and health-related purposes, such as aromatherapy and meditation. This has further increased the demand for flowers and plants in the decoration segment.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan floriculture market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

  • Ota Floriculture Auction Co., Ltd.
  • Dümmen Orange
  • Kawachiya Nursery Co., Ltd.
  • Hokkaido Green Co., Ltd.
  • Shiraishi Flower Farm Co., Ltd.
  • Takii & Co., Ltd.
  • Fuji Flower Industry Co., Ltd.


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • On December 2021, Bouqs Co, known for its farm-direct model and long-lasting floral bouquets, has opened operations in Japan with the goal of expanding its business beyond the United States.


Market Segment

This study forecasts revenue at, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the Japan Floriculture Market based on the below-mentioned segments:


Japan Floriculture Market, By Type of Flowers

  • Cut Flowers
  • Bulbous Plants
  • Potted Flowers
  • Others


Japan Floriculture Market, By Application

  • Decoration
  • Industrial


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