Japan Flavored Water Market Size, Share, and COVID-19 Impact Analysis, By Product (Sparkling and Still), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, and Others), and Japan Flavored Water Market Insights, Industry Trend, Forecasts to 2035

Japan Flavored Water Market Insights Forecasts to 2035

• The Japan Flavored Water Market Size Was Estimated at USD 539.6 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 10.44 % from 2025 to 2035
• The Japan Flavored Water Market Size is Expected to Reach USD 1608.8 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Flavored Water Market Size is anticipated to reach USD 1608.8 Million by 2035, Growing at a CAGR of 10.44 % from 2025 to 2035. The flavored water market in Japan is driven by various factors, including a rise in the aging population, technological advancements in hair restoration techniques, increasing demand for cosmetic procedures, and increasing male acceptance of aesthetic treatments.

Market Overview

Flavored water is essentially enhanced bottled water with added flavors, vitamins, minerals, or other ingredients to improve taste or provide specific benefits. Its improved flavor and low-calorie content make it a better substitute for sugary soft drinks. The Japan flavored water market refers to the production, distribution, and sale of water products infused with natural or artificial flavors. Increasing health awareness among Japanese consumers is a major growth driver for the flavored water market. According to the Ministry of Health, Labor, and Welfare, over 60% of the population actively seeks healthier lifestyles, fueling demand for flavored water as a better alternative to sugary beverages. Flavored water infused with natural ingredients provides a low-calorie, pleasant alternative to typical, boring water, helping consumers keep hydrated and enjoy tastes. Furthermore, the movement toward sustainable packaging, such as recyclable bottles and eco-friendly materials, is altering the business, aligning with customers' environmental conscience. Growing consumer demand for clean-label, organic, and functional beverages presents significant opportunities for flavored water brands to innovate and capture health-conscious market segments.

Report Coverage

This research report categorizes the market for the Japan flavored water market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan flavored water market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan flavored water market.

Driving Factors

The market for flavored water in Japan is expanding due to customers' growing health consciousness. The rising trend of health and wellness creates the demand for healthier alternatives to sugary drinks, which further boosts the market for flavored water. Continuous innovation and increased product launches in flavored water are attracting health-conscious and younger consumers, thereby propelling growth in the Japan market. Additionally, rising customer demand for environmentally friendly packaging is propelling expansion in Japan's flavored water industry, as manufacturers implement sustainable methods to match these demands.

Restraining Factors

The high cost of flavored water as compared to regular water is one of the notable restraints for this market. Additionally, some flavored water products have limited shelf life due to the absence of preservatives, and these are more susceptible to spoilage, which further limits the market expansion.

Market Segmentation

The Japan flavored water market share is classified into product and distribution channel.  

• The sparkling segment held the largest market share in 2024 and is expected to grow at a rapid CAGR during the forecast period.    

The Japan flavored water market is segmented by product into sparkling and still. Among these, the sparkling segment held the largest market share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This segmental growth is attributed to its taste, fizz, and health benefits. Additionally, segment growth is anticipated to be driven by the rising demand for flavored bubbly and fizzy hydration drinks.

• The supermarkets & hypermarkets segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan flavored water market is segmented by distribution channel into supermarkets & hypermarkets, convenience stores, online, and others. Among these, the supermarkets & hypermarkets segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because they allow consumers to check the product before purchase. Additionally, customers can buy other products with flavored water.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan flavored water market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Calpis
• Ito En
• Asahi Group Holdings
• Suntory Beverage and Food
• Otsuka Holdings
• Kirin Holdings
• DyDo Drinco
• Coca-Cola
• Nestlé
• PepsiCo
• Others

Recent Developments

• In May 2025, DyDo DRINCO launched "FRISK SPARKLING GRAPE," a refreshing carbonated drink, nationwide in Japan. It’s the first-ever collaboration with the "FRISK" brand

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan flavored water market based on the below-mentioned segments:

Japan Flavored Water Market, By Product

• Sparkling
• Still

Japan Flavored Water Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others