Japan Fast Food Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Pizza/Pasta, Burger/Sandwich, Chicken, Asian/Latin American Food, Seafood, Others), By End User (Food-Service Restaurants, Quick Service Restaurants, Caterings, Others), and the Japan Fast Food Market Insights Forecast to 2033

Industry: Food & Beverages


Japan Fast Food Market Insights Forecasts to 2033

  • The Market Size is Growing at a CAGR of 7.3% from 2023 to 2033.
  • The Japan Fast Food Market Size is Expected to Hold a Significant Share by 2033.

Japan Fast Food Market

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The Japan Fast Food Market size is expected to hold a significant share by 2033, at a CAGR of 7.3% during the forecast period 2023 to 2033.


Market Overview

Fast food is defined as foods prepared and served quickly at a quick-service restaurant or on the street. These are frequently made with precooked ingredients and require less time to prepare. There are numerous fast-food options on the market, including burgers, sandwiches, pizza, pasta, noodles, fries, and many others, as well as protein-rich products such as beef and venison. In addition, several food service suppliers are experimenting with various cheeses, bacon, onions, meatloaf, and other ingredients. Fast food is used in a variety of settings, including casual dining, quick service restaurants, takeout, drive-throughs, online delivery, travel hubs, educational institutions, entertainment venues, shopping malls, sporting events, and corporate dining areas. It offers numerous benefits, including affordability, convenience, time efficiency, widespread accessibility, universal presence, adaptability to regional preferences, consistent quality, availability of seasonal specials, and facilitation of social interactions. Aside from that, rising consumption of convenient and packaged food products, in addition to the emerging adoption of fast food, such as frozen ready meals in the food service industry, are driving Japan fast food market growth. Furthermore, the growing popularity of food ordering apps, which offer doorstep delivery, quick and easy ordering, and discount offers, is boosting the Japan fast food market.


Report Coverage

This research report categorizes the market for the Japan fast food market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan fast food market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan fast food market.                 


Japan Fast Food Market Report Coverage

Report CoverageDetails
Base Year:2023
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :7.3%
Historical Data for:2019-2022
No. of Pages:200
Tables, Charts & Figures:115
Segments covered:By Product Type, By End User
Companies covered::Colowide Co., Ltd., Domino’s Pizza Enterprises Ltd, Food & Life Companies, Komeda Holdings Co. Ltd, Kura Sushi Inc., Lotteria Co. Ltd, McDonald's Corporation, MOS Food Services Inc., Plenus Company Limited, Seven & I Holdings Co. Ltd, Skylark Holdings Co. Ltd, Starbucks Corporation, Tori doll Holdings Corporation, Yoshinoya Holdings Co. Ltd, Yum! Brands Inc., Zensho Holdings, and other key companies.
Pitfalls & Challenges:Covid-19 Empact,Challenges,Growth, Analysis.

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Driving Factors

Food delivery apps are rapidly expanding their reach and influence in Japan's fast-food market. The number of restaurants and hotels that offer quick service is increasing. However, this growth can be attributed to the market's rapid industrialization, and urbanization. Furthermore, changing eating habits and shifting consumer preferences for tasty food are likely to boost demand. As a consequence, all of these emerging landscapes are expected to accelerate the growth of the Japanese fast-food market exponentially in the coming years. Manufacturers are attempting to expand the market by developing healthy fast-food options that aid in weight loss through the proper proportion and combination of other foods. Furthermore, the growing demand for fast food deliveries from various end-users such as resorts, full-service restaurants, and others is driving Japan fast food growth.


Restraining Factors

Increased health awareness among users can hamper the growth of the Japan fast-food market during forecast period.  The presence of unsaturated fats in fast food products, as well as the resulting health issues with food safety regulations, have hampered the Japan fast food market's growth. As food safety and animal welfare regulations tighten, this market is expected to face significant limitations. Furthermore, knowledge of consumer health, particularly obesity, is expected to be a limit the Japan fast food market growth.


Market Segment

  • In 2023, the burger/sandwich segment is witnessing the largest growth over the forecast period.

Based on product type, the Japan fast food market is segmented into pizza/pasta, burger/sandwich, chicken, seafood, and others. Among these, the burger/sandwich segment is witnessing the largest growth over the forecast period. It includes items made with buns or bread slices that contain fillings like beef, chicken, fish, or vegetarian options. These dishes frequently come with a variety of toppings, sauces, and sides. The burger/sandwich appeals to people because it is easy to hold while eating and can be assembled and served quickly.


  • In 2023, the food-service restaurants segment accounted for the largest revenue share over the forecast period.

Based on end user, the Japan fast food market is segmented into food-service restaurants, quick-service restaurants, caterings, and others. Among these, the food-service restaurants segment has the largest revenue share over the forecast period. Food service restaurants are establishments that serve fast food and other types of dishes in a sit-down setting. These restaurants serve a variety of menu items, including burgers, sandwiches, pizzas, and more. Individuals or groups seeking a casual dining experience with a diverse menu are typically the end users of fast food in food service restaurants.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan fast food market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Colowide Co., Ltd.
  • Domino’s Pizza Enterprises Ltd
  • Food & Life Companies
  • Komeda Holdings Co. Ltd
  • Kura Sushi Inc.
  • Lotteria Co. Ltd
  • McDonald's Corporation
  • MOS Food Services Inc.
  • Plenus Company Limited
  • Seven & I Holdings Co. Ltd
  • Skylark Holdings Co. Ltd
  • Starbucks Corporation
  • Tori doll Holdings Corporation
  • Yoshinoya Holdings Co. Ltd
  • Yum! Brands Inc.
  • Zensho Holdings 
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Development

  • In April 2023, McDonald's corporation collaborated with One Piece, a Japanese anime franchise, to introduce a new version of the burger, the chicken tatsuta burger. The packaging features one piece imagery.


Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the Japan fast food market based on the below-mentioned segments:


Japan Fast Food Market, By Product Type

  • Pizza/Pasta
  • Burger/Sandwich
  • Chicken
  • Asian/Latin American Food
  • Seafood
  • Others


Japan Fast Food Market, By End User

  • Food-Service Restaurants
  • Quick Service Restaurants
  • Caterings
  • Others

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