Japan Dry Mouth Relief Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Mouthwash, Lozenges, Gels, Sprays, and Others), By Distribution Channel (Online Stores, Pharmacies, Supermarkets/Hypermarkets, and Others), and Japan Dry Mouth Relief Market Insights, Industry Trend, Forecasts to 2035

Japan Dry Mouth Relief Market Insights Forecasts to 2035

• The Japan Dry Mouth Relief Market Size Was Estimated at USD 146.24 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.96 % from 2025 to 2035
• The Japan Dry Mouth Relief Market Size is Expected to Reach USD 306.5 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Dry Mouth Relief Market Size is anticipated to Reach USD 306.5 Million by 2035, Growing at a CAGR of 6.96 % from 2025 to 2035. The dry mouth relief market in Japan is driven by various factors, including a rise in the aging population, rising prevalence of conditions that lead to dry mouth, and the introduction of innovative and consumer-friendly dry mouth relief products.

Market Overview

Dry mouth relief products and treatments help to reduce the symptoms of xerostomia. These products keep the mouth moist, make it easier to speak and swallow, and help prevent problems like tooth decay or gum disease. The Japan dry mouth relief market refers to the development, manufacturing, and sale of products to manage dry mouth conditions. This market includes a wide range of products such as mouthwash, lozenges, gels, sprays, and others. This market covers both over-the-counter and prescription products. The Japan dry mouth relief market is expanding rapidly, driven by the rising occurrence of xerostomia, particularly among the elderly. According to reports, about 30 percent of older persons suffer from dry mouth, which is caused mostly by age-related physiological changes and adverse effects from regularly given drugs. The Japanese Ministry of Health, Labour, and Welfare reported that as the population ages, oral health issues are likely to become more prevalent, increasing the demand for effective dry mouth treatment remedies. The increasing prevalence of xerostomia shows a critical need for improved, accessible, and patient-friendly solutions, setting the stage for long-term growth.

Report Coverage

This research report categorizes the market for the Japan dry mouth relief market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan dry mouth relief market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan dry mouth relief market.

Driving Factors

The rising awareness and importance of oral health are major contributors to this market in Japan. Japan has one of the highest aging population, which raise the incidence of dry mouth due to decreased saliva production, propelling the market. In Japan, the market is being driven by rising demand for natural and non-pharmaceutical dry mouth solutions, as well as customer preference. Additionally, the expansion of e-commerce platforms plays a crucial role in market growth.

Restraining Factors

The high cost associated with premium products, especially natural formulations, limits accessibility for several patients. Additionally, competition from other alternative oral care products further limits the market expansion.

Market Segmentation

The Japan dry mouth relief market share is classified into product type and distribution channel.   

• The mouthwash segment held a significant share in 2024 and is expected to grow at a rapid CAGR during the forecast period.    

The Japan dry mouth relief market is segmented by product type into mouthwash, lozenges, gels, sprays, and others. Among these, the mouthwash segment held a significant share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is because they provide instant relief and help maintain oral hygiene. Additionally, they are a convenient solution for daily use.

• The pharmacies segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan dry mouth relief market is segmented by distribution channel into online stores, pharmacies, supermarkets/hypermarkets, and others. Among these, the pharmacies segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its trust and credibility. Additionally, they assure consumers of expert advice and personalized recommendations.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan dry mouth relief market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hisamitsu Pharmaceutical
• Rohto Pharmaceutical
• Nippon Zoki
• Kissei Pharmaceutical Co., Ltd.
• GlaxoSmithKline
• Pfizer
• Unilever
• Johnson & Johnson
• Colgate-Palmolive
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan dry mouth relief market based on the below-mentioned segments:

Japan Dry Mouth Relief Market, By Product Type

• Mouthwash
• Lozenges
• Gels
• Sprays
• Others

Japan Dry Mouth Relief Market, By Distribution Channel

• Online Stores
• Pharmacies
• Supermarkets/Hypermarkets
• Others