Japan Draft Beer Market Size, Share, and COVID-19 Impact Analysis, By Type (Keg Beer and Cask Beer), By Category (Super Premium, Premium, and Regular), and Japan Draft Beer Market Insights, Industry Trend, Forecasts to 2035

Japan Draft Beer Market Insights Forecasts to 2035

• The Japan Draft Beer Market Size Was Estimated at USD 1,296.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.94% from 2025 to 2035
• The Japan Draft Beer Market Size is Expected to Reach USD 2445.4 Million by 2035

According to a research report published by Spherical Insights and Consulting, The Japan Draft Beer Market Size is anticipated to reach USD 2445.4 Million by 2035, growing at a CAGR of 5.94% from 2025 to 2035.  The Japan draft beer market is experiencing rapid growth due to various factors, including growing preference for high-quality beer, popularity of social drinking culture, advancements in brewing technology, and increasing preference for on-tap experiences.

Market Overview

The draft beer is also known as draught beer. The draft beer is a beer that is served from the keg or cask rather than bottle or can. The draft beer has a very refreshing, delightful flavor and taste. The draft beer has applications in multiple industries such as hospitality, food service and entertainment. The advancements in brewing technologies, sustainability practices are key trends in the Japan draft beer market. The rising disposable income leads inclination towards premium draft beer, which drives the market. The local breweries offer a diverse range of products, which contributes to the market expansion. The strong presence of Japanese pubs, restaurants and convenience stores boosted the availability and consumption of draft beer. Draft beer is ubiquitous at Japanese social gatherings, especially at izakayas, corporate parties, and dinner with friends.

Opportunities

The Japan draft beer offers potential expansion opportunities for growth. The growing inclination towards organic products gives manufacturers have opportunity to differentiate themselves by adopting eco-friendly practices. The consumers are trying out new flavors, which is expected to present a key opportunity for market growth.

Report Coverage

This research report categorizes the market for the Japan draft beer market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan draft beer market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan draft beer market.

Driving Factors

The Japan draft beer market is growing due to various factors. The increasing preferences for fresh and flavorful drinking are one of the key drivers in the Japan draft beer market. The rising disposable income has encouraged more frequent dining out and beer consumption, which propels the draft beer market. Healthy trends are also having a beneficial impact on the market, as breweries have launched reduced-alcohol and gluten-free beverages for the masses. Additionally, the advancements in technologies and the rise in e-commerce positively contribute to the growth of Japan draft beer market.

Restraining Factors

The growth of Japan's draft beer market is hindered by several obstacles. The competition from other alcoholic beverages and ready-to-drink cocktails is the main restraint in the Japanese draft beer market. The strict government regulations related to alcohol sales and distribution hinder the growth of the market.

Market Segmentation

The Japan Draft Beer Market Share is classified into type and category.

• The keg Beer segment held the highest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan draft beer market is segmented by type into keg beer and cask beer. Among these, the keg Beer segment held the highest share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to the combination of quality preservation, convenience, and cost effectiveness.

• The regular segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan draft beer market is segmented by category into super premium, premium, and regular. Among these, the regular segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to regular beers being most likely the standard or typical type, having a balanced flavor with wide appeal that is enjoyed by the widest range of palates.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan draft beer market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Asahi Group Holdings
• Kirin Holdings Co., Ltd
• Carlsberg A/S Class B
• Heineken
• Anheuser-Busch InBev
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan draft beer market based on the below-mentioned segments:

Japan Draft Beer Market, By Type

• Keg Beer
• Cask Beer

Japan Draft Beer Market, By Category

• Super Premium
• Premium
• Regular