Japan Digestive Health Supplements Market Size, Share, and COVID-19 Impact Analysis, By Type (Prebiotics, Probiotics, and Enzymes), By Distribution Channels (Supermarkets/Hypermarkets, Pharmacies and Drugstores, and Online Retailers), and Japan Digestive Health Supplements Market Insights, Industry Trend, Forecasts to 2035

Japan Digestive Health Supplements Market Insights Forecasts to 2035

• The Japan Digestive Health Supplements Market Size Was Estimated at USD 850.40 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.10% from 2025 to 2035
• The Japan Digestive Health Supplements Market Size is Expected to Reach USD 2216.50 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Digestive Health Supplements Market Size is anticipated to reach USD 2216.50 million by 2035, growing at a CAGR of 9.10% from 2025 to 2035. The Japan digestive health supplements market is rising rapidly due to various factors, including a rising ageing population, rising health consciousness, demand for natural ingredients, increased issues of gastrointestinal diseases, and product innovation.

Market Overview

The digestive health supplements are products designed to support and improve the functions of the digestive system.  This supplement works by promoting gut health, improving nutritional absorption, and maintaining a balanced gut microbiome. These digestive health supplements include probiotics, prebiotics and enzymes. This supplement metabolises carbohydrates, proteins and fats efficiently, which reduces the risk of bloating and indigestion. The rise in an againg population leads the common issues such as constipation, indigestion which creating the need for these supplements. The people are becoming more aware of the importance of gut health for active living, driving the demand for digestive supplements. The personalized microbe solutions, plant-based and clean label formulations, and digital health integration are emerging trends in Japan digestive health supplements market.

Report Coverage

This research report categorizes the market for the Japan digestive health supplements market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan Digestive health supplements market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan digestive health supplements market.

Driving Factors

The Japan digestive health supplements market is growing due to the combination of health trends, consumer preferences, and innovative formulations. Japan is experiencing a rise in the elderly population, which leads to a rise in problems like indigestion, constipation and nutrient malabsorption which creating the need for digestive health supplements to improve digestive functions, which expels the market growth. over the past few years, people have become more health-conscious and more aware of their digestive health. The increase in disposable income encourages people to purchase premium health supplements. Additionally, rising product formulation and ecommerce expansion contribute to the expansion of Japan's digestive health supplements market.

Restraining Factors

The Japan digestive health supplements market has several obstacles. The prices of the raw material and logistical challenges hinder the growth of this market. The industry is greatly confronted by substandard and fake goods that erode consumer confidence. The strict regulations create complexities for manufacturers, which limit the expansion of this market.

Market Segmentation

The Japan digestive health supplements market share is classified into type, and distribution channels.

• The probiotics segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan digestive health supplements market is segmented by type into prebiotic, probiotic and enzymes. Among these, the probiotics segment held a dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is attributed to its ability to restore gut flora, enhance digestion, and support immunity, making it a preferred choice among health-conscious consumers.

•  The pharmacies and drugstores segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan digestive health supplements market is segmented by distribution channel into supermarkets/hypermarkets, pharmacies and drugstores, and online retailers. Among these, the pharmacies and drugstores segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to their widespread accessibility and consumer trust in pharmaceutical-grade products. Additionally, pharmacists provide valuable guidance on supplement selection.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan digestive health supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amway
• NOW Foods
• Nestle
• DSM N.V.
• Lonza Group Ltd.
• Yakult Honsha Co., Ltd.
• Morinaga Milk Industry Co., Ltd.
• Meiji Holdings Co., Ltd
• Other

Recent Developments

• In January 2024, Yakult Honsha Co., Ltd. launched a new line of probiotic supplements specially for older adults, featuring specialized bacterial strains targeting age-related digestive and immune health needs.

• In May 7, 2025, Probi created a partnership with Nomura Dairy to introduce Japan's very first fermented carrot juice produced using LP299V®, a scientific and digestive health breakthrough.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan digestive health supplements market based on the below-mentioned segments:

Japan Digestive Health Supplements Market, By Type

• Prebiotics
• Probiotics
• Enzymes

Japan Digestive Health Supplements Market, By Distribution Channels

• Supermarkets/Hypermarkets
• Pharmacies and Drugstores
• Online Retailers