Japan Cross Border E-Commerce Market Size, Share, and COVID-19 Impact Analysis, By Category (Food & Beverage, Apparel & Accessories, and Entertainment & Education), By Payment Method (Digital Wallets, Credit/Debit Cards, Internet Banking, and Others), and Japan Cross Border E-Commerce Market Insights, Industry Trend, Forecasts to 2035

Japan Cross Border E-Commerce Market Insights Forecasts to 2035

• The Japan Cross Border E-Commerce Market Size Was Estimated at USD 3.56 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.05% from 2025 to 2035
• The Japan Cross Border E-Commerce Market Size is Expected to Reach USD 6.79 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Cross Border E-Commerce Market Size is Anticipated to Reach USD 6.79 Million by 2035, Growing at a CAGR of 6.05% from 2025 to 2035. High internet and smartphone penetration make it easy for consumers to shop internationally with just a few taps.

Market Overview

Cross-border e-commerce in Japan refers to the online buying and selling of goods and services between Japanese consumers and international sellers via digital platforms. It is primarily driven by Japan’s high internet penetration, rising demand for global brands, and the convenience of mobile commerce. Trade between businesses and consumers (B2C), two businesses (B2B), or two consumers (C2C) is referred to as cross-border e-commerce, or international internet trade. When a customer purchases a product from an internet vendor in another nation, this is known as cross-border e-commerce. Customers are able to purchase goods through cross-border e-commerce for a number of reasons, including a wide range of product pricing and differentiation, quality, shipping alternatives, and payment methods.

Report Coverage

This research report categorizes the market for the Japan cross border e-commerce market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan cross border e-commerce market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan cross border e-commerce market.

Driving Factors

Numerous factors, including the expansion of the e-commerce sector as a whole, the availability of various payment options, and robust measures to combat online fraud, are expected to contribute to the market's expected notable growth in Japan. Over the course of the projected period, the market is expected to develop due to factors including the high urban population, internet penetration, shifting purchasing habits, and growing consumer awareness of e-commerce in Japan.  For example, 93.8% of Japanese people were online in 2019, according to the Japan Internet Stats and Telecommunications Report. Japanese industry analysts say that the country's customer behavior is changing quickly. Customers are more likely to purchase goods from well-known brands worldwide and frequently make more purchases online. These elements have made it possible for a number of merchants and payment processors to join the Japanese market. In Japan, about 60% of customers use credit cards to make purchases. Japan's top purchasing category is predicted to be apparel and fashion.

Restraining Factors

The market has a number of obstacles. Japanese consumers are frequently discouraged from using foreign platforms that lack localization due to language and cultural hurdles. Complexities with logistics and customs might result in product damage, delays, and increased shipping expenses. Adoption is further hampered by concerns about data privacy and product credibility. Furthermore, it is challenging for new international entrants to acquire traction due to fierce rivalry from local e-commerce behemoths like Rakuten and Yahoo! Japan.

Market Segmentation

The Japan cross border e-commerce market share is classified into category and payment method.

• The apparel & accessories segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan cross border e-commerce market is segmented by category into food & beverage, apparel & accessories, entertainment & education. Among these, the apparel & accessories segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The market is being driven by consumers' growing desire for distinctive, premium clothing and accessories from Japanese companies. The convenience of home delivery combined with the simplicity of online price and style comparison.

• The credit/debit cards segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan cross border e-commerce market is segmented by payment method into digital wallets, credit/debit cards, internet banking, and others. Among these, the credit/debit cards segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The market is driven by the ease and security with which consumers may make purchases from international merchants using credit and debit cards.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan cross border e-commerce market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amazon Japan
• Rakuten Ichiba
• Yahoo Shopping Japan
• Mercari
• ZOZOTOWN
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Cross Border E-Commerce Market based on the following segments:

Japan Cross Border E-Commerce Market, By Category

• Food & Beverage
• Apparel & Accessories
• Entertainment & Education

Japan Cross Border E-Commerce Market, By Payment Method

• Digital Wallets
• Credit/Debit Cards
• Internet Banking
• Others