Japan Cross-Border E-Commerce Market Size, Share, and COVID-19 Impact Analysis, By Platform (B2B, B2C, and C2C), By Application (Food & Beverage, Personal Care, Furniture & Appliances, Toys & DIY, and Others), and Japan Cross-Border E-Commerce Market Insights, Industry Trend, Forecasts to 2035

Japan Cross-Border E-Commerce Market Size Insights Forecasts to 2035

• The Japan Cross-Border E-Commerce Market Size Was Estimated at USD 4.3 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 8.36% from 2025 to 2035
• The Japan Cross-Border E-Commerce Market Size is Expected to Reach USD 10.4 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Cross-Border E-Commerce Market Size is anticipated to Reach USD 10.4 Billion by 2035, Growing at a CAGR of 8.36% from 2025 to 2035. The cross-border e-commerce market in Japan is driven by the growth of the overall e-commerce industry, the availability of different payment methods, and strong online fraud prevention measures. Furthermore, internet penetration, changing shopping behavior, coupled with rising awareness about e-commerce among Japanese consumers, are anticipated to fuel the market growth.

Market Overview

Cross-border e-commerce refers to the purchase and sale of goods and services through online platforms. This includes business-to-business (B2B), Business-to-Consumer (B2C), or even consumer-to-consumer (C2C) transactions, in which buyers and sellers exchange information. Importing goods from abroad to sell to domestic consumers is the focus of such e-commerce. As customers grow rapidly to buy online and choose a large selection of goods at affordable costs, importing e-commerce from Japan has gained significant traction in recent years. The advances in technology, financial systems, and logistics have accelerated this trend, making it simple and more effective for companies to import and sell goods from abroad. Online shopping is increasing in popularity in Japan for several reasons, such as strength, access, and ease of use.  One of the main factors running cross-border e-commerce in Japan is a huge demand for foreign goods that are difficult to get in the domestic market. A lot of Japanese consumers are interested in buying goods imported from the US and Europe, mainly due to their reputation for excellent quality and specific design. Due to their high level of disposable funds, Japanese consumers are desirable customers for companies that sell luxury or comparatively priced goods.

Report Coverage

This research report categorizes the market for the Japan cross-border e-commerce market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan cross-border e-commerce market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan cross-border e-commerce market.

Driving Factors

The cross-border e-commerce market is driven by globalization, increasing internet access, and an increase in demand for goods from other countries. Online purchases, effective logistics, and sophisticated payment options are increasing the confidence of customers; all play a role. Social media effects, border-crossing trade agreements, and the growth of e-commerce platforms also increase global online trade, which provides small and large firms with access to new markets.

Restraining Factors

The cross-border e-commerce market is mostly constrained by the high shipping expenses and difficulty handling returns. Border-crossing activities are made more difficult by linguistic and cultural barriers, data security issues, and various taxation rules. These barriers make the transaction less smooth and pose a risk to customers and companies.

Market Segmentation

The Japan cross-border e-commerce market share is classified into platform and application.

• The B2C segment accounted for the largest revenue share in 2024 and is expected to grow at a substantial CAGR during the forecast period.   

The Japan cross-border e-commerce market is segmented by platform into B2B, B2C, and C2C. Among these, the B2C segment accounted for the largest revenue share in 2024 and is expected to grow at a substantial CAGR during the forecast period. The extension of the middle class and the widespread use of social media increased the demand for online purchases of a series of goods and services, which benefits the development of the business-to-consumer (B2C) market. The way to buy and sell goods and services has changed as a result of the internet. The purchase experiences of customers are developing due to e-commerce and online retail.

• The furniture & appliances segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan cross-border e-commerce market is segmented by application into food & beverage, personal care, furniture & appliances, toys & diy, and others. Among these, the furniture & appliances segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.  The number of businesses selling equipment and furniture for the home is increasing. The growth of the segment has also been positively affected by the landscape of the house. The demand for goods, including laptops, worktables, headphones, routers, power banks, and seats, has skyrocketed, according to e-commerce businesses.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan cross-border e-commerce market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Rakuten Group, Inc.
• Kakaku.com, Inc.
• Yahoo! Japan
• DMM.com
• Yodobashi Camera Co. Ltd
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists

• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan cross-border e-commerce market based on the below-mentioned segments:

Japan Cross-Border E-Commerce Market, By platform

• B2B
• B2C
• C2C

Japan Cross-Border E-Commerce Market, By Application

• Food & Beverage
• Personal Care
• Furniture & Appliances
• Toys & DIY
• Others