Global Japan Bottled Water Market Insights Forecasts to 2032

• The Japan Bottled Water Market Size was valued at USD 4.45 Billion in 2022.
• The Market is growing at a CAGR of 5.6% from 2022 to 2032
• The Japan Bottled Water Market is expected to reach USD 7.71 Billion by 2032

The Japan Bottled Water Market size was valued at USD 4.45 Billion in 2022. The Japan Bottled Water Market is expected to reach USD 7.71 Billion by 2032, at a CAGR of 5.6% during the forecast period 2022 to 2032. The Japan bottled water market has experienced significant growth and transformation over the years, driven by various factors such as changing consumer preferences, health concerns, convenience, and growing awareness of the importance of hydration.

Market Overview

The Japan Bottled Water Market is one of the largest in the world. The market has witnessed steady growth in recent years and is expected to continue expanding. The increasing demand for bottled water as a convenient and healthy beverage option has been a major driver of market growth. Japanese consumers have shown a shift in preferences towards healthier beverage options, including bottled water. This trend is driven by concerns over the safety and quality of tap water, as well as the desire for convenient, on-the-go hydration. Consumers also appreciate the variety of choices available in the market, including still water, sparkling water, flavored water, and functional water with added vitamins or minerals.

The Japan bottled water market is driven by changing consumer preferences, health concerns, convenience, and growing awareness of the importance of hydration. The market offers a wide range of bottled water options to cater to diverse consumer needs. With an emphasis on health, safety, and sustainability, the market is expected to continue its growth trajectory in the coming years.

Report Coverage

This research report categorizes the market for Japan bottled water market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japanese bottled water market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japanese bottled water market.

Driving Factors

Increasing health awareness among Japanese consumers has been a significant driver of the bottled water market. Concerns about the safety and quality of tap water, coupled with a desire for healthier beverage options, have led consumers to choose bottled water as a reliable source of clean drinking water. Bottled water is perceived as a healthier alternative to sugary drinks, providing hydration without the added calories.

The convenience factor plays a crucial role in the popularity of bottled water. With the increasing pace of modern life, consumers seek convenient and portable beverage options. Bottled water provides an easy solution for on-the-go hydration, allowing consumers to carry it with them during their daily activities, travel, or exercise. The availability of various bottle sizes and formats caters to different consumer needs and occasions, further enhancing convenience.

Restraining Factors

The environmental impact of plastic waste from single-use water bottles is a major restraint on the bottled water market. Japan, like many other countries, faces challenges associated with plastic pollution and waste management. The disposal and recycling of plastic bottles contribute to environmental degradation, and consumers are becoming more conscious of the need for sustainable packaging solutions. Some consumers may opt for alternatives such as reusable water bottles or filtered tap water to minimize their environmental footprint.

Market Segment 

The Japan Bottled Water Market share is segmented into product type, category, and distribution channel.

• The purified water segment is expected to grow at the fastest pace in the Japan bottled water market during the forecast period.

The Japan bottled water market is divided into purified water, spring water, mineral water, sparkling water, distilled water, and others based on product type. Among these, the purified water segment is expected to grow at the fastest pace in the Japan bottled water market during the forecast period. The growth can be attributed due to its widespread popularity, neutral taste, and versatility as a base for other beverages. Purified water undergoes a filtration process to remove impurities, contaminants, and minerals, resulting in a clean and tasteless water product. It is often used as a base for other beverages and is preferred by consumers who seek a neutral-tasting and refreshing drinking water option.

• The water refill segment is expected to grow at the highest pace in the Japan bottled water market during the forecast period.

Based on the category, the Japan bottled water market is classified into exchange, water refill, and new. The water refill segment is expected to grow at the highest pace in the Japan bottled water market during the forecast period. The reason behind the growth is, growing environmental concerns and increasing consumer awareness, the water refill segments have gained traction. The water refill segment involves the provision of refill stations or dispensers where consumers can refill their reusable water bottles with filtered or purified water. These refill stations are commonly found in public spaces, such as train stations, parks, and shopping centers. The water refill segment encourages the use of reusable bottles and reduces reliance on single-use plastic bottles.

• The off-trade segment is expected to hold the largest share of the Japan bottled water market during the forecast period.

Based on the distribution channel, the Japan bottled water market is classified into on-trade and off-trade. Among these, the off-trade segment is expected to hold the largest share of the Japan bottled water market during the forecast period. The growth can be attributed due to the convenience and accessibility it offers to consumers. The off-trade segment involves the distribution of bottled water through retail channels for consumers to purchase and consume outside of the establishment. This includes supermarkets, convenience stores, vending machines, online platforms, and other retail outlets. Consumers can buy bottled water in various pack sizes and formats for later consumption. The off-trade segment caters to consumer preferences for convenience, enabling them to purchase bottled water for on-the-go consumption or for stocking at home or the workplace.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan bottled water market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• The Coca-Cola Company
• FamilyMart Co., Ltd.
• Aqua Clara
• DrSilica Sdn Bhd
• Suntory Holdings Limited
• Asahi Group Holdings, Ltd.
• Evian
• Otsuka foods
• FIJI Water
• Fillico
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• On January 2023, Emma Japan disclosed the development of the Emma Bottle, a functional bottle brand that focuses on the energy of deep-sea sand and uses nature-powered far-infrared vibrations to generate active water with antioxidant potential to promote ageing care simply by placing drinks inside the bottle.

• On December 2021, Suntory Group disclosed plans to use 100% sustainable PET bottles worldwide by 2030 for its Suntory Tennensui mineral water brand in Japan.

Market Segment

This study forecasts revenue at, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the Japan Bottled Water Market based on the below-mentioned segments:

Japan Bottled Water Market, By Product Type

• Purified Water
• Spring Water
• Mineral Water
• Sparkling Water
• Distilled Water
• Others

Japan Bottled Water Market, By Category

• Exchange
• Water Refill
• New

Japan Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade