India Beauty and Personal Care Market Size, Share, and COVID-19 Impact Analysis, By Type (Vegan, Organic, and Conventional), By Product (Skincare/Sun Care, Hair Care, Makeup and Color Cosmetic Products, Deodorants/Fragrances, and Others), and India Beauty and Personal Care Market Insights, Industry Trend, Forecasts to 2033

   The India Beauty and Personal Care Market Insights Forecasts to 2033   

• The India Beauty and Personal Care Market Size Was Valued at around USD 27.5 Billion in 2023. 
• The India Beauty and Personal Care Market Size is Expected to Grow at a CAGR of 5.92% from 2023 to 2033.   
• The India Beauty and Personal Care Market Size is Expected to Reach USD 48.9 Billion by 2033.    

The India beauty and personal care market size is predicted to grow from USD 27.5 billion in 2023 to USD 48.9 billion by 2033 at a CAGR of 5.92% during the forecast period. The personal care and beauty industry is one of the fastest-growing sectors in India, propelled by shifting lifestyles, rising disposable income, and growing awareness regarding personal grooming and hygiene. The size of the India beauty and personal care market is likely to grow further as a result of the growing demand for natural and organic products and the popularity of e-commerce websites.

Market Overview  

India beauty and personal care market includes goods and services intended to beautify personal appearance and keep one clean. The Indian personal care and beauty market is experiencing spectacular growth in different categories, such as color cosmetics, fragrances, hair care, and skin care. This growth reflects increased consumer attention on personal grooming and appearance due to factors like growth in the median household income and greater access to beauty products. Additionally, there has been a discernible change in grooming habits, with an increasing number of men adopting self-care regimens, helping the industry grow. Further, with ongoing product developments in the beauty and healthcare sector, and an increase in consumer awareness to adopt chemical-free products, the demand for Ayurvedic skin care products is increasing. Therefore, these factors are anticipated to continue to drive the size & volume of the India beauty and personal care market in the forecast period as well.

Report Coverage  

This research report categorizes the India beauty and personal care market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the India beauty and personal care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the India beauty and personal care market.    

Driving Factors 

The drivers in the market is the rising awareness of Indian consumers towards personal care and beauty products. As there is increasing urbanization, consumers have become more inclined to embrace new products and habits. This trend is aided by increased access to international beauty trends because of the surge in social media platforms and influencer marketing. Also, an increasing emphasis on sustainability in the beauty and personal care sector is another important trend, with consumers choosing products that are green and support ethical processes. Moreover, the increasing pollution in Indian cities is compelling consumers to turn towards anti-pollution hair and skincare products.

Restraints & Challenges 

Indias beauty and personal care industry is challenged by challenges like the spread of spurious products, stiff competition, low rural penetration, regulatory loopholes, and cultural factors that impact brand equity and consumer confidence.  

Market Segmentation 

The India beauty and personal care market share is classified into type and product.

• The organic segment held the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on type, the India beauty and personal care market is classified into vegan, organic, and conventional. Among these, the organic segment held the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. In turn, beauty companies are strengthening their claims, highlighting qualities like natural, vitamin-rich and Ayurvedic to boost product appeal. This strategic move mirrors consumers growing emphasis on authenticity and transparency, which is forcing brands to provide formulations that resonate with these changing tastes. Consequently, the market is seeing an explosion of products designed to satisfy consumer needs for effective, natural, and holistic beauty solutions.

• The skincare/sun care segment held the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on product, the India beauty and personal care market is classified into skincare/sun care, hair care, makeup and color cosmetic products, deodorants/fragrances, and others. Among these, the skincare/sun care segment held the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. Growing consciousness regarding the ill effects of UV radiation and an increasing focus on skincare have spurred demand for sun care products. Consumers are increasingly integrating sunscreen into their daily regimen, fuelling the growth of the segment.

Competitive Analysis: 

The report offers the appropriate analysis of the key organizations/companies involved within the India beauty and personal care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies 

• Unilever
• Colgate-Palmolive India Ltd.
• Marico Ltd.
• Godrej Consumer Products Ltd.
• Dabur India Ltd.
• LOreal India Pvt. Ltd.
• Reckitt Benckiser (India) Ltd.
• Honasa Consumer Pvt Ltd
• Johnson & Johnson (India) Ltd.
• Wipro Consumer Care & Lighting Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Key Market Developments

• In Nov 2023, An investment of approximately USD 2.5 million was made in Wishcare, a haircare and skincare brand based in India, enabling Wishcare to expand its product portfolio, enter new geographies, and strengthen its domestic foothold.

 Market Segment 

This study forecasts revenue at india, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the India beauty and personal care market based on the below-mentioned segments: 

India Beauty and Personal Care Market, By Type

• Vegan
• Organic
• Conventional

India Beauty and Personal Care Market, By Product 

• Skincare/Sun Care
• Hair Care
• Makeup and Color Cosmetic Products
• Deodorants/Fragrances
• Others