Global Hand Sanitizer Market Size, Share, and COVID-19 Impact Analysis, By Type (Alcoholic, Non-Alcoholic), By Product (Gel, Liquid, Foam, Spray), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmaceutical and Drug Stores, Online stores, and Other Distribution Channels), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032

Industry: Healthcare


Global Hand Sanitizer Market Insights Forecasts to 2032

  • The Global Hand Sanitizer Market Size was valued at USD 4.2 Billion in 2022.
  • The Market is Growing at a CAGR of 6.5% from 2022 to 2032.
  • The Worldwide Hand Sanitizer Market Size is expected to reach USD 7.9 Billion by 2032.
  • Asia Pacific is expected to Grow the fastest during the forecast period.

Global Hand Sanitizer Market

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The Global Hand Sanitizer Market Size is expected to reach USD 7.9 Billion by 2032, at a CAGR of 6.5% during the forecast period 2022 to 2032.


Market Overview

An antiseptic liquid called a hand sanitizer, sometimes referred to as a hand rub, is applied to the hands to get rid of germs that might cause illness. It frequently comes in foam, gel, and liquid forms and contains alcohol, water, emollients, polyacrylates, synthetic and organic dyes, and scents. As an alternative to soap and water, hand sanitizer is an antiseptic solution, which is predicted to increase demand as worldwide awareness of sanitation and personal hygiene grows. Additionally, it aids in the prevention of some of the most contagious illnesses, such as COVID-19, norovirus, influenza, meningitis, hand, foot, and mouth disease, pertussis (whooping cough), and methicillin-resistant Staphylococcus aureus (MRSA).


Report Coverage

This research report categorizes the global hand sanitizer market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global hand sanitizer market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global hand sanitizer market. Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market.


Global Hand Sanitizer Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 4.2 Billion
Forecast Period:2022-2032
Forecast Period 2022-2032 CAGR:6.5%
2032 Value Projection:USD 7.9 Billion
Historical Data for:2018-2021
No. of Pages:200
Tables, Charts & Figures:120
Segments covered:By Type, By Product, By Distribution Channel, By Region.
Companies Covered:Reckitt Benckiser Group PLC, GOJO Industries Inc.Procter, & Gamble Company, Unilever PLC, Henkel Corporation, Vi-Jon Laboratories, Inc., The Himalaya Drug Company, Paul Hartmann AG, Kutol Products Company, Sanofi S.A, Saraya Co. Ltd., Seatex Ltd., Others.
Pitfalls & Challenges:COVID-19 Empact, Challenge, Future, Growth, & Analysis

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Driving Factors

The coronavirus outbreak significantly boosted hand sanitizer sales worldwide. The market for hand sanitizer sales has also been significantly influenced by growing business campaigns and promotional efforts addressing safety measures from Covid-19. Due to the increase in demand for alcohol-based hand sanitizer, both large and small companies in the hand sanitizer market have seen rapid expansion. Also, Manufacturers are putting natural components like aloe vera into their products to prevent the rough skin caused by alcohol-based hand sanitizers. Media coverage, promotional initiatives, and commercials from major market participants are encouraging people to use hand sanitizers. They can attract more customers as a result, increasing their market share on the worldwide market.


Restraining Factors

For the industry participants operating in this market, the availability of alternative hand sanitizers and the health and environmental risks connected with hand sanitizers provide a significant challenge. There are several harmful chemical hand sanitizers on the market today. If released, it affects the environment and constitutes a concern to human health. Therefore, these are some significant market restraints that will slow the industry's rate of expansion. However, the market's growth pace may be restrained to some extent by end consumers' lack of understanding regarding the use of conventional hand sanitizers.


Market Segmentation

  • In 2022, the alcoholic segment is dominating the market with the largest market share over the forecast period.


On the basis of type, the global hand sanitizer market is segmented into alcoholic, non-alcoholic. Among these segments, the alcoholic segment is dominating the market with the largest revenue share during the forecast period because they are more effective in protecting against pathogens. Additionally, alcohol-based sanitizers are frequently used in hospitals to keep patients and staff free from infections since they are more effective than skin-washing products like soaps and oils and do not contribute to the development of antimicrobial resistance. Typically, between 60 and 95 percent of alcoholic hand sanitizer is alcohol. Emollients and perfumes have been added by manufacturers to give the sanitizer a pleasant aroma and to soothe the skin.


  • In 2022, the gel segment is dominating the largest market share over the forecast period.

Based on technology, the global antibody drug conjugates market is segmented into gel, liquid, foam, and spray. Among these segments, the gel segment is dominating the market. Since gel sanitizers often have light, watery formulations that are spreadable, they may readily enter the skin to destroy the majority of germs. The simplicity of product accessibility and increased availability of these kinds of antiseptic items will increase demand for these products in the upcoming years. During the coronavirus outbreak, gel hand sanitizers have been in extremely high demand all over the world, particularly in North America, Europe, and Asia Pacific. The CNBC television news station claimed that in March 2020, Amazon, Walmart, and Walgreens had run out of supply of a variety of gel hand sanitizers.


  • In 2022, the hypermarkets/supermarkets segment is influencing the market with the largest market share during the forecast period.

On the basis of distribution channels, the global hand sanitizer market is segmented into hypermarkets/supermarkets, convenience stores, pharmaceutical and drug stores, online stores, and other distribution channels. Among these segments, the hypermarkets/supermarkets segment is dominating the market with the highest share during the forecast period due to a variety of hand cleaning solutions from different manufacturers being offered in the same location, and because these outlets sometimes provide discounts and other incentives for large purchases. In the first several weeks of the outbreak, several retailers had hand sanitizers in short supply. Due mostly to panic buying or stocking up on hand sanitizers, supermarkets in Singapore ran out of both of these and other household cleaning goods in March 2020. Prices were raised to deter stockpiling and restrict overspending on purchases.


Regional Segment Analysis of the hand sanitizer market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


North America leads the market with the largest market revenue during the forecast period


Global Hand Sanitizer Market

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North America is dominating the significant market growth during the forecast period due to the demand for hand sanitizers in the area during and after COVID-19 significantly increasing as a result of growing public awareness. Moreover, regulatory agencies like the World Health Organization (WHO) and the Food and Drug Administration of the United States are promoting the usage of hand sanitizers even among the region's younger users. The need for hand sanitizers is expected to increase as a result in the upcoming years.


Asia Pacific is expected to experience high revenue market growth during the forecast period. The growth is attributed to a rise in hygiene awareness brought on by COVID-19, a viral illness that emerged in 2019 and has been widespread ever since in this region.


Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the global hand sanitizer market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Reckitt Benckiser Group PLC
  • GOJO Industries Inc.
  • Procter & Gamble Company
  • Unilever PLC
  • Henkel Corporation
  • Vi-Jon Laboratories, Inc.
  • The Himalaya Drug Company
  • Paul Hartmann AG
  • Kutol Products Company
  • Sanofi S.A
  • Saraya Co. Ltd.
  • Seatex Ltd.
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Development

  • In December 2022, according to an official letter of intent from NHS Supply Chain that SpectrumX, a UK-based healthcare and pharmaceutical company, obtained, Spectricept Care+ Hands, a hand sanitizer that will be listed on the Hand Hygiene and Associated Products and Services Tender within the non-alcohol-based hand disinfectant lot, will be accessible starting in May 2023.


  • In November 2022, according to Reckitt and Essity, two market leaders in the hygiene and health sectors, the strength of their Dettol, Sagrotan, and Tork brands will be united to develop a range of co-branded disinfection solutions for professional hygiene clients in four European nations.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the Global Hand Sanitizer Market based on the below-mentioned segments:


Global Hand Sanitizer Market, By Type

  • Alcoholic
  • Non-Alcoholic


Global Hand Sanitizer Market, By Product

  • Gel
  • Liquid
  • Foam
  • Spray


Global Hand Sanitizer Market, By Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Pharmaceutical and Drug Stores
  • Online stores
  • Other Distribution Channels


Hand Sanitizer Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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