Germany Wrapping Tissue Market Size, Share, and COVID-19 Impact Analysis, By Product (Virgin Pulp, De-inked Pulp, and Mixed Pulp), By Application (Commercial and Residential), and Germany Wrapping Tissue Market Insights, Industry Trend, Forecasts to 2035

Germany Wrapping Tissue Market Forecasts to 2035

• The Germany Wrapping Tissue Market Size Was Estimated at USD 84.5 Million in 2024
• The Germany Wrapping Tissue Market Size is Expected to Grow at a CAGR of around 4.17% from 2025 to 2035
• The Germany Wrapping Tissue Market Size is Expected to Reach USD 132.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Germany Wrapping Tissue Market is anticipated to reach USD 132.5 million by 2035, growing at a CAGR of 4.17% from 2025 to 2035. Growing consumer desire for personalised and environmentally friendly packaging options, especially in the luxury and e-commerce industries, is the main driver of this expansion. Market expansion is further supported by the use of cutting-edge printing technology and ecological materials.

Market Overview

The Germany wrapping tissue market involves the manufacturing and distribution of tissue paper for wrapping and packaging. It caters to the gift, retail, and e-commerce sectors. Growing internet purchasing and environmentally friendly packaging are driving up demand. To satisfy demands for sustainability and style, businesses provide premium finishes, recycled materials, and unique designs. The Germany market for wrapping tissue is mostly driven by the rising demand for sustainable and eco-friendly packaging options, as both consumers and businesses favour recycled and biodegradable materials more and more. This style is greatly influenced by the e-commerce industry's explosive growth, since companies need packaging that is both aesthetically pleasing and protective when delivering their products. Additionally, there is a greater need for premium and sophisticated wrapping tissue due to the growth in gifting culture brought about by social media, luxury trends, and customised packaging. It is also increased by a booming luxury goods market because luxury goods typically require upscale packaging to enhance the unboxing experience. And small and medium-sized businesses (SMEs) also want packaging that provides economic value and is eye-appealing, to enhance their market growth. A development of the industry, through the process of producing wrapping tissue, offering better aesthetic and environmental values, is supported by advances in technology, such as printing techniques and formats to generate materials that are sustainable.

Report Coverage

This research report categorizes the market for the Germany wrapping tissue market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany wrapping tissue market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany wrapping tissue market.

Driving Factors

The growing desire for personalised and customised wrapping tissues that represent unique branding and preference is one of the main motivating drivers. The expansion of e-commerce increases the demand for packaging that is both aesthetically pleasing and protective in order to improve the unboxing experience. The need for high-end wrapping is increased by the luxury products industry, while small and medium-sized enterprises look for reasonably priced, visually appealing packaging options. The market expansion for individualised and superior tissue packing is further supported by rising disposable income.

Restraining Factors

The ability to produce customized, sustainable packaging can be expensive and a primary limiting factor in the covering paper industry. Many small companies cannot afford high prices, and limited access to advanced printing equipment inhibits creativity and innovation. In addition, local environmental regulations or environmental impacts on the supply of raw materials can affect production and market growth. These factors hamper the wrapping tissue market during the forecast period. 

Market Segmentation

The Germany wrapping tissue market share is classified into product and application.

• The virgin pulp segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany wrapping tissue market is segmented by product into virgin pulp, de-inked pulp, and mixed pulp. Among these, the virgin pulp segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Compared to recycled pulp, virgin pulp, which comes from recently harvested trees, offers better quality in terms of strength, softness, and brightness. It is very sought-after for high-end packaging solutions because of these attributes, particularly in the luxury products and gift-wrapping industries. Virgin pulp products also appeal to companies looking for dependable and visually appealing packaging materials because of their consistent performance and appearance.

• The commercial segment held the highest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany wrapping tissue market is segmented by application into commercial and residential. Among these, the commercial segment held the highest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Commercial businesses, which encompass organizations such as retailers, e-commerce companies, and packaging companies, use wrapping tissue for packaging and presentation purposes. In this area, the demand for packaging is protective, as well as visually appealing, especially when items need to be beautifully presented for viewing and delivered safely to the recipient. The rise in popularity of premium and personalised packaging in the commercial sector makes high-quality wrapping tissue all the more attractive.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany wrapping tissue market and a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mondi
• Smurfit WestRock
• Progroup AG
• Papierfabrik Palm GmbH & Co. KG
• Hamburger Containerboard GmbH
• Berry Global Inc.
• Amcor plc
• Wepa Hygieneprodukte GmbH
• Hahnemühle FineArt GmbH
• Papyrus Deutschland GmbH
• Fripa GmbH
• Others

Key Target Audience

• Investors
• Market players
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Germany wrapping tissue market based on the below-mentioned segments:

Germany Wrapping Tissue Market, By Product

• Virgin Pulp
• De-inked Pulp
• Mixed Pulp

Germany Wrapping Tissue Market, By Application

• Commercial
• Residential