Germany Pets Supplies Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Food, Accessories, Others), By Animal Type (Dogs, Cats, Others), By Distribution Channel (Offline and Online), and Germany Pets Supplies Market Insights, Industry Trend, Forecasts to 2035

Germany Pets Supplies Market Insights Forecasts to 2035  

• The Germany Pet Supplies Market Size is expected to grow at a CAGR of around 6.2% from 2025 to 2035.
• The Germany Pets Supplies Market Size is Expected to Hold a Significant Share by 2035 

According to a Research Report Published by Spherical Insights & Consulting, the Germany Pet Supplies Market is Anticipated to Hold a Significant Share by 2035, Growing at a CAGR of 6.2% from 2025 to 2035. The market is driven by increasing pet ownership, rising disposable income, growing demand for personalization, and greater awareness regarding pet hygiene and care. In addition, the rising demand for premium products is also contributing to the market’s growth.

Market Overview:

The Germany Pet Supplies Market is industry focused on products and services regarding pet. It includes pet food, care products, accessories, toys and other service and products. Germany is biggest contributor in European region. There is increasing demand in pet ownership, mainly in cats and dogs. Pandemic had a direct positive impact on pet ownership levels, as consumers had longer to spend with their beloved friends. As life becomes normal around the world, it can be seen yet whether the level of ownership will increase, will be stable, or the decline will continue. Recent trends in human consumption are also affecting the pet market and with the natural, organic and free products that receive traction within the industry, carry forward expenses. In Germany consumers are prioritizing their companion animal’s care and hygiene. Even government schemes like dog tax are directly creating major impact on numbers of pet supplies market.

According to ZZF survey the pet industry has shown significant growth in recent years. Generally despite the challenging economic situation, the German pet industry was able to maintain the high sales level of previous years in 2024. The brick-and-mortar characteristic and the food retail area recorded a slight increase of 0.9 percent, with total sales of € 5.4 billion in 2024. Ready-to-use PET food sales exceeded 1.3 percent from last year's figure. However, consumer goods and accessories segment recorded a slight decline of 0.6 percent compared to 2023, with a sale of about € 1.1 billion. In addition, good € 1.5 billion sales were generated through online retail and for € 145 million wild bird food. Thus, the total sales of the German pet industry last year were around € 7 billion. Gen-z are tending towards adopting pet.

Germany has big history of animal welfare legalisation. Even German government has enacted animal rights law in 1837, which promotes animal health care and basic responsibility of pet owners. The government continues to promote animal welfare through various initiatives and regulations, including mandatory dog walking twice a day and promoting responsible pet ownership.

Report Coverage: 

This research report categorizes the Germany Pets Supplies market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany Pets Supplies market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany Pets Supplies market.  

Driving Factor

German pet supplies markets are mainly inspired by increasing humanization of pets, where owners consider their animals as family members, and by increasing awareness about animal welfare. Other major factors include rising disposable income, demographic changes in favour of small houses, and subsidiary government policies promoting moral pet’s ownership.

Restraining Factor 

The German pet supply faces several preventive factors in the market, including stringent rules, a mature and competitive market, rising operational costs, and increasing cost of domesticated ownership. These factors can obstruct market development and affect the availability and pricing of the product.

Market Segmentation  

The Germany pets supplies market share is classified into product type, animal type, distribution channel.

• The food segment held the largest market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period 

The Germany pet’s supplies market is segmented by product type into food, accessories, others. Among these, the food segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is mainly due to the required and regular nature of the purchase of pet food, combined with increasing preference for commercial pet food products on homemade options.

• The cats segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period 

The Germany Pets Supplies market is segmented by animal type into dogs, cats and others. Among these, the cats segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance is mainly inspired by high rates of cat ownership in German homes and their adaptability for small living places. Cats are the most popular pets in Germany, with a large population in German homes than dogs. Cats' ability to flourish in small apartments and urban environment makes them a favourite option for many German homes.

• The offline segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period 

The Germany pets supplies market is segmented by distribution channel into offline and online. Among these, the offline segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is primarily due to a combination of traditional shopping habits, the perceived benefits of in-store experiences, and the convenience of immediate product availability.

Competitive Analysis: 

The report offers the appropriate analysis of the key organizations/companies involved within the Germany Pets Supplies market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies

• Mars Petcare
• Nestle Purina PetCare
• General Mills
• Heristo AG
• Deuerer
• Bewital Petfood GmbH & Co. KG
• Rondo Food
• Gimborn
• Vitakraft Pet Care GmbH & Co.
• Josera Petfood
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Market Segment 

This study forecasts revenue at the Germany, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Germany Pets Supplies market based on the below-mentioned segments: 

Germany Pets Supplies Market, By Product Type

• Food
• Accessories
• Others

Germany Pets Supplies Market, By Animal Type

• Dogs
• Cats
• Others

Germany Pets Supplies Market, By Distribution Channel

• Offline
• Online