Germany Online Grocery Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Staples & Cooking, Snacks & Beverages, Breakfast & Dairy, Fresh Produce, Meat & Seafood, and Others), By Delivery Type (Home Delivery and Click & Collect), and Germany Online Grocery Market Insights, Industry Trend, Forecasts to 2033.

Industry: Information & Technology


Germany Online Grocery Market Insights Forecasts to 2033

  • The Market is Growing at a CAGR of 16.8% from 2023 to 2033
  • The Germany Online Grocery Market Size is Anticipated to hold a significant share by 2033.


Germany Online Grocery Market

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The Germany Online Grocery Market is Anticipated to hold a significant share by 2033, growing at a CAGR of 16.8% from 2023 to 2033. These platforms' price comparison feature makes housewives' lives easier and enables them to save money.


Market Overview

Online grocery shopping is the process of purchasing food and other household supplies through digital channels, most commonly the Internet. It enables users to peruse a virtual supermarket and choose goods from a large assortment of offerings. Online grocery buying provides convenience to consumers by reducing the need to physically visit a store. Additionally, they can order the groceries to be delivered right to their home, select the things they want, and pay online. Due to its advantages in terms of saving time, increased product selection, and price comparison, this method of shopping has become more and more popular. To improve the entire shopping experience, online grocery platforms frequently include features like tailored recommendations and practical delivery alternatives. The online grocery sector is fast expanding as consumer preferences shift in response to the pandemic and the expansion of the E-commerce industry. The global epidemic has pushed this platform to the forefront. Previously, heavy e-commerce fees and unfriendly website designs hampered the growth of this business. Aside from the epidemic, other considerations have prompted clients to use this platform. Previously, all groceries were brought from the shops, but today there is a transition from the shops to online grocery retailers.


Report Coverage

This research report categorizes the market for the Germany online grocery market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany online grocery market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany online grocery market.


Germany Online Grocery Market Report Coverage

Report CoverageDetails
Base Year:2023
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :16.8%
Historical Data for:2019-2022
No. of Pages:189
Tables, Charts & Figures:110
Segments covered:By Product Type, By Delivery Type
Companies covered:: REWE Group, Edeka, Lidl, Aldi, Kaufland, Amazon Fresh, Gorillas, Flink, and Others
Pitfalls & Challenges:Covid 19 Impact Challanges, Future, Growth and Analysis

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Driving Factors

Shopping online saves time spent getting to and from the store, collecting items, and reducing fuel or gas waste. Customers benefit from a well-stocked store, even if they attempt to place an order at midnight. Online grocery shopping will help to reduce carbon dioxide emissions when compared to individual home shopping excursions. The tendency to buy on impulse is reduced while shopping online. The price comparison option provided by these platforms simplifies housewives' lives and allows them to save money. It is also easier to search for things online than in stores. The industry's growth is being driven by a greater emphasis on expanding e-commerce businesses and the use of appealing marketing methods. Due to expanding competition and the abundance of shops in unorganized industries, online stores are increasingly implementing free delivery policies and giving big discounts.


Restraining Factors

It is anticipated that the lack of individualized attention and the inability to handle and feel the goods to determine its durability and freshness would hinder market expansion. Growth in the market is also anticipated to be hampered by a rising lack of confidence in online payment systems, particularly in emerging markets.


Market Segmentation

The Germany online grocery market share is classified into product type and delivery type.


  • The snacks & beverages segment is expected to hold a significant market share through the forecast period.   

The Germany online grocery market is segmented by product type into staples & cooking, snacks & beverages, breakfast & dairy, fresh produce, Meat & seafood, and others. Among these, the snacks & beverages segment is expected to hold a significant market share through the forecast period. Snacks and beverages are often high-volume items that are regularly purchased, particularly by young people. They are easy to store and have a longer shelf life, making them an ideal option for online shopping. Furthermore, healthier food and beverage options are becoming increasingly popular in Germany.


  • The home delivery segment is expected to dominate the Germany online grocery market during the forecast period.       

Based on the delivery type, the Germany online grocery market is divided into home delivery and click & collect. Among these, the home delivery segment is expected to dominate the Germany online grocery market during the forecast period. Home delivery is one of the most popular aspects of online grocery shopping in Germany, since it allows customers to have their food delivered directly to their doorsteps without leaving their homes. This is especially enticing to busy consumers who may not have the time to visit real establishments.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany online grocery market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • REWE Group
  • Edeka
  • Lidl
  • Aldi
  • Kaufland
  • Amazon Fresh
  • Gorillas
  • Flink
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In July 2024, Picnic has disrupted the Dutch grocery environment with its offer of free delivery in 20 minutes, made possible by extracting efficiency from massive amounts of data.


Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Germany Online Grocery Market based on the below-mentioned segments:


Germany Online Grocery Market, By Product Type

  • Staples & Cooking
  • Snacks & Beverages
  • Breakfast & Dairy
  • Fresh Produce
  • Meat & Seafood
  • Others


Germany Online Grocery Market, By Delivery Type

  • Home Delivery
  • Click & Collect

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