Germany Lingerie Market Size, Share, and COVID-19 Impact Analysis, By Type (Briefs, Bras, Shape wear), By Price (Economy, Premium), and Germany Lingerie Market Insights, Industry Trend, Forecasts to 2035

Germany Lingerie Market Insights Forecasts to 2035

• The Germany Lingerie Market Size Was Estimated at USD 8.9 Billion in 2024
• The Germany Lingerie Market Size is Expected to Grow at a CAGR of around 3.34% from 2025 to 2035
• The Germany Lingerie Market Size is Expected to Reach USD 12.78 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Germany Lingerie Market Size is Anticipated to Reach USD 12.78 Billion by 2035, Growing at a CAGR of 3.34% from 2025 to 2035. The Lingerie market is driven due to several factors, including increased consumer awareness, a growing female workforce, rising disposable incomes, and the expansion of online retail. These factors are driving demand for a wider variety of styles, including comfortable and functional pieces, as well as luxury and premium options.

Market Overview:

The German linger market is a well-established area known for high quality, comfortable and functional lingerie with a strong presence of both domestic and international brands. It incorporates a variety of products including bra, brief, panties, nightwear and shapewear, with increasing emphasis on durable and morally produced goods. The market is powered by consumer preferences for comfort, self-expression and fashion-forward designs, especially among young demographics. Lingerie presents important opportunities for market development and innovation, which is inspired by increasing awareness of disposable income, increasing awareness about body positivity and increasing popularity of online shopping. The German government supports the lingerie market through various schemes and rules, mainly focusing on stability, fair labor practices and digitizations. Initiatives such as the Textile Labeling Act ensure transparency and quality, while access regulation addresses chemical safety in production. In addition, the government promotes industry 4.0 and digitization, promotes innovation and efficiency in the field.

Report Coverage:

This research report categorizes the Germany lingerie market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany lingerie market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany lingerie market.

Driving Factor

The German linger market is operated by a combination of factors, including a strong industrial base, which increases consumer awareness about stability and moral production, and has a growing trend to the body's positivity and inclusion. In addition, technological progress in lingerie design and production, in association with e-commerce and direct-se-consumer models, are also playing an important role in shaping the market.

Restraining Factor

The German linger's market leads to several preventive factors, including consumer preferences ups and downs, increasing material costs, and increasing competition. Additionally, the market is subject to strict rules about textile labelling, chemical use and worker rights.

Market Segmentation

The Germany lingerie market share is classified into the type and price

• The bras  segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period

The Germany lingerie market is segmented by type into briefs, bras, shape wears. Among these, the bras segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the increasing focus on body positivity and wellness, as well as the diverse range of bra styles and designs available. While shapewear is also experiencing a surge in demand, bras remain the dominant type.

• The economy segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany lingerie market is segmented by price into economy, premium. Among these, the economy segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. While affordability drives the demand for economy-priced lingerie, the premium segment is gaining traction due to increasing consumer preference for high-quality materials, unique designs, and enhanced comfort and support.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany lingerie market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Triumph
• Hunkemoller
• Mey
• Schiesser
• Naturana
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Germany, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Germany lingerie market based on the below-mentioned segments:

Germany Lingerie Market, By Type

• Briefs
• Bras
• Shape wear

Germany Lingerie Market, By Price

• Economy
• Premium