Germany Hair Colour Market Size, Share, and COVID-19 Impact Analysis, By Product (Permanent, Temporary, and Others), By End-user (Men and Women), By Distribution Channel (Offline and Online), and Germany Hair Colour Market Insights, Industry Trend, Forecasts to 2033

Germany Hair Colour Market Insights Forecasts to 2033

• The Germany Hair Colour Market Size Was Valued at USD 1.22 Billion in 2023.
• The Germany Hair Colour Market Size is Growing at a CAGR of 6.26% from 2023 to 2033
• The Germany Hair Colour Market Size is Expected to reach USD 2.24 Billion by 2033

The Germany Hair Colour Market Size is Anticipated to Exceed USD 2.24 Billion by 2033, Growing at a CAGR of 6.26% from 2023 to 2033. The rising demand for natural & ammonia-free formulations, popularity of at-home hair colouring, and the influence of fashion trends & social media are driving the hair colour market in the Germany.     

Market Overview

The hair colour market refers to the market comprising the production and distribution of products designed for changing the colour of human hair. Hair colour is the natural or dyed hue of a person’s hair, determined by the presence and type of melanin pigments, specifically eumelanin and pheomelanin, within the hair shaft. Consumer preference for natural, ammonia-free, and vegan formulations is all the factors that escalate the market growth for hair colour. Trend of sustainability with the emphasis on eco-friendly packaging and plant-based ingredients, along with the influencing fashion trends, social media, and personalised hair colour solutions are significantly aids in market growth. The increasing consumer demand for both salon and home hair colouring services, along with the growing popularity of vibrant and unconventional hair colours, especially among younger demographics, are several factors that are escalating the market growth.

Report Coverage

This research report categorizes the market for the Germany hair colour market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany hair colour market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany hair colour market.

Driving Factors

The rising need for natural ammonia and PPD-free formulations for healthier hair is driving the hair colour market. The upsurging demand for hair dye, along with the increase in fashion trends, is expected to bolster the hair colour market demand. The use of social media that influences fashion trends is contributing to the market demand for hair colour.

Restraining Factors

The growing competition from organic & niche brands, as well as declining salon visits & price sensitivity among consumers, are restraining the hair colour market.

Market Segmentation

The Germany hair colour market share is classified into product, end-user, and distribution channel.

• The permanent segment dominated the market with the major market share in 2023 and is expected to grow at a significant CAGR during the projected timeframe.

Based on the product, the Germany hair colour market is divided into permanent, temporary, and others. Among these, the permanent segment dominated the market with the major market share in 2023 and is expected to grow at a significant CAGR during the projected timeframe. Permanent hair colour includes the alteration of hair’s natural colour permanently by depositing colour within the hair shaft. The trend towards permanent hair colour, owing to the widespread availability of natural shades, is significantly contributing to driving the market in the permanent segment.

• The women segment dominated the market with a major market revenue share in 2023 and is expected to grow at a significant CAGR during the projected timeframe.

Based on the end-user, the Germany hair colour market is divided into men and women. Among these, the women segment dominated the market with a major market revenue share in 2023 and is expected to grow at a significant CAGR during the projected timeframe. A wide range of women’s hair colour shades includes natural shades such as blonde, brown, black, red, and white/gray. Trend towards hair coloring in women, with the increased expenditure of women on hair care as compared to men, is significantly propelling the market growth.

• The offline segment dominated the market with the largest market revenue share in 2023 and is expected to grow at a significant CAGR during the projected timeframe.

Based on the distribution channel, the Germany hair colour market is divided into offline and online. Among these, the offline segment dominated the market with the largest market revenue share in 2023 and is expected to grow at a significant CAGR during the projected timeframe. Offline channel distribution is the physical, non-digital way in which products and services are distributed and sold to consumers. The increased preference of customers towards offline retail stores for cosmetics and hair care products is escalating the market growth in the offline segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany hair colour market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Avon Cosmetics GmbH
• L'Oreal Deutschland GmbH
• Revlon Consumer Products LLC
• Conair LLC
• Aroma Company GmbH
• Estee Lauder Companies GmbH
• Coty Inc.
• Davines Deutschland GmbH
• Henkel AG & Co. KGaA
• Kao Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2024, Wella Company, an innovative global leader in the $100 billion hair and nail segment of the beauty industry, and its namesake brand Wella Professionals, the No. 1 Salon Color Brand in the world, have introduced a revamped and more sustainable version of its WELLOXON PERFECT salon color developer.

• In June 2024, Tech startup set to disrupt Germany’s hair industry. Berlin-based startup Iqonic.AI has launched AI hair analysis in partnership with German professional hair colour and care brand Shyne.

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Germany Hair Colour Market based on the below-mentioned segments:

Germany Hair Colour Market, By Product

• Permanent
• Temporary
• Others

Germany Hair Colour Market, By End-user

• Men
• Women

Germany Hair Colour Market, By Distribution Channel

• Offline
• Online