France Sports Event Market Size, Share, And COVID-19 Impact Analysis, By Event (International, Regional), By Type (Professional Sports Events, Amateur & College Sports Events, E-Sports Events, and Others), By Revenue Stream (Ticket Sales, Sponsorships & Advertising, Media Rights & Broadcasting, Merchandising & Licensing, and Betting & Fantasy Sports), and France Sports Event Market Insights, Industry Trend, Forecasts to 2033

France Sports Event Market Insights Forecasts to 2033 

• The France Sports Event Market Size was valued at USD 17.49 Million in 2023.
• The France Sports Event Market Size is expected to Grow at a CAGR of around 5.50% from 2023 to 2033. 
• The France Sports Event Market Size is expected to Reach USD 29.87 Million by 2033.  

The France Sports Event Market Size is Predicted to grow from USD 17.49 Million in 2023 to USD 29.87 Million by 2033 at a CAGR of 5.50% during the forecast period. The market growth is driven by a strong, warm-hearted welcome for sport by fans and development in the event organization industry.

Market Overview

The French sports event market refers to the business that focuses on organized competitive sporting activities, including matches, tournaments, and championships that bring together athletes, fans, sponsors, and media for entertainment, competition, and revenue generation. This market is a major driver of revenue for sports organizations, host cities, and businesses, encompassing the local, national, and international levels. This market is expanding due to increased sponsorship deals, rising digital use, and infrastructure investments. To increase tourist and commercial activity, governments and the corporate sector are spending money on constructing stadiums, training facilities, and event venues. The desire for live sports entertainment remains high, with football, auto racing, and combat sports attracting sizable fan bases. The growth of streaming and broadcasting has improved access to international sporting events. Additionally, as more companies recognize the value of sports as a platform for advertising and consumer interaction, corporate sponsorship and partnerships with major leagues and tournaments continue to grow.

Report Coverage

This research report categorizes the France sports event market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the France sports event market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the France sports event market.  

Driving Factors

The sports event market in France has been expanding drastically because of separate fanbase engagement, well-established leagues, including the UEFA Champions League, Formula 1, MotoGP, and Ligue 1 sports events. Furthermore, commercial investment in sponsorships and broadcast rights is also a driver of the regional sports event industry. Additionally, well-represented are motorsports, cycling, and rugby, which boost the market growth. Additionally, there is a rise of digital engagement, as collaborators and broadcasters use social networking sites and streaming platforms to communicate with their supporters.

Restraints & Challenges

The French sports event market expansion is being constrained by several obstacles, but the main challenge is that consumer preferences for technology advancements like online events are taking away from conventional sporting events, and fierce competition with tournaments, big prize pools, and a sizable online viewership.

Market Segmentation

The France sports event market share is classified into event, type, and revenue stream.

• The regional segment dominated the France sports event market in 2023 and is expected to grow at a notable CAGR over the forecast period.    

Based on the event, the France sports event market is classified into international, and regional. Among these, the regional segment dominated the France sports event market in 2023 and is expected to grow at a notable CAGR over the forecast period. This is due to the popularity of local football league games, local athletic tournaments, and others, which receive extensive national media attention and broad support from state sponsors and governments. Further, compared to international competitions, regional events are more frequent and relatively easy to organize, and they offer the stability of recurrent income from match attendance, broadcast rights, and merchandise sales, and promote local talent and fan relationships.

• The e-sport events segment accounted for the largest market share of the France sports event market in 2023 and is expected to grow at a substantial CAGR over the forecast period.

Based on type, the France sports event market is divided into professional sports events, amateur & college sports events, e-sports events, and others. Among these, the e-sport events segment accounted for the largest market share of the France sports event market in 2023 and is expected to grow at a substantial CAGR over the forecast period. This is because of broader accessibility through online streaming platforms and increased trends in digital consumption. Moreover, infrastructure investments in specialized e-sports and low entry barriers indicate significant future value.

• The sponsorships & advertising segment held the highest share of the France sports event market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the revenue stream, the France sports event market is differentiated into ticket sales, sponsorships & advertising, media rights & broadcasting, merchandising & licensing, and betting & fantasy sports. Among these, the sponsorship & advertising segment held the highest share of the France sports event market in 2023 and is projected to grow at a substantial CAGR during the forecast period. This is due to leading sports leagues, clubs, and event sponsors are still securing multi-year sponsorship deals with global companies from a range of sectors, such as financial institutions, clothing, and other companies. Moreover, high levels of brand and audience interaction support advertising revenues in both traditional broadcast and digital media channels as more properties integrate social media engagement and digital streaming.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France sports event market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amaury Sport Organisation (ASO)
• GL Events
• Disney Business Solutions
• Viparis
• Moma Group Paris
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Key Market Developments

• In July 2024, the International Olympic Committee (IOC) selected the French Alps as the host for the 2030 Olympic and Paralympic Winter Games. The event was spread across four clusters from Lake Geneva and the northern Alps to the Mediterranean Sea, utilizing existing venues to minimize environmental impact.

• In June 2023, GL Events partnered with the Paris 2024 Olympic and Paralympic Games as an overlay provider, playing a crucial role in setting up temporary infrastructure across multiple venues. The company was responsible for 70% of the temporary installations, including 160,000 grandstand seats, ensuring smooth event operations.

Market Segment

This study forecasts revenue at France, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the France sports event market based on the below-mentioned segments

France Sports Event Market, By Event

• International
• Regional

France Sports Event Market, By Type

• Professional Sports Events
• Amateur & College Sports Events
• E-Sports Events
• Others

France Sports Event Market, By Revenue Stream

• Ticket Sales
• Sponsorships & Advertising
• Media Rights & Broadcasting
• Merchandising & Licensing
• Betting & Fantasy Sports