France MICE Market Size, Share, and COVID-19 Impact Analysis, By Event Type (Meetings, Incentives and Conferences), By Booking Mode (Direct Booking, Online Travel Agents & Agencies (OTAs)), and France MICE Market Insights, Industry Trend, Forecasts to 2035

France MICE Market Insights Forecasts to 2035 

• The France MICE Market Size was Estimated at USD 63,565.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 11.73% from 2025 to 2035
• The France MICE Market Size is Expected to Reach USD 215,325.5 Million by 2035

According to a research report published by Spherical Insights and Consulting, The France MICE Market Size is anticipated to reach USD 215,325.5 Million by 2035, growing at a CAGR of 11.73% from 2025 to 2035. The France MICE market aims to bring together leading experts from all sectors in a more upscale, customized hospitality environment, and the growing number of businesses providing MICE services is supporting the market's expansion.

Market Overview 

The France MICE market pertains to the section of the travel and tourism industry that is concerned with business events, corporate gatherings, and meetings, incentives, conferences, and exhibitions (MICE), and often involves a larger group size and a specialized hospitality environment to bring industry professionals together. MICE travel constitutes a sector of the travel and tourism industry where travel is done for business purposes to include meetings, incentives, conferences, and exhibitions (MICE). MICE aim to bring together the highest-level professionals from all industry sectors in an improved, customized hospitality environment. An increase in organizations that provide MICE services nationally is benefiting the market expansion. The need for cross-border cooperation has increased as businesses grow, which has resulted in a rise in client events, training sessions, and corporate meetings.

Report Coverage

This research report categorizes the market for the France MICE market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the France MICE market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the France MICE market. 

Driving Factors

The France MICE market is enhanced by technology's essential role in facilitating innovative kinds of solutions. The technology allows the MICE industry to blend innovative solutions with virtual and hybrid events to improve the overall attendee experience.  The technological solutions improve the operations of MICE event organizers, making them more efficient and ultimately more profitable. Event management software allows organizers to manage all of the various aspects of planning and executing diversified events, including ticketing, registration, marketing, and logistics, from a singular platform. Using technology allows for less time spent managing events, less chance of errors in planning, and the ability to execute a more modified event effectively. Technology is also utilized to monitor crowds and identify potential threats to security, making the execution of a corporate event safe.

Restraining Factors

Political instability includes political, military, economic, and social risks that have a direct influence on the France MICE industry. The political instability risk is an important determinant of the tension between nations, which produces a change in the initial destination choice of a tourist, which is toward a country that is likely to provide and be secure enough to guarantee a safe, steady economy. For nations that rely solely on the travel & tourism sector, these are greatly impacted by political risk as it decreases tourist traffic and the hosting of corporate events. 

Market Segmentation

The France MICE Market share is classified into event type and booking mode.

• The meetings segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The France MICE market is segmented by event type into meetings, incentives, and conferences. Among these, the meetings segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is driven by the increase in business gatherings around the nation.  General meetings, management meetings, and shareholder meetings are a few examples.  The demand for meetings in these areas is also being driven by the growing popularity of regional destinations and tier cities with lower population densities.

• The direct booking segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The France MICE market is segmented by booking mode into direct booking, online travel agents & agencies (OTAs). Among these, the direct booking segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is encouraged by the simplicity of online platforms, affordability, personalized services, and most recently, client control over booking specific needs. Also, with technological advancements and more reliable direct booking platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France MICE market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• CWT Meetings & Events
• Maritz
• FCM Meetings & Events
• One10, LLC
• ITL World Company (MICEMINDS)
• Capita plc
• BCD Meetings & Events
• Beyond Summits
• Conference Care
• AVIAREPS AG
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the France MICE market based on the below-mentioned segments:

France MICE Market, By Event Type                               

• Meetings
• Incentives
• Conferences

France MICE Market, By Booking Mode                                            

• Direct Booking
• Online Travel Agents & Agencies (OTAs)