France Lingerie Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Briefs, Bras, Shapewear, and Others), By Distribution Channel (Online and Offline), and France Lingerie Market Insights, Industry Trend, Forecasts to 2035

France Lingerie Market Insights Forecasts to 2035 

• The France Lingerie Market Size was estimated at USD 2,124.6 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.24% from 2025 to 2035
• The France Lingerie Market Size is Expected to Reach USD 4,135.2 Million by 2035

According to a research report published by Spherical Insights and Consulting, The France Lingerie Market Size is anticipated to reach USD 4,135.2 Million by 2035, growing at a CAGR of 6.24% from 2025 to 2035. The France lingerie market is growing due to numbers of women's rising purchasing power, and growing awareness of product fit.

Market Overview 

The market for lingerie in France focuses on the production, distribution, and selling of intimate apparel (undergarments, sleepwear, and sometimes swimwear) for men and women. It comprises a portion of the French fashion and textile industry, with renowned luxury and quality lingerie labels. Increasing the awareness related to the best fit of products, the growing population of millennials, and the rising purchasing power of women are a few of the key factors expected to potentially drive the market during the forecast period. On top of that, the increased availability of a range of products, articles of clothing of different designs for multiple purposes, including daily wear, sport, and bridal wear, has also been pushing industry expansion. National normalization of lingerie is also attributed to a rising focus of both males and females on these types of products to enhance their natural beauty.

Report Coverage

This research report categorizes the market for the France lingerie market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the France lingerie market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the France lingerie market. 

Driving Factors

The increasing trend of using flexible fabrics for lingerie production is contributing to the France lingerie market. The increased demand to acquire a larger quantity of lingerie can also be attributed to the use of a variety of fabrics such as cotton, lace, nylon, silk, and sheer fabrics. Furthermore, lingerie product designers are focusing on more luxurious materials, embroidery, lace, and all other types of embellishments. Overall, such factors are anticipated to propel growth in the projected period. The factors listed above characterize consumer behavior in textiles and are compelling consumer interest towards these products while enabling designers and manufacturers to develop similar fashion-related attire for various uses.

Restraining Factors

The French lingerie market faces challenges from high competition, production costs, and changing consumer preferences, but can benefit from digitalization, increased interest in comfort, and rising demand for eco-responsible products.

Market Segmentation

The France lingerie market share is classified into product and distribution channel.

• The briefs segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The France lingerie market is segmented by product type into briefs, bras, shapewear, and others. Among these, the briefs segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is explained by the abundance of goods in different styles, including hipster, shorts, and full briefs, that are made of cozy materials like cotton and nylon.  In order to provide comfort and other advantages, companies are developing unique types of knickers with lace and jacquard designs. This is further boosting the growth.

• The offline segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The France lingerie market is segmented by distribution channel into online and offline. Among these, the offline segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of its advantages, which include the ability to scan products and try them before buying.  Additionally, the presence of a store associate who assists customers in selecting the appropriate product influences their purchasing decisions, which in turn promotes segment growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France lingerie market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• MAS Holdings
• Jockey International Inc.
• Gap, Inc.
• Victoria’s Secret
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the France lingerie market based on the below-mentioned segments:

France Lingerie Market, By Product Type                              

• Briefs
• Bras
• Shapewear
• Others

France Lingerie Market, By Distribution Channel                                           

• Online
• Offline