France Events Business Market Size, Share, And COVID-19 Impact Analysis, By Type (Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminars, Others), By Revenue Source (Ticket Sale, Sponsorship, Others), By Organizer (Corporate, Sports, Education, Entertainment, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), and France Events business Market Insights, Industry Trend, Forecasts to 2033.

France Events Business Market Insights Forecasts to 2033

• The France Events Business Market Size was valued at USD 57.39 Billion in 2023.
• The France Events Business Market Size is Expected to Grow at a CAGR of around 11.36% from 2023 to 2033. 
• The France Events Business Market Size is Expected to Reach USD 168.26 Billion by 2033.  

The France Events Business Market size is predicted to Grow from USD 57.39 Billion in 2023 to USD 168.26 Billion by 2033 at a CAGR of 11.36% during the forecast period. The market growth is influenced by the rapid expansion in the global market and productivity sector, along with younger consumers seeking out novel information by attending seminars, conferences, or other occasions. Further, its stages for new art, culture, and other things that create market opportunities.

Market Overview

The French events business market refers to the business of the consumer goods sector that emphasizes delivering the preparatory work, organizing, and conducting a variety of special occasions, such as conferences, business meetings, exhibits, festivals, concerts, and social gatherings. Concurrently, to offer guests experiences they are unlikely to forget, this sector offers an extensive spectrum of services, from choosing a location and planning an event through logistics management, catering, and technology integration. The events business caters to a wide range of industries, including tourism, corporate, entertainment, sports, and education. Further, cultural and recreational experiences are offered by entertainment events, such as music festivals and theatrical productions, which show the significant importance of the event market and its growing opportunities in the upcoming period. Besides, the industry boosts local economies by supporting tourism through destination events like international conferences and weddings. Beyond that, the government is encouraging steps for such market growth like for instance, France launched the Francophonie Festival as part of the 19th Francophonie Summit, which will take place in October 2024, in Villers-Cotterêts and Paris. This festival celebrates Francophone creativity across artistic, cultural, and entrepreneurial fields, with events spanning over 40 countries and involving 400 organizations. The theme of the summit, "Create, innovate and do business in French," highlights the importance of the French language in fostering global cooperation and addressing challenges. It's a vibrant showcase of the power of Francophonie to transform the world.

Report Coverage

This research report categorizes the France events business market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the France events business market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the France events business market.  

Driving Factors

The events business market in France has been expanding rapidly due to the increasing demand for marketing, which engages their target audience. Moreover, in response to the growing demand from businesses and customers, marketers and event planners are increasingly incorporating novel techniques, which propel the market growth. A greater percentage of seminars, meetings, and exhibitions have also been facilitated by the expansion of the rise of globalization, resulting in global trade and entrepreneurial opportunities, all of which have contributed to the expansion of the industry. The expansion of the travel and tourism sector, which includes MICE (Meetings, Incentives, Conferences, and Exhibitions), adds to the growing need for event management and planning services.

Restraints & Challenges

The French events business market growth is being hindered by its vulnerability to changes in the economy. Businesses sometimes cut their event expenditures first during recessions, which results in fewer events, lower consumer spending on entertainment, and more cancellations or postponements.

Market Segmentation

The France events business market share is classified into type, revenue source, and organizer.

• The corporate events and seminars segment held a significant share of the France events business market in 2023 and is expected to grow at a rapid pace over the forecast period.              

Based on the type, the France events business market is differentiated into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. Among these, the corporate events and seminars segment held a significant share of the France events business market in 2023 and is expected to grow at a rapid pace over the forecast period. This is because to foster employee engagement and client relationships while communicating their beliefs, plans, and innovations by addressing particular interests and catering to niche customers, other event kinds offer diversity. Further, these segments are taking advantage of growth factors like improved event management and marketing through digital means, rising consumer disposable income, and ongoing innovation in experiential marketing, which propels segment expansion.

• The sponsorship segment accounted for a significant share of the France events business market in 2023 and is projected to grow at a rapid pace during the forecast period.

Based on the revenue source, the France events business market is classified into ticket sale, sponsorship, and others. Among these, the sponsorship segment accounted for a significant share of the France events business market in 2023 and is projected to grow at a rapid pace during the forecast period. This segment growth is influenced by the essential to efficient marketing and successfully addresses messages to the target demographic and contributes to brand awareness, making it a powerful addition as compared to others. Further, major business firms can access a wider audience of prospective clients and customers by supporting events, which will eventually increase revenue.

• The entertainment segment held a significant share of the France events business market in 2023 and is anticipated to grow at a rapid pace during the forecast period.

Based on the organizer, the France events business market is divided into corporate, sports, education, entertainment, and others. Among these, the entertainment segment held a significant share of the France events business market in 2023 and is anticipated to grow at a rapid pace during the forecast period. This segmental growth is driven by the popularity of video games and esports, and their significant revenue share. Further, esports events, conventions, and expos bring together gamers and are sponsored by business leaders around the world, boosting the segment growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France events business market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• GL Events
• Disney Business Solutions
• Viparis
• Moma Group
• Amaury Sport Organisation (ASO)
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Key Market Developments

• In February 2025, two SKEMA Business School alumni, Antonin and Bastian Uliczny, launched an innovative AI-powered platform called Flaash. This platform simplified the process of booking event venues across France by offering a fast and intuitive solution. Flaash used AI to match users with thousands of venues based on their specific requirements, making it easier for businesses and event organizers to find the perfect space. The platform centralized booking requests, allowing users to communicate directly with venue owners, and operated on a win-win model where venue owners paid a service fee.

• In June 2023, GL events designated as an official partner and overlay provider for the Paris 2024 Olympic and Paralympic Games. This partnership involved the planning, design, and installation of temporary infrastructure across various venues, including grandstand seating, broadcast lighting, and scaffolding. GL events committed to sustainability, ensuring that materials used for temporary structures are reused or recycled.

Market Segment

This study forecasts revenue at France, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the France events business market based on the below-mentioned segments:

France Events Business Market, By Type

• Music Concert
• Festivals
• Sports
• Exhibitions and Conferences
• Corporate Events and Seminars
• Others

France Events Business Market, By Revenue Source

• Ticket Sale
• Sponsorship
• Others

France Events Business Market, By Organizer

• Corporate
• Sports
• Education
• Entertainment
• Others