Global Event Management Market Size, Share, and COVID-19 Impact Analysis, By Event Type (MICE, Weddings, Social Events, Sports Events, Music and Entertainment Events, Art and Cultural Events, Political and Government Events, Festivals and Fairs), By Delivery Mode (In-person, Virtual, Hybrid), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Event Management Market Size Summary

The Global Event Management Market Size Was Estimated at USD 1063.2 Billion in 2024 and is Projected to Reach USD 2217.4 Billion by 2035, Growing at a CAGR of 6.91% from 2025 to 2035. The market for event management is booming because of the growing demand for business events, more sponsorships, the growing sports and entertainment sectors, and technological improvements.  The popularity of virtual and hybrid events, together with growing trends in digital marketing, are other factors propelling the market rise.

Key Regional and Segment-Wise Insights

• In 2024, Europe held the largest revenue share of 33.52%, dominating the event management market worldwide.
• In 2024, the MICE segment held the largest revenue share of 29.58% and led the market based on event type.
• In 2024, the in-person segment had the biggest market revenue share and led the market based on delivery mode, accounting for 75.21%.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 1063.2 Billion
• 2035 Projected Market Size: USD 2217.4 Billion
• CAGR (2025-2035): 6.91%
• Europe: Largest market in 2024

The event management market handles the entire process of planning and executing all types of events, including conferences, business meetings, exhibits, festivals, concerts, and private gatherings. The rising demand for professional event planning services across corporate and entertainment sectors, as well as sports and personal sectors, drives this industry expansion. The major drivers include rising international business operations together with increasing disposable income and expanding tourism, and growing social and cultural event popularity. Businesses now use events more frequently for their networking opportunities, employee involvement, and brand promotion strategies. The requirement for professional event management services has surged because of the growing trend of themed parties and destination weddings alongside large-scale public events. Market growth receives additional support through the rise of experiential marketing and the necessity for distinct brand identities.

The event management industry experiences significant changes because of technological advancements. Event management software, together with AI-driven planning tools and mobile applications, virtual reality, and live-streaming technology, has enhanced attendee experience and operational efficiency, and engagement levels. The popularity of virtual and hybrid events continues to rise because these formats offer adaptable and economical solutions. Different regional governments provide business support through their initiatives, which include encouraging travel, developing infrastructure, and relaxing event-related regulations. The expansion of market size and professionalization receives support from programs that focus on promoting MICE tourism alongside safety standards for large-scale events.

Event Type Insights

The MICE Segment led the event management market with the largest revenue share of 29.58% in 2024. The rising need for knowledge distribution, together with business networking and brand promotion in international industries, drives this market leadership. Professional events receive substantial financial investment from corporations to connect with clients, staff, and stakeholders, particularly in IT, healthcare, finance, and education sectors. MICE demand continues to rise because of the expanding globalisation and international business travel, as well as the growing importance of strategic communication. MICE travel programs backed by government support, together with improved facilities including conference centres and business hotels, have made a substantial impact.  The segment's market dominance continues to grow because of technological adoption and hybrid event models, which boost audience participation and interaction.

The music and entertainment events segment of the event management market is anticipated to grow at the fastest CAGR during the forecast period because of increasing consumer interest in live events such as festivals and concerts. The market growth stems from higher disposable income levels among Gen Z and millennials and increasing interest in celebrity-hosted music festivals and events. Digital platforms and social media enhance event awareness and interaction, which drives this market forward. Technological advancements, including live streaming, virtual reality, and augmented reality (AR) technologies, enable broader audience reach and enhanced viewing experiences.  The growing number of sponsorships and brand partnerships makes entertainment events more profitable and scalable. The segment maintains strong momentum because of this dynamic development.

Delivery Mode Insights

The in-person segment dominated the event management market during 2024 by generating the largest revenue share of 75.21%. The leadership position of this category stems from businesses needing direct encounters during meetings, conferences, exhibits, and entertainment events. Virtual event formats fail to duplicate the essential networking possibilities and immediate engagement and deep involvement that in-person events offer. The achievement of desired results in the MICE and wedding, concert, and sports industries requires physical presence. The growth in travel and tourism following the pandemic, combined with public space restoration, has driven increased popularity of in-person activities. The strong infrastructure and hospitality networks, together with transforming event formats, have made in-person event delivery more successful and attractive for international markets.

The virtual segment of the event management market is predicted to grow at the fastest CAGR throughout the projected period because of rising digitisation, worldwide accessibility, and cost-effectiveness. Businesses and organisations now use virtual platforms to conduct training sessions, conferences, webinars, and product launches because they allow reaching a broader audience beyond geographic restrictions. Technological advancements, including AI integration, together with immersive 3D environments, real-time analytics, and interactive tools, have significantly improved virtual event experiences. The necessity of virtual events receives additional support from the current work-from-home trend and hybrid workplace structures. Organisations prefer virtual events because they offer lower operating expenses, reduced travel needs, and environmental benefits. The market will maintain its substantial growth during the forecast period because of continuous platform development and innovation.

Regional Insights

The North American event management market will experience substantial growth throughout the forecast period due to high demand from businesses along with entertainment, sports, and cultural sectors. The region's entertainment sector, along with regular MICE events and an established corporate environment, helps sustain continuous market growth. The rising need for professional event management services continues to grow because organizations spend more money on product launches and brand activations, and experiential marketing. Advanced event technology implementation leads to better operational performance and stronger audience interaction. The technological solutions utilised in events feature AI-based analytics, event applications, and hybrid platform systems. The epidemic has increased the appeal of virtual and hybrid events, which have expanded opportunities for the industry. The region of North America attracts international event management services because of its supportive government programs and modern infrastructure network.

Europe Event Management Market Trends

Europe held the leading position in the worldwide event management market by generating the largest revenue share of 33.52% in 2024. The region maintains its leadership position because of its historical cultural richness and thriving tourism business, and frequent international business meetings and exhibitions. The MICE sector finds its main hubs in Germany, together with the United Kingdom, France, and Italy. The region's well-developed infrastructure, combined with historic venues and government support, makes it highly attractive for major event hosting. Event planning advancements through innovation, digital transformation, and sustainability practices have enhanced Europe's worldwide recognition. The increasing attendance at music festivals and fashion exhibitions, together with sports events, drives Europe's dominant position in the market.

Asia Pacific Event Management Market Trends

The Asia Pacific event management market is expected to grow significantly during the forecast period because of rising middle-class populations and expanding disposable income, alongside quick urbanisation. Developing nations, including China, India, and Southeast Asia, experience an expanding market because of increasing needs for weddings, concerts, corporate events, and cultural festivals. The region's governments actively promote travel and MICE through infrastructure development and regulatory measures. Digital technologies, including virtual and hybrid event platforms, enable greater reach and audience engagement. Event management services in the Asia Pacific are expanding rapidly because of rising interest in experiential marketing and brand activations, which positions the region as a promising, dynamic hub.

Key Event Management Companies:

The following are the leading companies in the event management market. These companies collectively hold the largest market share and dictate industry trends.

• Informa Group
• Airmeet
• CTS Eventim
• Cvent
• QuintEvents
• Eventbrite
• Live Nation Entertainment
• SeatGeek
• MKG
• Others

Recent Developments

• In December 2024, Microsoft Teams' built-in travel and expenditure application, Amadeus Cytric Easy, has integrated with Hubli. Through the interface, Cytric Easy users can reserve internal office spaces, small meeting locations, and group hotel stays.

• In December 2024, Spatial design technology company Prismm (previously Allseated) teamed up with client relationship management (CRM) platform HoneyBook to combine their services and make event planning easier for professionals.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the event management market based on the below-mentioned segments:

Global Event Management Market, By Event Type

• MICE
• Weddings
• Social Events
• Sports Events
• Music and Entertainment Events
• Art and Cultural Events
• Political and Government Events
• Festivals and Fairs

Global Event Management Market, By Delivery Mode

• In-person
• Virtual
• Hybrid

Global Event Management Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa