Europe Wellness Tourism Market Size, Share, and COVID-19 Impact Analysis, By activity (In-country Transport, Lodging, Food & Beverage, Shopping, Activities, and Excursions and Others), By Travel Type (Domestic and International), and Europe Wellness Tourism Market Insights, Industry Trend, Forecasts to 2035

Europe Wellness Tourism Market Insights Forecasts to 2035

• The Europe Wellness Tourism Market Size was estimated at USD 285.32 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.76% from 2025 to 2035
• The Europe Wellness Tourism Market Size is Expected to Reach USD 475.65 Billion by 2035

According to a research report published by Spherical Insights and Consulting, The Europe wellness tourism market Size is anticipated to reach USD 475.65 Billion by 2035, growing at a CAGR of 4.76% from 2025 to 2035. The Europe wellness tourism market is driven by increased health awareness, stress relief and preventive care demand, higher disposable incomes, and emerging interest in holistic experiences, the Europe wellness tourism market is burgeoning. Increasing wellness infrastructure and government incentives further fuel the market's long-term growth.

Market Overview

The Europe wellness tourism market is a term used to describe the industry that entails traveling across Europe to enhance well-being and health via a range of activities and services. It seeks to offer visitors a chance for relaxation, de-stressing, preventive medicine, and revitalization by marrying leisure with health-oriented experiences. Wellness tourism in Europe draws a varied number of tourists looking to enhance their general quality of life as they visit culturally enhanced and scenic locations. Additionally, large wellness infrastructure, government incentives, and wellness service innovations make the market more attractive. The travelers' demand for customized and experiential wellness further drives demand. As individuals increasingly value well-being and pursue balanced living, the Europe wellness tourism market grows, with opportunities for innovation by service providers and destinations to meet changing tastes. Beyond encouraging healthier living, the growing market also supports economic expansion and cross-cultural exchange throughout the region.

Report Coverage

This research report categorizes the market for Europe wellness tourism market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe wellness tourism market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe wellness tourism market.

Driving Factors

Growing emphasis on European Europeans' health and well-being is fueling wellness tourism demand. Individuals are more aware of preventive healthcare, stress relief, and overall well-being, which encourages them to pursue specialty retreats and spa treatments for body and mind rejuvenation. Additionally, large investments in creating wellness resorts, spas, and wellness-oriented accommodations increase the number of available services as well as quality, which in turn draws more tourists in search of high-quality wellness experiences, expanding the size and attractiveness of the market.

Restraining Factors

Wellness tourism in Europe is seasonal, with the highest demand during some months and low occupancy during off-peak months. This volatility impacts revenue stability for service providers and could discourage investment in new facilities. Europe competes with emerging wellness destinations in Asia and the Americas, which tend to be lower cost or specialize in unique wellness traditions, enticing some tourists from European markets.

Market Segmentation

The Europe wellness tourism market share is classified into activity and travel type.

• The lodging segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The Europe wellness tourism market is segmented by activity into in-country transport, lodging, food & beverage, shopping, activities and excursions, and others. Among these, the lodging segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to wellness-centric accommodations that tend to offer a full array of services like spas, saunas, yoga studios, and detox programs within the facility. With this all-in-one service, the tourists searching for integrated health experiences are drawn to it, and accommodations become the focal point of their well-being experience, which leads to its leading market share.

• The domestic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Europe wellness tourism market is segmented by travel type into domestic and international. Among these, the domestic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth is attributed to Europe's highly developed transportation infrastructure rendering it easy for locals to reach wellness sites in their home nations. Trains, low-flying aircraft, and highways facilitate fast, budget-friendly travel, prompting natives to opt for local wellness centers at the expense of foreign sites. Local sites provide a common language, diet, traditions, and medical standards, allowing visitors to unwind and delve wholeheartedly into spa, detox, or meditation treatments without cultural or language differences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe wellness tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hilton
• Accor
• Hyatt Corporation
• Rancho La Puerta, Inc.
• Marriot International, Inc.
• Rosewood Hotel Group
• Niraamaya Wellness Retreat
• InterContinental Hotels Group
• Omni Hotels & Resorts
• Radisson Hospitality
• Four Seasons Hotels Limited
• Others

Recent Developments:

• In January 2024, IHG Hotels & Resorts, the world's largest and most celebrated hotel group, has signed nine new hotels in the UK and Ireland. The signings will add more than 1,000 rooms to its expanding portfolio, a major milestone for the company's continued growth across all segments of the market. The new hotels represent five of IHG's successful brands Hotel Indigo, Voco Hotels, Holiday Inn, and Holiday Inn Express further enhancing its varied offerings.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Europe wellness tourism market based on the below-mentioned segments:

Europe Wellness Tourism Market, By Activity

• In-country Transport
• Lodging
• Food & Beverage
• Shopping
• Activities and Excursions
• Others

Europe Wellness Tourism Market, By Travel Type

• Domestic
• International