Europe Gluten-Free Food and Beverages Market Size, Share, and COVID-19 Impact Analysis, By product type (Bakery Products, Meat/Meat Substitutes, Dairy/Dairy Substitutes, Sauces, Dressing and Seasonings, Frozen Desserts, Beverages, and Others), By Distribution Channel (Online Retail, Specialty Stores, Supermarkets/Hypermarkets, and Others), and Europe Gluten-Free Food and Beverages Market Insights, Industry Trend, Forecasts to 2035

Europe Gluten-Free Food and Beverages Market Insights Forecasts to 2035

• The Europe Gluten-Free Food and Beverages Market Size Was Estimated at USD 3.62 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 10.28% from 2025 to 2035
• The Europe Gluten-Free Food and Beverages Market Size is Expected to Reach USD 10.62 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Europe gluten-free food and beverages market is anticipated to reach USD 10.62 Billion by 2035, growing at a CAGR of 10.28% from 2025 to 2035. The Europe gluten-free food and beverages market is fueled by increasing instances of celiac disease, increased health-conscious consumers, new product introductions with innovative technology, increased supermarket and online availability, and high social media influence touting gluten-free diets as a healthy, lifestyle-focused option.

Market Overview

The cake pops business is the industry that deals with making and selling cake pops, mini, cake-based treats covered in icing or chocolate and served on sticks. The treats have gained so much popularity since they incorporate portability, convenience, and customization to reach a wide array of customers globally. Cake pops offer flexibility to a great degree, from colors, flavors, shape, and theme, and hence are very attractive as a concept for events and gifting purposes. They have appealing, Instagram-worthy appearances that facilitate consumer engagement and social sharing, thus further fueling market growth. This trend encourages bakeries to invest in innovation and product diversification. Social media platforms showcase creative cake pop designs, shaping trends and demand. These innovations include interactive how-to guides, influencer collaborations, and limited-edition-themed collections. These web marketing efforts increase consumer engagement, brand recognition, and the hip popularity of cake pops among younger, digitally engaged consumers. Additionally, manufacturers are experimenting with organic and green ingredients in an attempt to keep up with growing environmental concerns. Overall, the market for cake pops thrives by adding convenience, creativity, and customization, so it is a vibrant and fast-growing sector in the international confectionery and bakery market.

Report Coverage

This research report categorizes the market for Europe gluten-free food and beverages market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe gluten-free food and beverages market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe gluten-free food and beverages market.

Driving Factors

Consumers are switching more and more to gluten-free foods as part of overall health-oriented lifestyles, even where no medical need exists. Gluten-free foods are widely perceived as leading to improved digestion, weight control, and clean eating, further driving adoption across age and demographics. Additionally, companies are constantly introducing new gluten-free lines with enhanced flavor, texture, and nutrition. The presence of alternatives like high-fiber, organic, and fortified gluten-free foods makes the category on-trend and interesting, inviting repeat business and attracting new shoppers.

Restraining Factors

Gluten-free foods tend to be more costly than traditional products because of the specialty ingredients, extra processing, and cost of certification. This premium may deter cost-conscious shoppers from buying gluten-free products regularly, constraining greater market penetration in all income brackets. Additionally, most gluten-free foods, especially baked goods, have reduced shelf lives because of the lack of gluten, which influences texture and shelf life. This results in more waste and less convenience for retailers and consumers, which makes it more difficult to have consistent product stock and freshness levels.

Market Segmentation

The Europe gluten-free food and beverages market share is classified into product type and distribution channel.

• The bakery products segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The Europe gluten-free food and beverages market is segmented by product type into bakery products, meat/meat substitutes, dairy/dairy substitutes, sauces, dressing and seasonings, frozen desserts, beverages, and others. Among these, the bakery products segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to the gluten-free bakery segment providing variety such as sandwich bread, baguettes, muffins, cookies, and pizza bases. Ongoing innovation in the form of high-fiber, wholegrain, and fortified recipes increases the appeal. Such variety enables the fulfillment of various dietary requirements and needs, expanding consumer interest and market leadership.

• The supermarkets/hypermarkets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Europe gluten-free food and beverages market is segmented by distribution channel into online retail, specialty stores, supermarkets/hypermarkets, and others. Among these, the supermarkets/hypermarkets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth is attributed to supermarkets and hypermarkets providing a wide variety of gluten-free items across categories like bakery, snacks, drinks, and ready meals. With the vast range available, consumers can get all their gluten-free requirements under one roof, making it highly convenient and encouraging more frequent buying, thereby enhancing the overall market size.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe gluten-free food and beverages market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Dr. Schär AG/SPA
• Warburtons
• Nestlé S.A
• General Mills, Inc
• Kraft Heinz Company
• Genius Foods Ltd.
• Hain Celestial Group
• Kellogg Company
• Others

Recent Developments:

• In April 2024, Warburtons added to its gluten-free portfolio with the introduction of Soft Brown Pittas. These pittas are not only rich in fiber but are also gluten-free, wheat-free, and milk-free, and are Cross Grain certified. They can be enjoyed toasted or cold, making them a convenient addition to any meal.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Europe gluten-free food and beverages market based on the below-mentioned segments:

Europe Gluten-Free Food and Beverages Market, By Product Type

• Bakery Products
• Meat/Meat Substitutes
• Dairy/Dairy Substitutes
• Sauces
• Dressing and Seasonings
• Frozen Desserts
• Beverages
• Others

Europe Gluten-Free Food and Beverages Market, By Distribution Channel

• Online Retail
• Specialty Stores
• Supermarkets/Hypermarkets
• Others