Europe Cosmetics Market Size, Share, and COVID-19 Impact Analysis, By Category (Hair Care, Skin Care, Makeup and Others), By Gender (Men and Women), By Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Channels, and Others), and Europe Cosmetics Market Insights, Industry Trend, Forecasts to 2035.

Europe Cosmetics Market Insights Forecasts to 2035

• The Europe Cosmetics Market Size Was Estimated at USD 334.96 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.34% from 2025 to 2035
• The Europe Cosmetics Market Size is Expected to Reach USD 658.80 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Europe Cosmetics Market Size is anticipated to reach USD 658.80 Billion by 2035, growing at a CAGR of 6.34% from 2025 to 2035. The Europe cosmetics market is influenced by drivers that include increased consumer interest in natural and organic products, heightened personal grooming awareness, rising disposable income, product innovation, growth in online sales channels, and a move towards sustainable and green beauty solutions.

Market Overview

The Europe cosmetics market is used to denote the business involving the manufacture, distribution, and sale of beauty and personal care products in European nations. This involves a broad variety of products, including skincare, haircare, makeup, fragrance, and personal hygiene products. The increasing consumer knowledge of self-grooming, the boom in demand for organic and natural cosmetics, the increasing emphasis on self-care, and the power of beauty trends through social media and online influencers propel the expansion of the cosmetic market. Additionally, the growth of AI and AR technology for customized skincare analysis and virtual makeup trials makes online shopping more convenient. Brands are also emphasizing sustainable packaging, refillable packs, and plant-based, cruelty-free formulations to address environmentally conscious needs. In addition, the application of biotechnology in skin care and the formulation of multi-functional products are becoming increasingly popular. Such innovations are not only enhancing product performance but also attuning to consumers' increasing focus on health, transparency, and sustainability.

Report Coverage

This research report categorizes the market for Europe cosmetics market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe cosmetics market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe cosmetics market.

Driving Factors

European consumers are increasingly demanding cosmetics with natural, organic, and chemical-free ingredients. This is fueling clean beauty trends, leading to innovation and widening product lines, increasing the market across skincare, haircare, and makeup categories. With growing concern for personal care and wellness, consumers are spending more on skincare, grooming, and anti-aging products. This trend, spurred by social media and beauty influencers, is markedly increasing demand across all cosmetic segments. Additionally, the cosmetic industry is launching new products like vegan products, multibenefit beauty products, and customized skin care. These new products address changing consumer needs and improve the overall user experience, making brands stand out in the competitive market.

Restraining Factors

The European Union has stringent cosmetic regulations in place, such as prohibitions on the use of specific ingredients and obligatory safety evaluations. Compliance becomes more expensive and delays product development, which is a disadvantage for established and new cosmetic brands. Additionally, the European cosmetics market is highly consolidated with many international and domestic players. Competition is stiff, making it challenging for new players to take market share, with established brands under pressure to innovate continuously and retain brand loyalty.

Market Segmentation

The Europe cosmetics market share is classified into category, gender, and distribution channel.

• The skin care segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The Europe cosmetics market is segmented by category into hair care, skin care, makeup, and others. Among these, the skin care segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth is driven by increasing demand for clean beauty, customers are gravitating toward skincare products containing natural, organic, and cruelty-free ingredients. The movement towards these eco-friendly products has driven growth in the skincare industry, as individuals look for healthier, more sustainable beauty options.

• The women segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Europe cosmetics market is segmented by gender into men and women. among these, The women segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is due to the women's segment has a broad range of products, such as skincare, make-up, hair care, and fragrances. All these different products address various needs and wants, hence sustaining greater sales and positioning it as the biggest segment in the cosmetics industry.

• The hypermarkets/supermarkets segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

The Europe cosmetics market is segmented by distribution channel into specialty stores, hypermarkets/supermarkets, online channels, and others. Among these, the hypermarkets/supermarkets segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The growth is attributed to many popular cosmetic brands having a good presence in supermarkets and hypermarkets. The wide availability makes the customer more confident and tends to buy them frequently. Supermarkets and hypermarkets enjoy the advantage of economies of scale and can provide competitive pricing, offers, and discounts. This reduces the cost of cosmetics and makes them more widely available, leading to increased sales and a higher market share of the segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe cosmetics market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Perfetti Van Melle
• August Storck KG
• Toms International
• Vanparys Confiserie
• HARIBO Holding GmbH & Co. KG
• Nestle SA
• Ricola AG
• Others

Recent Developments:

• In April 2025, Clarins purchased a new estate in France to procure the best raw materials and joined hands with the International Labour Organization to foster disability inclusion, indicative of its social responsibility and sustainability efforts.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Europe cosmetics market based on the below-mentioned segments:

Europe Cosmetics Market, By Category

• Hair Care
• Skin Care
• Makeup
• Others

Europe Cosmetics Market, By Gender

• Men
• Women

Europe Cosmetics Market, By Distribution Channel

• Specialty Stores
• Hypermarkets/Supermarkets
• Online Channels
• Others