Global Digitally Printed Wallpaper Market Insights Forecasts to 2032

• The Global Digitally Printed Wallpaper Market Size was valued at USD 5.6 Billion in 2022.
• The Market Size is Growing at a CAGR of 21.39% from 2022 to 2032
• The Worldwide Digitally Printed Wallpaper Market Size is expected to reach USD 38.9 Billion by 2032
• Asia Pacific is expected to grow the fastest during the forecast period

The Global Digitally Printed Wallpaper Market Size is expected to reach USD 38.9 Billion by 2032, at a CAGR of 21.39% during the forecast period 2022 to 2032.

The wall covering is a fast-growing industry in the field of interior decorating. Wallpaper, murals, and other large-scale décor elements are currently in a flourishing global market. The present development toward increasing personalization of many applications may be seen in how people arrange their living spaces. The switch from conventional to digital printing is one of the primary drivers of this rise. The focus of digital printing switches from massive production ranges of predefined designs with tiny revenue margins to limited editions of customized products with significantly bigger profit margins. Wallcoverings are now very customizable and may be generated on-demand to meet the demands of specific circumstances thanks to digital printing. Digital printing, which is frequently used for painting murals, is defined as one of the various non-impact technologies in which the image or pattern is developed, altered, and finished by electronic systems before being printed by a computerized printer. The primary growth factor for the global market for digitally printed wallpaper is the increasing adoption of these wallpapers in both the commercial and residential sectors. Additionally, it has been discovered that digitally printed wallpapers are easier for cleaning and more durable than conventional wallpapers, which has increased demand and boosted the market for digitally printed wallpaper as a whole.

The major key players in the Global Digitally Printed Wallpaper Marker include The Printed Wallpaper Company, MX Display, 4Walls, A.S. Création Tapeten AG, Great Wall Custom Coverings, Muraspec Group, Flavor Paper, Hollywood Monster, and YO2 Designs. In order to accommodate the increased demand for customized and bespoke digitally printed wallpaper designs, industry leaders are aggressively focusing on new product development and modification. Furthermore, leading players in the digitally printed wallpaper business are growing their presence through strategic purchases, acquisitions, and collaborations in order to enhance their competitive edge and broaden their base of consumers.

Driving Factors

The rising population and developments in construction are propelling the digitally printed wallpaper market forward. Furthermore, rising demand for digitally printed wallpaper is likely to boost growth in the business-to-business and marketing and advertising sectors over the duration of the forecast. In addition, buyers and design professionals are emphasizing aesthetically pleasant residential and commercial settings. These are significant driving forces in the digitally printed wallpaper business. Additionally, the market is likely to be driven by an upward trend in buyer needs toward wall covering and an increase in home improvement projects incorporating wallpapers.

Digitally printed wallpapers boost the decorative appeal of surfaces and are less expensive than interior paint. The desire for better aesthetics has grown, notably in residential development. Traditional wallpapers are starting to fade in household and commercial settings, being mostly supplanted with digitally produced wallpapers. There are several superior in quality wallpaper options available online as well as temporary options that may be simply removed from the wall. The interior decoration industry is predicted to increase in the market, fueling the popularity of digitally printed wallpaper over the projection period. The rising demand for new homes as a result of regional population expansion is also predicted to enhance the market. Consumer demand for digital wallpapers is growing in commercial establishments, including malls, gyms, wellness centers, showrooms, healthcare facilities, and other locations. Many firms have begun adopting personalized wallpapers to construct business interiors on behalf of the brand, owing to recent advancements in digital printing.

Restraining Factors        

Increased availability of alternative and cheaper products, such as paint and coating, could hamper the expansion of the digitally printed wallpaper market. A variety of paint and coating manufacturers are producing environmentally safe, anti-corrosive, waterproof, thermally resistant, and hydrophobic products. In addition, in order to increase performance, manufacturers are always releasing new environmentally friendly items to the market. As a result, the development of new technologies has improved coating performance, limiting consumers' shift from paint and coating materials to digitally printed wallpaper.

Market Segmentation

By Material Insights

The vinyl segment is dominating the market with the largest revenue share over the forecast period.

On the basis of material, the global digitally printed wallpaper market is segmented into the vinyl, nonwoven, fabric, paper, fiberglass, and others. Among these, the vinyl segment is dominating the market with the largest revenue share of 38.6% over the forecast period. The dominance can be traced to the widespread popularity of this product category in commercial as well as residential markets. The ease of use of wallpaper that can be removed and replaced is increasing the market for digitally printed vinyl wallpapers. These are made with an adhesive foundation and a vinyl covering on top. Furthermore, architects and design professionals choose vinyl-based wallpapers because they may be utilized in high-density and low-traffic areas. Vinyl-based wallpapers are readily accessible in a variety of options and colors, with increased reliability driving the market demand.

By Technology Insights

The inkjet segment is witnessing significant CAGR growth over the forecast period.

On the basis of technology, the global digitally printed wallpaper market is segmented into inkjet and electrophotography. Among these, the inkjet segment is witnessing significant CAGR growth over the forecast period. This expansion can be credited to its larger applicability, exceptional durability, increased image quality, and increasingly precise color matching. The inkjet technology for creating digitally printed wallpaper has significantly increased the market's worth. The leading producers are concentrating on giving a tailored experience to customers, which is driving the implementation of the inkjet process even further. The printing device may generate ink drops that create the design using drop-on-demand (DOD) inkjet technology. DOD is the main digital wallpaper printing method, and it is also utilized in major printers.

By Application Insights

The commercial segment accounted for the largest revenue share of more than 58.2% over the forecast period.

On the basis of application, the global digitally printed wallpaper market is segmented into residential, commercial, automotive & transportation, and others. Among these, the commercial segment is dominating the market with the largest revenue share of 58.2% over the forecast period. The ever-growing number of lodgings and dining establishments, as well as the global growth of the travel and tourist industry, have broadened the commercial application market for digitally printed wallpaper. The rise of malls, retail establishments, and workplaces also increases demand for these products. The usage of environmentally friendly materials in wallpaper manufacturing is projected to be recognized as a significant trend in this industry. Several fast-food companies, including KFC and Domino's, use vivid illustrations and eye-catching colors to modernize their storefronts in order to attract customers. In the hotel business, digitally printed wallpapers are often used to create an inviting environment for customers.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America is dominating the market with more than 38.7% market share over the forecast period. The region's increased investments in architectural decor and refurbishment have been mostly contributing to the growth of the North America digitally printed wallpaper market. According to primary research, more than 70% of residents in the United States have completed at least a single home remodeling project since the outbreak began. The growing demand for visually appealing and stimulating wallpapers in applications for both homes and businesses drives the market growth. Many consumers in the context choose wallpapers with vivid patterns and colors, which is increasing demand for digitally printed wallpapers. Furthermore, major companies in the digitally printed wallpaper sector and technological breakthroughs in digital printing add to the region's market expansion.

Asia Pacific, on the contrary, is expected to grow the fastest during the forecast period. The Asia Pacific market for digitally printed wallpaper is driven by rapid growth in urbanization, increasing disposable incomes, and increased consumer demand for visually appealing interior designs. The increasing demand for personalized wallpapers, as well as the evolving pattern of house restorations and interior renovation projects, drive consumer interest in digitally printed wallpapers in the area as a whole. Furthermore, the rising e-commerce and online retail sectors in regional nations such as China, India, and Japan present an outlet for easy availability and accessibility of digitally printed wallpapers to a bigger consumer population, propelling the digitally printed wallpapers market for growth.

The Europe market is expected to register a substantial CAGR growth rate during the forecast period. The general public in Europe is progressively searching for environmentally friendly solutions, and digitally printed wallpapers that employ recyclable materials, dyes, and manufacturing processes are gaining popularity. Demand for digitally printed wallpapers in Europe is being driven by a growing awareness of the detrimental effects of traditional wallpapers, as well as severe legislation and standards supporting ethical procedures. Furthermore, the German digitally printed wallpaper market had the biggest market share, while the digitally printed wallpaper industry in the United Kingdom was the fastest expanding in the European region.

List of Key Market Players

• Inkiostro Bianco PI
• Moonavoor Sisustus
• Graham and Brown Ltd.
• Arte International
• Londonart
• The Printed Wallpaper Company
• MX Display
• 4Walls
• A.S. Création Tapeten AG
• Great Wall Custom Coverings
• Muraspec Group
• Flavor Paper
• Hollywood Monster
• YO2 Designs
• DAISY JAMES

Key Market Developments

• On March 2023, Xeikon and Ahlstrom have cooperated on an innovative peel-away surface for digital printing, in response to the sharp increase in on-demand wallpapers for home décor, fueled by home renovation TV shows. WallStar Digital Peel & Up is intended for use with a Xeikon digital color press. The Peel & Up collection features PVC-free satin and matt media.

• On January 2023, Grandeco Wallfashion Group Belgium NV launched a digitally printed exclusive XL wallpaper for its Mural Young Edition collection. The murals are digitally printed on a printing-press custom-made for the company.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Digitally Printed Wallpaper Market based on the below-mentioned segments:

Digitally Printed Wallpaper Market, Material Analysis

• Vinyl
• Nonwoven
• Fabric
• Paper
• Fiberglass
• Others

Digitally Printed Wallpaper Market, Technology Analysis

• Inkjet
• Electrophotography

Digitally Printed Wallpaper Market, Application Analysis

• Residential
• Commercial
• Automotive & Transportation
• Others

Digitally Printed Wallpaper Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa