Global Digital Video Advertising Market Size Insights Forecasts to 2032

• The Global Digital Video Advertising Market Size was valued at USD 53.6 Billion in 2022.
• The Market Size is Growing at a CAGR of 26.3% from 2022 to 2032
• The Worldwide Digital Video Advertising Market Size is expected to reach USD 553.6 Billion by 2032
• Asia Pacific is expected to Grow the fastest during the forecast period.

The Global Digital Video Advertising Market Size is expected to reach USD 553.6 Billion by 2032, at a CAGR of 26.3% during the forecast period 2022 to 2032.

Digital video advertising, often known as online video advertising, is a technique for promoting a certain good or service in a video format. The film is distributed on a variety of news websites, mobile applications, video games, and social networking sites including Facebook and Instagram. Additionally, digital video advertising includes online display ads that appear before, during, or after a video broadcast on a website or within an application. The market for digital video advertising is expanding as a result of rising digital media usage and expanding e-commerce sector acceptance. Additionally, the expansion of the digital video advertising business is impacted by the rise in internet and smartphone usage around the world. However, the risk of network security breaches and the high expenses of digital video advertising are impeding the market's expansion. On the other hand, throughout the forecast period, it is anticipated that Growing advancements in the digital advertising industry will present lucrative prospects for the Growth of the digital video advertising market.

Driving Factors

The e-commerce sector's Growing use of digital video advertising has been one of the main forces behind the market's significant rise. Growing technological advancements have compelled the online retail industry to invest a sizable sum of money in digital video advertising to Grow corporate productivity and attract and keep more customers. The utilization of digital video advertising serves to offer a positive impact on business marketing and sales, much like specific ads while browsing e-commerce sites. Additionally, major up-and-coming e-commerce businesses like Amazon, Flipchart, and others have been successfully generating considerable sales through online advertising on social networking sites, gaming websites, television, and other platforms, which has helped them market their products more successfully. High-quality digital video content presentation helps increase investments in e-commerce products exhibited on numerous platforms by grabbing customers' attention in brief moments.

Restraining Factors        

However, High costs have been a significant impediment to the Growth of the digital video advertising market. The number of adverts has significantly expanded in recent years due to the expansion of social media and digital content. The price of digital video advertisements keeps going up since it depends so much on the caliber of the content, the volume of visitors needed, and other factors, which slows down demand from small businesses. Furthermore, to reach a bigger audience, large investments are required for digital advertising on some of the most well-known and influential platforms, such as YouTube, Facebook, and others.

Market Segmentation

By Ad Format Insights

The linear video ad segment dominates the market with the largest revenue share over the forecast period.

Based on technology, the global digital video advertising market is segmented into linear video ads and non-linear video ads. Among these, the linear video ad segment is dominating the market with the largest revenue share of 38.6% over the forecast period. Since the widespread use of smartphones, the linear advertising business is becoming more and more well-known. It is more affordable than more traditional advertising strategies, like TV commercials, and because it reaches a wider audience, advertisers are adopting this platform to connect with their target audience. About 70–80% of social networking companies, according to estimates, make money through mobile advertising.

By Device Platform Insights

The mobile segment is witnessing significant CAGR Growth over the forecast period.

Based on the device platform, the global digital video advertising market is segmented into mobile, desktop, gaming consoles, digital billboards, and others. Among these, the mobile segment is witnessing significant CAGR Growth over the forecast period. The high affordability of smartphones and the expanding amount of content sharing on social media platforms, the market for digital video advertising is experiencing significant Growth. Additionally, the majority of people on the planet now spend their time using mobile devices to talk on various social media platforms, watch movies, play games, and use a variety of other programs. The advertising businesses have been investing in offering video commercials in between the applications to attract clients and improve their market reach, hence accelerating its market Growth, due to the rising expansion of audience across such platforms in mobile phones.

By End Users Insights

The e-commerce segment is expected to hold the largest share of the global digital video advertising market during the forecast period.

Based on end users, the global digital video advertising market is classified into retail, e-commerce, IT and telecom, media and entertainment, automotive, financial services, consumer goods & electronics, and others. Among these, the e-commerce segment is expected to hold the largest share of the digital video advertising market during the forecast period. Rising technical developments have led the online retail industry to heavily invest in digital video advertising to draw in more customers, increase sales, and boost productivity. As there are certain commercials when visiting e-commerce sites, the use of digital video advertising helps to have a favorable impact on business marketing and sales. By capturing their attention for brief periods, high-quality digital video presentation of material aids in raising customer investments in the e-commerce products displayed on multiple platforms.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America is dominating the market with more than 38.7% market share over the forecast period. Since Growing pressure from companies and agencies to capitalize on the rising number of digital viewers and snag a larger share of screen time, marketers are being encouraged to use digital video advertising techniques. High-quality digital video presentation of material helps to increase customer investments in the e-commerce products exhibited on many platforms by holding their attention for small periods.

The market in Asia Pacific is anticipated to expand the fastest over the forecast period. The market for digital video advertising is driven by the increasing expenditures made by telecommunications firms in high-speed internet services, which in turn encourages consumer use of smart devices, OTT platforms, social media platforms, etc. Affordable high-speed internet access in the area encourages widespread adoption, which encourages advertisers to use digital media as a platform for video advertising. The increased use of social media in the region provides advertisers with additional avenues for generating cash, which further encourages market expansion prospects.

List of Key Market Players

• SpotX Inc
• Advertise.com
• Levitate Media, LLC
• Viant Technology LLC
• Tremor International Ltd
• WebFX
• Verizon Media
• MultiVisionDigital
• Conversant Solutions, LLC
• Longtail Ad Solutions, Inc
• Legacy Pro Co LLC
• PubMatic, Inc.

Key Market Developments

• September 2023, Magnite, to make carbon emissions data available across Magnite's substantial omnichannel inventory, the largest independent sell-side advertising company in the world announced a global agreement with Scope3. As a result, advertisers will be able to evaluate their carbon emissions and match the success of their campaigns with their sustainability objectives

• On May 2023, SeenThis and PubMatic partnered to deliver better-quality, quicker digital advertising with a lower carbon footprint. The collaboration will improve the digital supply chain's sustainability.

• On April 2023, JW Player announced a strategic partnership with Magnite helping JWP customers By enhancing ad delivery and fill rates with increased transparency and targeted revenue, customers may enhance their revenue.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Digital Video Advertising Market based on the below-mentioned segments:

Digital Video Advertising Market, Ad Format Analysis

• Linear video ad
• Non-linear video ads

Digital Video Advertising Market, Device Platform Analysis

• Mobile, Desktop
• Gaming Consoles
• Digital Bill Boards
• Others

Digital Video Advertising Market, End Users Analysis

• Retail
• E-Commerce
• IT & Telecom
• Media and Entertainment
• Automotive
• Financial Services
• Consumer Goods & Electronics
• Others

Digital Video Advertising Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa