Global Cut Flowers Market Size, Share, and COVID-19 Impact Analysis, By Type (Carnation, Rose, Gerbera, Chrysanthemum, Lilium, and Others), By Application (Home & Commercial), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/Florists, Online Retail), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032

Industry: Consumer Goods


Global Cut Flowers Market Insights Forecasts to 2032

  • The Global Cut Flowers Market Size was valued at USD 35.6 Billion in 2022.
  • The Market is Growing at a CAGR of 4.2% from 2022 to 2032
  • The Worldwide Cut Flowers Market Size is expected to reach USD 53.9 Billion by 2032
  • North America is expected to grow the fastest during the forecast period.


Global Cut Flowers Market

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The Global Cut Flowers Market Size is expected to reach USD 53.9 Billion by 2032, at a CAGR of 4.2% during the forecast period 2022 to 2032. The growing trend of using cut flowers for events, special occasions, ceremonies, parties, and welcoming and greeting is projected to drive the global cut flower market size throughout the period of forecasting.


Market Overview

The global cut flowers market refers to the trade of flowers that have been cut and are typically used for decorative purposes. These flowers may include roses, lilies, chrysanthemums, carnations, and others. The cut flowers market is driven by several factors, including rising demand for ornamental plants, the growing popularity of floral gifting, increasing use of flowers in various events and occasions, and the emergence of new varieties of cut flowers.


The cut flowers market is driven by a variety of factors, including changes in consumer preferences, fluctuations in seasonal demand, and the availability of new flower varieties. The market is highly competitive, with numerous producers and suppliers operating on a global scale. Key players in the market include local growers and florists, as well as large-scale producers in countries such as the Netherlands, Colombia, and Ecuador.


The global cut flowers market is expected to continue to grow in the coming years, driven by factors such as increasing consumer demand for fresh flowers, the rise of e-commerce and online flower delivery services, and the expansion of global trade networks. However, the market may also face challenges such as fluctuating prices, supply chain disruptions, and changing consumer preferences, which could impact the growth and profitability of industry players.


Report Coverage

This research report categorizes the market for the global cut flowers market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the cut flowers market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the cut flowers market.

Global Cut Flowers Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 35.6 Bn
Forecast Period:2022 – 2032
Forecast Period 2022 – 2032 CAGR:4.2%
022 – 2032 Value Projection:USD 53.9 Bn
Historical Data for:2018-2021
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Type, By Application, By Distribution Channel and By Region.
Companies Covered:The Queen’s Flowers, Rosa Flower Limited, Porta Nova, Jardines De Los Andes, Selecta One, Dummen Orange, Florance Flora, Danziger Group, Dos Gringos LLC, Washington Bulb Co., Inc., Soex Flora, Wesselman Flowers, Beekenkamp Group, Maryland Grown Flowers, Turkish Flower Group, Others.
Pitfalls & Challenges:COVID-19 Empact, Challenge, Future, Growth, & Analysis

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Driving Factors

The cut flowers market is influenced by seasonal demand, with certain flower types being in high demand during specific holidays and occasions such as Valentine's Day, Mother's Day, and weddings. Producers and suppliers need to anticipate these seasonal fluctuations and adjust their production accordingly. Consumer preferences for flowers are constantly evolving, with shifts in demand toward new varieties, colors, and designs. The cut flowers market responds to these changes by introducing new flower varieties and incorporating them into floral arrangements. The cut flowers market is constantly evolving with new production techniques and technologies being introduced to increase yields, improve quality, and reduce costs. Innovations such as hydroponics, greenhouse cultivation, and vertical farming are helping to drive growth in the market by making production more efficient and sustainable.


The rise of e-commerce and online delivery services has made it easier for consumers to order flowers from anywhere in the world, which has expanded the global market for cut flowers. Online platforms have also allowed small-scale producers to reach a wider audience, which has increased competition in the market. The growth of urbanization has led to a rise in demand for cut flowers, as consumers in cities look to incorporate natural elements into their living spaces. The urban population has also led to the growth of indoor gardening and hydroponics, which has created new opportunities for cut flower producers. These are the major factors to boost the cut flowers market during the study period.


Restraining Factors

The prices of cut flowers can be highly volatile, with factors such as weather conditions, currency exchange rates, and supply and demand imbalances affecting prices. This can make it difficult for producers and suppliers to plan their production and pricing strategies and can impact their profitability. The cut flowers market relies on complex supply chains that involve multiple intermediaries, such as wholesalers, distributors, and retailers. Supply chain disruptions, such as transportation delays, trade restrictions, and logistical issues, can cause delays and additional costs for producers and suppliers.


The cut flowers market is vulnerable to environmental challenges such as droughts, floods, pests, and diseases, which can impact the quality and availability of flowers. Climate change is also expected to have a significant impact on the cut flowers market, with changes in temperature and rainfall patterns affecting flower production and distribution. The cut flowers market faces competition from artificial flowers, which offer a low-cost, low-maintenance alternative to fresh flowers. The increasing quality and variety of artificial flowers may also impact consumer preferences and purchasing decisions.


Market Segmentation

The Global Cut Flowers Market share is classified into type, application, and distribution channel.

  • The rose segment is expected to hold the largest share of the global cut flowers market during the projected period.

Based on the type, the global cut flowers market is segmented into carnation, rose, gerbera, chrysanthemum, lilium, and others. Among these, the rose segment is expected to hold the largest share of the global cut flowers market during the projected period. Roses are popular cut flowers that are grown and consumed in large quantities across the world. The reason behind the growth is, they are known for their beauty, fragrance, and versatility, and are used in a wide range of floral arrangements for various occasions such as weddings, Valentine's Day, and Mother's Day. Roses are grown in several countries, with the top producers including Ecuador, Colombia, Kenya, Ethiopia, and the Netherlands. These countries have favorable climatic conditions and advanced greenhouse technologies that enable them to produce high-quality roses in large quantities. The production of roses is often highly mechanized, with large-scale commercial growers using modern techniques such as hydroponics, fertigation, and automation to improve yields and quality.


  • The commercial segment of the global cut flowers market is anticipated to hold the largest share over the predicted period.

On the basis of application, the global cut flowers market is segmented into home & commercial. Among these, the commercial segment of the global cut flowers market is anticipated to hold the largest share over the predicted period. The growth can be attributed due to the high demand for cut flowers in the commercial sector, particularly in the wedding and event planning industry, where cut flowers are a staple for decoration and ambiance. The commercial segment of the global cut flowers market includes businesses and organizations that purchase cut flowers for commercial purposes. The commercial segment of the global cut flowers market is a significant contributor to the industry, driven by the demand for floral arrangements for events, weddings, funerals, and the hospitality industry. As the global population continues to grow, the demand for cut flowers is expected to increase, driving growth in the commercial segment of the market.


  • The supermarkets & hypermarkets segment is estimated to hold the largest share of the global cut flowers market during the forecast period.

Based on the distribution channel, the global cut flowers market is segmented into supermarkets & hypermarkets, specialty stores/florists, and online retail. Among these, the supermarkets & hypermarkets segment is estimated to hold the largest share of the global cut flowers market during the forecast period. The reason for the increase in supermarkets and hypermarkets is often offered a wide range of cut flowers at affordable prices, making them accessible to a large customer base. These retail chains offer cut flowers as a part of their floral and gifting sections, and customers can purchase them along with their groceries or household items.


Regional Segment Analysis of the Global Cut Flowers Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


The Europe region is estimated to hold the largest share of the global cut flowers market during the predicted timeframe.


Global Cut Flowers Market

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Europe is expected to hold the largest share of the cut flowers market over the study period. In accordance with the Centre for the Promotion of Imports from Developing Countries, the European Union consumes more than half of the world's flowers each year, and it involves many countries with high per capita utilization of cut flowers. The Netherlands is the world's largest exporter of cut flowers, with a well-developed industry and infrastructure for the cultivation, distribution, and sale of cut flowers. Other major markets in Europe include Germany, France, and the United Kingdom.


North America is anticipated to grow at the fastest CAGR in the global cut flowers market during the predicted period, with the United States being the largest consumer of cut flowers in the region. The market is primarily driven by the growing popularity of cut flowers for personal use, including home decor, gift-giving, and personal enjoyment. The market is also driven by commercial use in the event and wedding planning industry, as well as for floral arrangements in hotels, restaurants, and other businesses.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global cut flowers ingredients along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • The Queen’s Flowers  
  • Rosa Flower Limited  
  • Porta Nova  
  • Jardines De Los Andes  
  • Selecta One  
  • Dummen Orange  
  • Florance Flora
  • Danziger Group  
  • Dos Gringos LLC
  • Washington Bulb Co., Inc.  
  • Soex Flora
  • Wesselman Flowers
  • Beekenkamp Group
  • Maryland Grown Flowers  
  • Turkish Flower Group
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In February 2023, Floriday created 'trade settings,' which make it possible for growers and buyers to easily configure how they want to trade with one another. It makes trading with one another simpler for both growers and buyers.


  • In December 2022, Floriday created the digital infrastructure for the floriculture sector in order to facilitate trade and provide consumers with more options for purchasing flowers and plants online.


  • In January 2022, Moraglia Breeding (Italy) and Selecta One (Germany) have announced a strategic partnership. This will assist the company in obtaining logistical support from Moraglia as well as utilizing its existing genetic improvement to create new carnation varieties.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the Global Cut Flowers Market based on the below-mentioned segments:


Global Cut Flowers Market, By Type

  • Carnation
  • Rose
  • Gerbera
  • Chrysanthemum
  • Lilium
  • Others


Global Cut Flowers Market, By Application

  • Home
  • Commercial


Global Cut Flowers Market, By Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Stores/Florists
  • Online Retail


Global Cut Flowers Market, By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa.


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