Canada Smartphone Market Size Insights Forecasts to 2033

• The Canada Smartphone Market Size was valued at USD 5.864 Billion in 2023
• The Market Size is Growing at a CAGR of 1.10% From 2023 to 2033.
• The Canada Smartphone Market Size is Expected to Reach 6.539 Billion by 2033.

The Canada Smartphone Market Size is Expected to Reach USD 6.539 Billion by 2033, at a CAGR of 1.10% during the Forecast period 2023 to 2033.

Market Overview

A smartphone is a mobile device that allows for advanced access to internet-based services and other digital functions. Platforms such as iOS, Android, and Windows Phone support a wide range of applications created by third-party developers. Government support for telecom infrastructure development, budget-centric product launches, growing 5G technology, Artificial Intelligence (AI) and other technologies, and, most importantly, rising disposable income all contribute to market growth. Apple, Samsung, Google, and Huawei dominate the market, but smaller, niche brands can thrive as well. Apple has a sizable share of the Canadian smartphone market, with the iPhone series particularly popular among Canadians. One of the most notable trends in the Canadian smartphone market is the growing demand for 5G connectivity. As 5G networks expand across the country, consumers seek smartphones that can fully utilize this technology. This has prompted smartphone manufacturers to prioritize 5G compatibility in their most recent releases, intensifying competition. Canadians have a wide range of smartphone preferences, including the allure of the latest iPhone, the versatility of a Samsung Galaxy device, the camera prowess of a Google Pixel, and the affordability of a OnePlus. As technology advances, so will the Canadian smartphone market, ensuring that consumers have access to cutting-edge devices that meet their requirements and expectations. 

Report Coverage

This research report categorizes the market for the Canada smartphone market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada smartphone market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada smartphone market.                 

Driving Factors

The Canadian smartphone market is heavily influenced by technological advancements and ongoing innovation. This market driver is distinguished by the speed with which smartphone manufacturers introduce new features, hardware upgrades, and software enhancements to attract customers. Furthermore, smartphone manufacturers are constantly competing to introduce cutting-edge features such as better camera capabilities, augmented reality (AR) applications, foldable displays, and enhanced security features such as facial recognition and fingerprint scanners. Consumers in Canada are often drawn to smartphones with the most cutting-edge technologies, which drives market demand. Consumer preferences and lifestyle choices significantly influence the Canadian smartphone market. Many consumers look for smartphones with powerful processors and high-quality cameras to meet their social and entertainment needs. These shifting consumer preferences push smartphone manufacturers to create devices that cater to a diverse range of user lifestyles, which drives market growth. Smartphone pricing is critical in the Canadian market, and ecosystem and software integration are becoming increasingly important market drivers.

Restraining Factors

Large organizations suffer greatly as a result of high production volume and supply chain operations, whereas small and medium-sized businesses see little impact. Furthermore, the shortage of semiconductor components is directly affecting the market because these components are critical to overall product usage and innovation strategies. In the event of a component shortage, companies are establishing semiconductor manufacturing facilities, which may alleviate the shortage. Furthermore, fake sensor applications to generate fake face recognition and fingerprints are predicted to hamper the growth of the Canadian smartphone market.

Market Segment

• In 2023, the iOS segment accounted for the largest revenue share over the forecast period.

Based on the operating system, the Canada smartphone market is segmented into Android, iOS, windows, and others. Among these, the iOS segment has the largest revenue share over the forecast period. As 5G networks continue to roll out in Canada, consumers are looking for smartphones that can fully utilize this technology. This has prompted smartphone manufacturers to prioritize 5G compatibility in their most recent releases, intensifying competition. iOS preferences among Canadian consumers are also influenced by carrier agreements and pricing.  Furthermore, Apple phones are experiencing increased demand in Canada. Especially among the young population. iOS is more document-friendly and produces less heat than other operating systems.

• In 2023, the OLED segment is witnessing largest growth over the forecast period.

Based on display technology, the Canada smartphone market is segmented into OLED, AMOLED, LCD, and others. Among these, the OLED segment is witnessing largest growth over the forecast period. One of the primary reasons for OLED's dominant position in the Canadian smartphone market is its ability to provide an exceptional visual experience. OLED displays are known for their bright colors, infinite contrast ratios, and high image quality. The deep blacks and true-to-life colors create a visually immersive experience that appeals to consumers who demand high-quality displays for a variety of activities, including video streaming, gaming, and photography. Furthermore, OLED technology has energy-saving advantages over traditional LCDs. compared to LCDs, which depend on a backlight to illuminate the entire screen, OLED pixels emit light independently. This allows OLED screens to achieve greater power savings when displaying dark or black content, resulting in longer battery life—an essential factor for Canadian consumers who frequently use their smartphones in cold weather conditions.

• In 2023, the online segment is witnessing significant growth over the forecast period.

Based on sales channel, the Canada smartphone market is segmented into supermarkets/hypermarkets, multi-branded stores, exclusive stores, online, and others. Among these, the online segment is witnessing significant growth over the forecast period. One of the primary reasons for the large share of online sales in the Canadian smartphone market is the convenience it provides to customers. Online shopping allows people to browse, compare, and buy smartphones from the comfort of their own homes or while on the go with their mobile devices. This convenience is especially appealing in a country like Canada, where harsh weather can make in-person shopping less appealing during certain seasons. Consumers can browse a wide range of smartphone models, read reviews, and make informed purchasing decisions without ever leaving their homes, all with a few clicks. Furthermore, the availability of user-generated reviews and ratings online enables consumers to make better decisions. They can learn about real-world experiences with specific smartphone models, which will help them choose the best device for their needs. This access to information promotes trust and confidence in online purchases, accelerating the growth of this sales channel.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada smartphone market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Samsung Electronics Co., Ltd.
• Apple Inc.
• Xiaomi Corporation
• OPPO Mobile Telecommunications Corporation Ltd.
• Vivo Communication Technology Co., Ltd.
• Google LLC
• Motorola Mobility LLC
• OnePlus Technology (Shenzhen) Co., Ltd.
• TCL Technology Group Corporation
• HMD Global Oy
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

In July 2023, Samsung announced that the next Galaxy S phone designed specifically for 'fans' may launch earlier than its predecessor. This announcement created a lot of buzz and excitement among Samsung's loyal customers and the broader smartphone market. Samsung has a long-standing tradition of releasing flagship smartphones under the Galaxy S series, typically launching them at regular intervals. However, the prospect of an earlier release suggests that the company is not only committed to meeting the demands of its devoted fanbase but also to remaining competitive in the rapidly changing smartphone industry.

Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the Canada smartphone market based on the below-mentioned segments:

Canada Smartphone Market, By Operating System

• Android
• iOS
• Windows
• Others

Canada Smartphone Market, By Display Technology

• OLED
• AMOLED
• LCD
• Others

Canada Smartphone Market, By Sale Channel

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Exclusive Stores
• Online
• Others