Australia POU Water Purifier Market Size, Share, and COVID-19 Impact Analysis, By Type (Countertop Filters, Under the Counter Filters, and Other), By Technology (UV, RO, UV and RO, and Other), and Australia POU Water Purifier Market Insights, Industry Trend, Forecasts to 2033.

Australia POU Water Purifier Market Insights Forecasts to 2033

• The Australia POU Water Purifier Market is Growing at a CAGR of 4.22% from 2023 to 2033
• The Australia POU Water Purifier Market Size is Expected to Reach a Significant Share by 2033

The Australia POU Water Purifier Market Size is anticipated to reach a significant share by 2033, Growing at a CAGR of 4.22% from 2023 to 2033.

Market Overview

Australia POU water purifier market refers to the sector that provides water filtration systems designed to purify drinking water at the point where it is consumed, typically at faucets or individual taps. These systems use various filtration methods such as reverse osmosis, UV purification, activated carbon, and multi-stage filtration to ensure water quality by removing contaminants like bacteria, chlorine, heavy metals, and sediments. With concerns over water contamination and the popularity of eco-friendly alternatives to bottled water, the demand for POU water purifiers is growing. Additionally, innovations in filtration technology, such as smart purifiers with app connectivity and energy-efficient designs, offer avenues for market expansion. The government’s initiatives in promoting water quality and safety also play a significant role in enhancing the demand for these systems, presenting long-term growth opportunities for industry players.

Report Coverage

This research report categorizes the market for the Australia POU water purifier market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia POU water purifier market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia POU water purifier market.

Driving Factors

Technological advancements, such as the development of smarter and more energy-efficient filtration systems, have made POU water purifiers more appealing by offering greater convenience, effectiveness, and cost-efficiency. Furthermore, urbanization and the growing demand for water purification in both residential and commercial sectors are expanding market opportunities. The Australian government’s focus on water safety and quality, along with rising concerns about climate change impacting water availability, are additional factors that further boost the adoption of POU systems across the country.

Restraining Factors

Maintenance and replacement costs of filters can be a concern for users, particularly in rural or remote areas where access to replacement parts and servicing may be limited.

Market Segmentation

The Australia POU water purifier market share is classified into type and technology.

• The countertop filters segment accounted for the major revenue share in 2023 and is expected to grow at a substantial CAGR during the forecast period.

The Australia POU water purifier market is segmented by type into countertop filters, under the counter filters, and other. Among these, the countertop filters segment accounted for the major revenue share in 2023 and is expected to grow at a substantial CAGR during the forecast period. The growth is driven due to their easy installation, affordability, and portability, making them ideal for households and small businesses seeking a quick, effective solution for water purification. These systems are generally more user-friendly, requiring minimal modifications to existing plumbing, which further boosts their appeal in the Australian market.

• The RO segment accounted for a significant market share in 2023 and is expected to grow at a remarkable CAGR during the forecast period.

The Australia POU water purifier market is segmented by technology into UV, RO, UV and RO, and other. Among these, the RO segment accounted for a significant market share in 2023 and is expected to grow at a remarkable CAGR during the forecast period. The segment growth is fueled because reverse osmosis technology is widely favored due to its ability to effectively remove a broad range of contaminants, including dissolved solids, heavy metals, chlorine, and harmful microorganisms, ensuring high-quality purified water.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia POU water purifier market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Crystaline Water Master Co., Ltd.
• A.O. Smith Corporation
• Kent RO Systems Ltd.
• Amway Corp.
• Ace Hygiene Products Pvt. Ltd.
• Panasonic Corporation
• Hindustan Unilever Limited
• Culligan International
• Koninklijke Philips N.V.
• BWT Holding GmbH
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In November 2023, LiqTech International, Inc. expanded its collaboration with Waterco by signing an exclusive distribution agreement covering Australia, New Zealand, Papua New Guinea, and the Pacific Islands.

Market Segment

This study forecasts revenue at Australia, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Australia POU water purifier market based on the below-mentioned segments:

Australia POU Water Purifier Market, By Type

• Countertop Filters
• Under the Counter Filters
• Other

Australia POU Water Purifier Market, By Technology

• UV
• RO
• UV and RO
• Other