Asia Pacific Wet Wipes Market Size, Share, and COVID-19 Impact Analysis, By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wipes, and Others), By Material (Non-Woven and Woven), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-Commerce, and Others), and Asia Pacific Wet Wipes Market Insights, Industry Trend, Forecasts to 2035

Asia Pacific Wet Wipes Market Insights Forecasts to 2035

• The Asia Pacific Wet Wipes Market Size was estimated at USD 10,189.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.92% from 2025 to 2035
• The Asia Pacific Wet Wipes Market Size is Expected to Reach USD 17,280.5 Million by 2035

The Asia Pacific Wet Wipes Market Size is anticipated to Reach USD 17,280.5 Million by 2035, Growing at a CAGR of 4.92% from 2025 to 2035. The increased use of wet wipes for hygiene maintenance, driven by shifts in the urban lifestyle, is fueling the wet wipes market in the Asia Pacific region.

Market Overview

The Asia Pacific Wet Wipes Market Size is the market encompassing the production, distribution, and sale of wet wipes, which are pre-moistened pieces of fabric used for cleaning or hygiene purposes. Wet wipes, also known as wet towels, disinfecting wipes, or moist towelletes, are used for cleaning purposes, like personal hygiene and household cleaning. An upsurging preference towards easy-to-use and disposable cleaning products encourages businesses to produce organic, alcohol-free, and eco-friendly wet wipes for health-conscious and environmentally conscious consumers. Further, there is an increasing use of medical-grade disinfecting wipes across the healthcare and hospitality sectors to support infection control in hospitals, clinics, and hotels. Manufacturers increasing focus on producing high-quality, sustainable solutions, prioritizing both peoples well-being and the planet, is bolstering the growth opportunity in the wet wipes market.

Report Coverage

This research report categorizes the market for the Asia Pacific wet wipes market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Asia Pacific wet wipes market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Asia Pacific wet wipes market.

Driving Factors

The widespread use of wet wipes, from personal hygiene to household chores and even skincare, is driving the market expansion. Wet wipes provide a convenient alternative to traditional methods like utilizing water and soap, which drives their adoption among consumers in the urban region. The introduction of fragranced wet wipes and eco-friendly or biodegradable wet wipes by businesses is propelling the market growth. Further, the selling of wet wipes online through e-commerce platforms is anticipated to propel the market growth.

Restraining Factors

The environmental concerns regarding the use of non-biodegradable wet wipes and their waste management, which leads to the imposition of strict regulations, are challenging the market. Further, the lack of hygiene awareness is responsible for limiting the product sales, which is restricting market growth.

Market Segmentation

The Asia Pacific wet wipes market share is classified into product, material, and distribution channel.

• The household/disinfectant/cleaning wipes segment held the dominant market revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Asia Pacific wet wipes market is segmented by product into household/disinfectant/cleaning wipes, baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wipes, and others. Among these, the household/disinfectant/cleaning wipes segment held the dominant market revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Wet wipes are preferably used for household applications as an essential, quick, and efficient cleaning solution, especially in busy lifestyles. They are a sanitary alternative to disinfectant sprays and traditional floor cleaners.

• The non-woven segment held the largest market revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Asia Pacific wet wipes market is segmented by material into non-woven and woven. Among these, the non-woven segment held the largest market revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Non-woven wet wipes are disposable cloths made from synthetic fibers, and do not have thread-based structure. Introduction of baby wipes produced from soft, skin-friendly, and breathable nonwoven spulance fabric is driving the wet wipes market in the non-woven segment.

• The supermarkets & hypermarkets segment dominated the wet wipes market in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Asia Pacific wet wipes market is segmented by distribution channel into supermarkets & hypermarkets, convenience stores, pharmacy, e-commerce, and others. Among these, the supermarkets & hypermarkets segment dominated the wet wipes market in 2024 and is expected to grow at a significant CAGR during the forecast period. The availability of extensive product variety, convenience, and consumer preference for in-store shopping are responsible for driving the wet wipes market in the supermarkets & hypermarkets segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Asia Pacific wet wipes market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Piramal Pharma Limited
• Procter & Gamble Company
• 3M Company
• Albaad
• Asahi Kasei Corporation
• Hanul Co., Ltd.
• Hala Comfort
• Others

Recent Developments:

• In December 2022, the Asian Development Bank (ADB) signed a €20 million (around $ 21 million) loan with Hayat Kimya Vietnam Company Limited (Hayat Kimya) to support the ongoing construction of a manufacturing facility for baby diapers, wet wipes, and womens hygiene pads in Viet Nam.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Asia Pacific, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Asia Pacific Wet Wipes Market based on the below-mentioned segments:

Asia Pacific Wet Wipes Market, By Product

• Household/Disinfectant/Cleaning Wipes
• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Intimate Wipes
• Flushable Wipes
• Others

Asia Pacific Wet Wipes Market, By Material

• Non-Woven
• Woven

Asia Pacific Wet Wipes Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacy
• E-Commerce
• Others