Global Adaptive Learning Market Size, Share & Trends, COVID-19 Impact Analysis Report, By Component (Solutions and Services), By Deployment Mode (Cloud and On-premise), By Application (Ed-Tech Companies, and Educational Institute), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2021 – 2030

Industry: Information & Technology



The Global Adaptive Learning Market Size was valued at USD 2.51 Billion in 2021 and the market is projected to grow USD 8.63 Billion in 2030, at a CAGR of 22.6%. Government efforts for adaptive learning solutions and the demand for cutting-edge and innovative e-Learning software & solutions are key drivers of the market's expansion. Innovative technologies like virtual reality (VR), artificial intelligence (AI), augmented reality (AR), and others are used in adaptive learning tools to enhance the software's capabilities and make it simpler for students to grasp, hence piquing their interest in learning. This will support the market's growth. The sector has benefited from the Covid-19 pandemic's forced closure of schools and other learning institutions since it has generated demand for more innovative educational models, especially adaptive learning solutions.

 Adaptive Learning Market

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Global travel bans, a state of lockdown, and a halt in various companies supply chains have all been caused by COVID-19's effects on numerous industries. Due to the unpredictability of the positioning of technical gadgets, the ICT sector has also been severely impacted by the ongoing exceptional event. Through the provision of remote social-emotional learning solutions and services, technology organizations and companies have stepped forward to assist educators in providing resources for SEL and wellbeing to students, teachers, and families during the pandemic. Students, schools, and Ed-Tech platforms are all losing out on learning as a result of the COVID-19 pandemic, which has forced the closure of many schools. The need for an adaptive learning management system has grown as a result. Additionally, prominent competitors are developing learning software with improved capabilities in response to the increased investments in adaptive learning, which is projected to boost demand for these products.


Emphasis on E-learning Boost Market Growth

An online education system called adaptive learning uses cutting-edge technology tools to monitor student performance in real-time and then alters teaching strategies based on the information gathered. Based on how students respond to the software's questions, various algorithms in adaptive learning software can be used to analyze each student's unique needs and abilities. A web-based platform is used for adaptive learning. The web-based software platform provides class-related information and directs students' learning. Algorithms are used to analyze student performance, and the results of these analyses are used to guide students' behavior.  Due to important advantages over traditional learning methods, such as personalized learning, student engagement, better learning, and exposure to various educational programs, adaptive learning is increasing popularity and promoting growth in the worldwide adaptive learning market. Students can enjoy educational opportunities through adaptive learning through e-books, audio or video lessons, learning through mobile applications with instructional content, quizzes, assessments, etc.

Global Adaptive Learning Market Report Coverage

Report CoverageDetails
Base Year:2021
Market Size in 2021:USD 2.51 Billion
Forecast Period:2021-2030
Forecast Period 2021-2030 CAGR:22.6%
2030 Value Projection:USD 8.63 Billion
Historical Data for:2017-2020
No. of Pages:180
Tables, Charts & Figures:108
Segments covered:By Component, By Deployment Mode, By Application, By Region, COVID-19 Impact Analysis
Companies Covered:McGraw Hill., Pearson, Curriculum Associates, LLC., John Wiley & Sons, Inc., Istation, Area9 Lyceum, ACT, Inc, CogBooksTM, VitalSource Technologies LLC, DREAMBOX LEARNING, INC, Impelsys Private Limited., Others
Growth Drivers:1) Emphasis on E-learning Boost Market Growth. 2) Increasing Uses of Blended Learning Technology Drive Market Growth
Pitfalls & Challenges:Lack of infrastructure in the majority of developing nations prevents the development of their educational systems

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Increasing Uses of Blended Learning Technology Drive Market Growth    

Compared to traditional learning methods, adaptive education is frequently more dynamic and engaging. It uses gaming as a strategy to make learning fun for users. In the traditional classroom, where there is little engagement and creativity involved in day-to-day activities, elementary pupils in particular frequently do not respond well. It has been demonstrated that using goal-oriented computer modules and challenge-based games increases student engagement and enables them to use the same technology they could use outside of school for learning. Teachers have the option to think about utilizing unconventional, alternative teaching techniques in the classroom thanks to adaptive learning.  


Lack of Adequate Infrastructure Hamper Market Growth 

Lack of infrastructure in the majority of developing nations prevents the development of their educational systems. Space, clean drinking water, connectivity (electricity, road, and internet), and sanitation make up the bare minimum of educational infrastructure. Additionally, they continue to rely on outdated telecom infrastructure, which is unable to provide low latency and high-capacity connectivity. Additionally, many nations' budgets for academic courses are constrained. Due to the bad economy, the government does not have the funding to provide new programs for students.  


The Global Adaptive Learning Market is segmented by Component, Deployment Mode, Application, and Region. Based on the Component, the market is categorized into Solutions and Services. Based on Deployment Mode, the market is categorized into Cloud and On-premise. Based on Application, the market is categorized into Ed-Tech Companies, and Educational Institutes. Based on the Region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.           


Based on the Region, the Global Adaptive Learning Market is categorized into North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa.

The North America region is dominate the market share of the global adaptive learning market due to the emerging technology and the presence of economically and technologically developed nations like the US and Canada are also responsible for this expansion. The highest market share was held by the US, followed by Canada and Mexico.  The majority of social and emotional learning software is used in the United States. Several organizations in the nation worked with schools to offer adaptive learning programs to students during the COVID-19 pandemic.

Adaptive Learning Market

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Europe is the second-largest market for adaptive learning market due to the major company's expansion strategy and the expanding number of businesses. The development of artificial intelligence in K–12 education, the invention of virtual and augmented reality technology, and untapped potential in developing nations, which provide promising growth possibilities, are all factors contributing to market growth.

The Asia Pacific region is expected to witness the highest CAGR during the forecast period of the adaptive learning market due to the region's adoption of adoptive Learning solutions being fueled by government measures to advance the digital infrastructure. The region also has the highest percentage of students, and as technology advances, there is an increase in demand for distance learning and e-Learning. This forces the industry to adapt to the diverse educational needs of the APAC region's many nations, including Japan, China, and India.


  • McGraw Hill.
  • Pearson
  • Curriculum Associates, LLC.
  • John Wiley & Sons, Inc.
  • Istation
  • Area9 Lyceum
  • ACT, Inc
  • CogBooksTM
  • VitalSource Technologies LLC
  • Impelsys Private Limited.
  • Others


  • February 2020- A contract was inked by McGraw-Hill and Proctorio, a company that offers a learning integrity platform. For exams on its McGraw-Hill Connect Digital Learning Platform, McGraw-Hill will make use of Proctorio's remote proctoring and browser lockout features. These services will begin in the fall of 2020 and will first be for college courses.
  • January 2020- Smart Sparrow, a provider of adaptive learning platforms, was purchased by Pearson. For about $25 million, Pearson purchased Smart Sparrow to improve its position in the market for adaptive learning. Additionally, the expansion of Pearson's Global Learning Program will be accelerated by this acquisition (GLP).


The scope of the report includes a detailed study of regional markets for Global Adaptive Learning Market. The Global Adaptive Learning Market is segmented by Component, Deployment Mode, Application, and Region. It reveals the market situation and future forecast. The study also covers the significant data presented with the help of graphs and tables. The report covers information regarding the competitive outlook including the market share and company profiles of the key participants operating in the Global Adaptive Learning Market.  

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