Global Sports Betting Market Size To Exceed USD 283.70 Billion By 2035 | CAGR of 10.91 %

Category: Information & Technology

RELEASE DATE Sep 2025
REPORT ID SI15462

Global Sports Betting Market Size To Exceed USD 283.70 Billion By 2035

According to a research report published by Spherical Insights & Consulting, The Global Sports Betting Market Size is Expected to grow from USD 90.80 Billion in 2024 to USD 283.70 Billion by 2035, at a CAGR of 10.91 % during the forecast period 2025-2035.

Sports Betting Market

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Browse key industry insights spread across 240 pages with 120 Market data tables and figures & charts from the report on the "Global Sports Betting Market Size, Share, and COVID-19 Impact Analysis, By Sport Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), By Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035. "  Get Detailed Report Description Here:  https://www.sphericalinsights.com/reports/sports-betting-market

 

The sports betting market is the organized activity of individuals or organizations wagering on the outcomes of various athletic events. This industry includes traditional bookmakers, websites, and smartphone apps that let users wager on sports, including football, basketball, horse racing, and more. The regulatory framework in which it operates is established by governments and agencies to ensure responsible gambling, transparency, and fairness. The high degree of technology integration in the industry makes it possible for real-time betting, data analytics, and personalized user experiences. Sports betting is becoming more widely available and accessible due to rising smartphone usage, which is propelling market growth. A number of factors are driving the growth of the sports betting market, including the increase in sports leagues and events, the development of digital infrastructure, and the use of connected devices.  A shift toward more data-driven, personalized, and interactive betting environments is also shown by the increasing use of artificial intelligence (AI) and machine learning for automated odds adjustments, risk assessment, and tailored recommendations. However, intense market rivalry, fraud dangers, legal ambiguities, gambling addiction issues, strict restrictions, and cyber threats are some of the restraining factors in sports betting market.  

 

The football segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on the sport type, the sports betting market is divided into football, basketball, baseball, horse racing, cricket, hockey, and others. Among these, the football segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Football is one of the most bet on sports both online and off due to its well-planned schedule, huge media coverage, and easy accessibility.  

 

The live/in-play betting segment accounted for the largest share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.  

Based on the betting type, the sports betting market is divided into fixed odds wagering, exchange betting, live/in-play betting, eSports betting, and others. Among these, the live/in-play betting segment accounted for the largest share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The live/in-play betting is very alluring to those looking for continuous engagement and more flexibility across a range of sporting events because it incorporates live statistics, match streaming, and real-time odds updates, all of which improve the user experience.

 

Europe is expected to hold the majority share of the global sports betting market during the forecast period.

 

Sports Betting Market

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Europe is expected to hold the majority share of the global sports betting market during the forecast period. Operator tactics in the region are being impacted by regulatory changes, such as limitations on advertising and programs promoting responsible gaming. The growing need for features like bet builders, cash-out choices, and real-time statistics reflects the desire of bettors for flexible and engaging experiences in regulated settings.

 

North America is anticipated to grow at the fastest pace in the global sports betting market during the forecast period. The single-event sports betting was made legal in Canada, and the industry there is likewise growing. To stand out in a competitive market, operators are investing in data analysis, technology, and customer experience. In the region, adherence to responsible gambling guidelines remains a top priority.

 

Major vendors in the global sports betting market are IGT, Bet365, Entain plc, Betsson AB, Sportech Plc, William Hill Plc, 888 Holdings Plc, Kindred Group Plc, Viscus Infotech Ltd., Flutter Entertainment Plc, Endeavor Group Holdings Inc., Churchill Downs Incorporated, and Others.   

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Key Market Development 

  • In September 2024, Flutter Entertainment announced that it had acquired a 56% share in the NSX Group, the company that runs Betnacional in Brazil. The strategic move aims to increase Flutter's presence in Brazil, where sports betting is about to become fully regulated by the beginning of 2025. In order to gain market share, Flutter will use the same growth approach it used in the U.S. to integrate Betnacional into its existing Betfair Brazil brand and make significant investments.  

 

Market Segment  

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the sports betting market based on the below-mentioned segments:

 

Global Sports Betting Market, By Sport Type

  • Football
  • Basketball
  • Baseball
  • Horse Racing
  • Cricket
  • Hockey
  • Others

 

 Global Sports Betting Market, By Betting Type   

  • Fixed Odds Wagering
  • Exchange Betting
  • Live/In-Play Betting
  • eSports Betting
  • Others

 

 Global Sports Betting Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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