Global Personal Care Wipes Market Size to Exceed USD 25.95 Billion by 2035 | CAGR 6.20%

Category: Consumer Goods

RELEASE DATE May 2025
REPORT ID SI10792

Global Personal Care Wipes Market Size to Exceed USD 25.95 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Global Personal Care Wipes Market Size is Expected to Grow from USD 13.39 Billion in 2024 to USD 25.95 Billion by 2035, at a CAGR of 6.20% during the Forecast Period 2025-2035.

Global Personal Care Wipes Market

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Browse key industry insights spread across 245 pages with 120 Market data tables and figures & charts from the report on the " Global Personal Care Wipes Market Size, Share, and COVID-19 Impact Analysis, By Product (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies & Drugstores, E-commerce, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035." Get Detailed Report Description Here: https://www.sphericalinsights.com/reports/personal-care-wipes-market

 

The Personal Care Wipes Market Size is the industry encompassing the production and sale of disposable cloths for personal hygiene, cleansing, and sanitation. Personal care wipes are personal care products, comprising of make-up remover wipes, basic skincare wipes, disinfecting surfaces, and nail polish remover wipes. Some of the major characteristics of personal care wipes include convenience, hygiene, easy disposability, and consumer-centric aesthetics. The expansion of product offerings, emphasizing wipes such as flushable wipes, intimate wipes, and scented wipes, along with the increased adoption of sustainable materials, is escalating the market growth opportunities. The growing awareness of hygiene and health of infants is driving the demand for convenient and effective wipes for infants, resulting in propelling the personal care wipes market. On the contrary, the growing preference for waterless cleaners as well as the non-biodegradability of personal care wipes are responsible for restraining the market. 

 

The baby wipes segment dominated the market with a major market share in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product, the personal care wipes market is divided into baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes, and others. Among these, the baby wipes segment dominated the market with a major market share in 2024 and is projected to grow at a substantial CAGR during the forecast period. An increasing significance of hygiene and health of infants especially among millennial parents is propelling the personal care wipes market in the baby wipes segment.

 

The supermarkets & hypermarkets segment accounted for the maximum revenue share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the distribution channel, the personal care wipes market is divided into supermarkets & hypermarkets, pharmacies & drugstores, e-commerce, and others. Among these, the supermarkets & hypermarkets segment accounted for the maximum revenue share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The wide range of product availability and convenient bulk purchasing options offered by supermarkets & hypermarket stores are responsible for driving the market expansion.

 

North America is expected to hold the majority share of the global personal care wipes market during the forecast period.

Global Personal Care Wipes Market

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North America is expected to hold the majority share of the global personal care wipes market during the forecast period. The trend towards healthier lifestyles and sanitation awareness significantly contributes to promoting the market growth. Further, the rising need for wipes for hygiene and household work significantly contributes to driving the market demand.

 

Asia Pacific is anticipated to grow at the fastest pace in the global personal care wipes market during the forecast period. The region’s growing concern regarding air pollution significantly contributes to propelling the market demand for personal care wipes. The growing purchasing power along with the rising population in the developing economies, is promoting the market growth.

 

Europe is anticipated to hold a substantial market share of the personal care wipes market during the projected timeframe. The concerns regarding personal hygiene and the influence of social media are contributing to drive the personal care wipes market. Further, modernization of healthcare procedures along with the increasing number of working women are responsible for propelling the market.

 

Major vendors in the global personal care wipes market are Edana, Diamond Wipes International Inc., Medline Industries, The Honest Company, Inc., Procter and Gamble Co., Edgewell Personal Care Co., Johnson & Johnson Services, Inc, Pluswipes, Rockline Industries, KCWW, and Others.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Key Market Development 

  • In March 2023, Intimate care brand Luna Daily announced the brand’s US debut via a partnership with Sephora. To support the new market entry and expansion into brick-and-mortar retail, Luna Daily also announced the closing of a $3.7 million investment from UK firms Redrice, Joyance, and Velocity Juice, as well as angel investors.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the personal care wipes market based on the below-mentioned segments:

 

Global Personal Care Wipes Market, By Product

  • Baby Wipes
  • Facial & Cosmetic Wipes
  • Hand & Body Wipes
  • Flushable Wipes
  • Others

 

Global Personal Care Wipes Market, By Distribution Channel

  • Supermarkets & Hypermarkets
  • Pharmacies & Drugstores
  • E-commerce
  • Others

 

 Global Personal Care Wipes Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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