World’s Top 60 Personal Care Wipes Companies 2025: Industry Intelligence Report by Spherical Insights (2024–2035)

Description

According to a research report published by Spherical Insights & Consulting, The Global Personal Care Wipes Market Size is projected to Grow from USD 13.39 Billion in 2024 to USD 25.95 Billion by 2035, at a CAGR of 6.20% during the forecast period 2025–2035.  Convenience, cleanliness, ease of disposal, and consumer-focused design are some of the key features of these goods that are driving the expansion of the sector. The quick urbanisation, the rise in disposable income among female consumers, the increase in the number of infants, and consumer awareness of hygiene.

 

 

Introduction

The personal care wipes market includes disposable, pre-moistened wipes used for hygiene, cleansing, and skincare purposes, offering convenience and portability across various applications like baby care, facial cleansing, and adult hygiene. The market for personal care wipes is expanding quickly as a result of growing awareness of hygiene issues and their practicality as substitutes for paper towels, cloth towels, and liquid washes. Demand was further increased by the COVID-19 epidemic, underscoring the significance of hygiene. Growing customer demand for eco-friendly, organic wipes is spurring innovation, with businesses like as Walgreens Boots Alliance, Inc. declaring in April 2022 that by the end of 2022, wood fibre or plant-based wipes would replace wipes that contained plastic. These wipes appeal to clients who are concerned about sustainability because they are portable and frequently made of natural components. Improvements in lifestyle, increased usage of skincare, cosmetics, and hygiene products, and growing disposable incomes all contribute to growth. Acceptance is further increased by marketing initiatives and product branding. Because they are convenient and effective, wipes are frequently used for post-workout washing, baby care, and patient care. Growth may be constrained, though, by greater expenses in comparison to clothing and possible chemical allergies. Manufacturers are responding to consumer demand for safer products by launching natural and organic wipe solutions, including Unicharm's Mamy Poko Premium Baby Wipes.

 

Navigate Future Markets with Confidence: Insights from Spherical Insights LLP

The insights presented in this blog are derived from comprehensive market research conducted by Spherical Insights LLP, a trusted advisory partner to leading global enterprises. Backed by in-depth data analysis, expert forecasting, and industry-specific intelligence, our reports empower decision-makers to identify strategic growth opportunities in fast-evolving sectors. Clients seeking detailed market segmentation, competitive landscapes, regional outlooks, and future investment trends will find immense value in the full report. By leveraging our research, businesses can make informed decisions, gain a competitive edge, and stay ahead in the transition toward sustainable and profitable solutions.

 

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Personal Care Wipes Market Size & Statistics

• The Market Size for Personal Care Wipes Was Estimated to be worth USD 13.39 Billion in 2024.
• The Market Size is Going to Expand at a CAGR of 6.20% between 2025 and 2035.
• The Global Personal Care Wipes Market Size is anticipated to reach USD 25.95 Billion by 2035.
• North America is expected to generate the highest demand during the forecast period in the Personal Care Wipes Market
• Asia Pacific is expected to grow the fastest during the forecast period in the Personal Care Wipes Market.

 

Regional growth and demand

Asia Pacific is expected to grow the fastest during the forecast period in the personal care wipes market. The market for personal care wipes is being boosted by the growing population in emerging nations as well as increased purchasing power. Additionally, the region's growing air pollution concerns are fuelling the market's expansion. The growing population, primarily in developing economies, and their expanding spending power are responsible for the region's growth. Furthermore, the region's large newborn population will contribute to future growth likewise. Another important element propelling the region's growth is the accessibility of a large variety of goods at affordable costs.

 

North America is expected to generate the highest demand during the forecast period in the personal care wipes market. North America region, as a result of consumers' growing health concerns and need for hygiene products. Furthermore, a wide variety of products are available in the area, which is boosting its expansion. The market demand is being driven by rising health consciousness and a growing need for wipes for home chores and hygiene. Furthermore, the market expansion for personal care wipes is greatly aided by the growing trend towards better lives and increased awareness of sanitation.

 

Top 10 trends in the Personal Care Wipes Market

1. Sustainability and Eco-Friendly Products
2. Multi-Functional and Skin-Care Infused Wipes
3. AI-Driven Personalization
4. Clean Label and Hypoallergenic Formulations
5. Smart Packaging Innovations
6. Expansion in Men's Grooming Segment
7. Growth in Emerging Markets
8. Regulatory Pressures and Compliance
9. Private Label Growth
10. Integration of Wellness Trends

 

1. Sustainability and Eco-Friendly Products

Manufacturers are being forced to innovate with compostable textiles, recyclable packaging, and organic formulations that appeal to eco-conscious consumers as a result of consumers' growing demand for wipes manufactured from natural substances and biodegradable materials to lessen their impact on the environment.

 

2. Multi-Functional and Skin-Care Infused Wipes

Wipes are now designed to offer added benefits such as moisturizing, anti-aging, or antibacterial properties, combining cleansing with skincare to provide convenience and enhanced user experience, especially for sensitive or ageing skin.

 

3. AI-Driven Personalization

Artificial intelligence helps brands tailor wipe products to individual skin types and preferences, using data analytics to create personalized skincare wipes, boosting customer satisfaction and loyalty through customized solutions.

 

4. Clean Label and Hypoallergenic Formulations

Customers are pushing manufacturers to create clean, gentle, dermatologist-tested wipes that are appropriate for sensitive skin because they want transparency and safety and prefer wipes devoid of harsh chemicals, allergies, and artificial perfumes.

 

5. Smart Packaging Innovations

Innovative packaging like resealable packs, antimicrobial surfaces, and smart dispensers improves hygiene, convenience, and product freshness, enhancing user experience and encouraging repeat purchases.

 

Empower your strategic planning:

Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the personal care wipes market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report. 

 

Top 10 Companies Leading the Personal Care Wipes Market

1. Edana
2. Diamond Wipes International Inc.
3. Medline Industries
4. The Honest Company, Inc.
5. Procter and Gamble Co.
6. Edgewell Personal Care Co.
7. Johnson & Johnson Services, Inc
8. Pluswipes
9. Rockline Industries
10. KCWW
11. Others

 

1. Edana

Headquarters: Brussels, Belgium

Edana is a prominent international organisation that represents nonwovens and associated areas such as healthcare, personal care, and hygiene. Edana was established in 1971 and uses market research, industry standards, and education to advance innovation, sustainability, and safety. In order to improve product development and handle regulatory issues, the organisation promotes cooperation and knowledge exchange among manufacturers, suppliers, and converters. Edana is dedicated to promoting environmentally conscious, high-quality goods that satisfy changing global customer demands by advancing sustainable practices in the nonwoven materials industry.

 

2. Diamond Wipes International Inc.

Headquarters: Chino, California, USA

The United States is Diamond Wipes International, Inc. The company was founded in 1994 and offers a broad range of products, such as makeup removers, baby care wipes, feminine hygiene products, and face washing wipes, to both private label and branded markets. Diamond Wipes, which has EPA-registered and FDA-licensed facilities in Ohio and California, places a strong emphasis on sustainability, innovation, and legal compliance. The business is FSC® certified and provides environmentally friendly, biodegradable products to satisfy the rising demand for sustainable personal care and clean beauty. Its adaptable production and unique formulations provide effective, high-quality solutions to merchants and international brands.

 

3. Medline Industries

Headquarters: Northfield, Illinois, USA

A world leader in the production and marketing of pharmaceuticals and personal hygiene items is Medline Industries, LP. The company was founded in 1966 and provides more than 350,000 health and hygiene goods to the retail, long-term care, clinic, and hospital sectors. In order to enhance treatment outcomes, Medline provides its clients with cutting-edge product solutions and clinical knowledge. With about 38,000 employees and operations in more than 100 countries, Medline places a high priority on quality, sustainability, and efficiency. Wipes, incontinence products, and skincare products for both consumer and medical markets are among its expanding personal care offerings.

 

4. The Honest Company, Inc.

Headquarters: Los Angeles, California, USA

The Honest Company, Inc., founded in 2012 by actress Jessica Alba, is a purpose-driven consumer goods company focused on clean, sustainable personal care, baby, and household products. Known for its commitment to ingredient transparency, the company avoids over 3,500 harmful substances through its “NO List.” Honest’s product portfolio includes diapers, wipes, skincare, wellness, and cosmetics, all crafted to meet consumer demand for safe, eco-conscious alternatives. With a strong online presence and retail partnerships across major chains, the company combines ethical practices with modern design and functionality. It is also a certified B Corporation, reflecting its social and environmental responsibility.

 

5. Procter and Gamble Co.

Headquarters: Cincinnati, Ohio, USA

Procter & Gamble Co. (P&G), founded in 1837, is a global leader in consumer goods, offering products in beauty, grooming, health care, fabric care, and family care. With iconic brands like Pampers, Gillette, Tide, Olay, and Oral-B, P&G serves billions worldwide. The company is known for its innovation, brand strength, and commitment to sustainability. Through continuous investment in research, marketing, and digital transformation, P&G maintains its competitive edge. With operations in over 180 countries, it emphasizes product performance, environmental responsibility, and consumer trust, solidifying its role as a key player in the global personal care and hygiene market.

 

Are you ready to discover more about the Personal Care Wipes market?

The report provides an in-depth analysis of the leading companies operating in the global personal care wipes market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes

 

Company Profiles

1. Edana

• Business Overview
• Company Snapshot
• Products Overview
• Company Market Share Analysis
• Company Coverage Portfolio
• Financial Analysis
• Recent Developments
• Merger and Acquisitions
• SWOT Analysis

1. Diamond Wipes International Inc.
2. Medline Industries
3. The Honest Company, Inc.
4. Procter and Gamble Co.
5. Edgewell Personal Care Co.
6. Johnson & Johnson Services, Inc
7. Pluswipes
8. Rockline Industries
9. KCWW
10. Others

 

Conclusion

The growing customer demand for eco-friendly, convenient, and hygienic products is driving the steady rise of the global personal care wipes market. Market trends are being shaped by growing consumer awareness of skin health, the need for travel-friendly cosmetics, and the move towards organic and biodegradable components. Product appeal is being increased by innovations in sustainable materials, packaging, and formulas. Urbanization, rising disposable incomes, and more product uses all boost expansion despite obstacles, including regulatory barriers and pricing pressures. The market is well-positioned for long-term worldwide expansion as lifestyles become more fast-paced and health-conscious, particularly among consumers who care about the environment and in emerging nations.

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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