World’s Top 50 Companies in P2P Fundraising 2025 Watchlist: Statistical Report (2024–2035)
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global P2P Fundraising Market Size is projected to Grow from USD 109.2 Million in 2024 to USD 408.7 Million by 2035, at a CAGR of 12.75% during the forecast period 2025–2035. The market for P2P fundraising is in greater demand because of its affordability, extensive social media reach, and capacity for direct supporter engagement. Utilising personal networks raises donor participation and confidence. Nonprofits and organisations use P2P models as digital platforms develop to expand campaigns effectively, improve donor experiences, and increase engagement, all of which lead to greater fundraising success and long-term supporter retention.
Introduction
Peer-to-peer (P2P) fundraising is a technique whereby people create personal fundraising pages and distribute them around their own social networks in order to generate money for a nonprofit or cause. Peer-to-peer fundraising, sometimes referred to as social fundraising, is a technique in which individuals design customised campaigns to generate money for independent causes, nonprofits, or educational institutions. The hosting organisation provides the tools and resources needed for supporters who are frequently volunteers to generate money via social media. By taking part in events or selling branded goods, frequently through crowdfunding platforms, they raise money. Fun runs, clean-up drives, walkathons, and birthday fundraisers are examples of typical fundraising events. By using personal networks, P2P fundraising enables organisations to naturally broaden their audience and cultivate closer bonds with supporters. Individuals can now raise money more easily and effectively thanks to social media and online payment methods. P2P campaigns come in three primary varieties, rolling, time-based, and giving days. Because P2P fundraising may reach devoted audiences, increase engagement, and produce large, economical fundraising outcomes, the business is anticipated to expand dramatically.
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P2P Fundraising Market Size & Statistics
- The Market Size for P2P Fundraising Was Estimated to be worth USD 109.2 Million in 2024.
- The Market Size is Going to Expand at a CAGR of 12.75% between 2025 and 2035.
- The Global P2P Fundraising Market Size is anticipated to reach USD 408.7 Million by 2035.
- North America is expected to generate the highest demand during the forecast period in the P2P Fundraising Market
- Asia Pacific is expected to grow the fastest during the forecast period in the P2P Fundraising Market.
Regional growth and demand
Asia Pacific is expected to grow the fastest during the forecast period in the P2P fundraising market. The market for P2P fundraising is now growing in the Asia Pacific due to driven by its fast adoption of digital technology and a sizable, young population. Important nations, including China, India, Japan, and Indonesia, are important centres for the production of smartphones, which helps to make them widely accessible. The number of internet users in the region has increased rapidly. As of January 2023, India had 692 million internet users, or a 48.7% penetration rate. Increased participation in P2P campaigns is made possible by this growing digital and social media presence, which improves the effectiveness and accessibility of fundraising. Asia Pacific's need for peer-to-peer fundraising platforms is also fuelled by economic expansion and growing social consciousness.
North America is expected to generate the highest demand during the forecast period in the P2P fundraising market. The P2P fundraising market with the quickest rate of growth throughout the study period is anticipated to be in North America, due to a sizable social media user base that supports offline initiatives and helps reach a wider audience. Nonprofit organisations and SMEs are increasingly requesting digital fundraising solutions and adopting peer-to-peer fundraising. Every year, more charities are embracing P2P networks. The use of P2P technologies by many organisations, together with strong backing from high-net-worth people, prominent corporations, and government sponsorships that increase donations and corporate partnerships in fundraising activities, is driving the market's expansion in North America.
Top 10 trends in the P2P Fundraising Market
- Gen Z Driving Digital Philanthropy
- Integration of Artificial Intelligence
- Mobile-Optimized Fundraising Platforms
- Year-Round Campaigns
- Strategic Partnerships
- Enhanced Donor Engagement
- Transparency and Accountability
- Influencer and Micro-Influencer Involvement
- Focus on Sustainability and Social Responsibility
- Expansion into Emerging Markets
1. Gen Z Driving Digital Philanthropy
Gen Z's use of peer-to-peer fundraising is drastically changing the digital philanthropic scene. Because they grew up in the digital age, they are quite active on social media sites like Instagram, TikTok, and Twitch, using them to spread the word about causes and solicit donations from their friends and family. They are strong supporters of organisations because they are at ease using online resources and want real, cause-driven Qgivmation. Campaigns that promote mental health, environmental sustainability, and social justice are frequently supported by Generation Z. Their impact encourages more people to participate in online fundraising activities, particularly when combined with interesting content like challenges or live streams. The effect and reach of contemporary fundraising techniques are growing as a result of this trend.
2. Integration of Artificial Intelligence
Peer-to-peer fundraising is being revolutionized by the use of artificial intelligence, which enables donors to be engaged in more intelligent and tailored ways. AI technologies improve communication and conversion rates by creating customised messaging based on donor behaviour, preferences, and interaction history. Automated answers and chatbots improve donor service and expedite the donation process. Organisations may find potential high-value supporters and choose the most effective moments to connect with them by using predictive analytics. Additionally, AI helps with campaign optimisation and content creation, decreasing manual labour while boosting productivity. AI makes P2P campaigns more efficient and scalable by automating repetitive chores and offering actionable insights, freeing up NGOs to concentrate more on strategy and connection development.
3. Mobile-Optimized Fundraising Platforms
Peer-to-peer fundraising is growing increasingly dependent on mobile-optimized platforms because smartphones are so widely used. Supporters are increasingly choosing to use their mobile devices to donate, share campaigns, and monitor progress. These platforms improve user experience by providing safe mobile payment choices, quick-loading pages, and easy navigation. Fundraisers may interact with donors while they're on the road by using social media integration, push notifications, and SMS due to mobile compatibility. Everywhere, at any time, customers can more easily manage and advertise their campaigns due to real-time updates and dashboards that are optimised for mobile devices. This accessibility and ease of use greatly boost donor engagement and assist NGOs in reaching a wider audience through smooth online communication.
4. Year-Round Campaigns
A major development in peer-to-peer fundraising is the emergence of year-round campaigns, which enable organisations to stay in constant contact with their supporters outside of one-day events. These continuing campaigns give contributors and fundraisers the freedom to start or contribute at any time of the year, unlike traditional, time-limited fundraisers. Through frequent communication and tailored updates, this strategy promotes consistent engagement with supporters and helps to develop deeper, long-lasting relationships. Additionally, it enables NGOs to coordinate their fundraising activities with different events, such as awareness months, holidays, or birthdays. Organisations may improve loyalty, encourage community involvement, and boost total fundraising potential by remaining visible and reachable throughout the year.
5. Strategic Partnerships
Peer-to-peer fundraising initiatives are increasingly being strengthened via strategic alliances. To increase their visibility and credibility, nonprofits are increasingly working with local companies, community leaders, influencers, and content producers. By utilising the trust and devotion that the partner has already established, these collaborations aid in spreading campaign messages to new audiences. Nonprofits can increase campaign awareness and involvement by partnering with individuals or groups that have similar ideals. These collaborations are realised through social media takeovers, co-branded items, and collaborative events. This movement fosters stronger links throughout the community, promotes cross-promotion, and produces more genuine, meaningful fundraising events.
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Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the P2P fundraising market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 16 Companies Leading the P2P Fundraising Market
- DonorPerfect Fundraising Software
- ETapestry
- CLASSY
- Aplos
- DonorStudio
- Qgiv
- Salsa CRM
- Kindful
- EVERYACTION
- NeonCRM
- MemberClicks
- CrowdRise
- Charity proud
- Kickstarter
- Indiegogo
- GoFundMe
- Others
1. DonorPerfect Fundraising Software
Headquarters: Pennsylvania, USA
SofterWare created DonorPerfect, a feature-rich cloud-based CRM for donation management and fundraising that is tailored especially for nonprofits. With integrated capabilities like online donation forms, constituent monitoring, event and pledge management, automated receipts, email communication e.g., via ConstantContact, and powerful reporting tools such as dashboards and analytics, it helps NGOs streamline operations. An organisation may effectively manage campaigns, volunteers, donors, and fundraising activities using a single, integrated system.
2. ETapestry
Headquarters: South Carolina, USA
The Blackbaud product portfolio includes eTapestry, a cloud-based platform for small and midsize nonprofits to manage donors and raise money. It enables efficient, omnichannel fundraising operations by combining donor profiles, online giving, event and membership management, email communication, social sharing, reporting, and data integrity capabilities into a single dashboard. Peer-to-peer and crowdsourcing initiatives, mobile access, and robust analytics like wealth ratings and data health scorecards are all supported by the platform.
3. CLASSY
Headquarters: California, USA
Classy is a cutting-edge online fundraising and donor interaction platform designed specifically for nonprofit organisations. It is currently a part of GoFundMe. It provides tools for crowdfunding, virtual and hybrid events, recurring giving, peer-to-peer fundraising, and customisable campaign pages with high performance and an easy-to-use drag-and-drop interface. With the help of clever features like intelligent ask amounts and comprehensive data, the platform helps organisations to develop customised, high-impact campaigns.
4. Aplos
Headquarters: California, USA
Aplos Software is a cloud-based platform designed specifically for faith-based organisations, churches, and NGOs. Organisations can expedite financial procedures and donor interaction by integrating fund accounting, donor management, online giving, event registration, communications, and robust reporting into a single, user-friendly system. Aplos, which is well-known for its intuitive interface and committed support, enables mission-driven organisations to effortlessly manage their finances and charitable contributions.
5. DonorStudio
Headquarters: Texas, USA
DonorDirect created DonorStudio, a complete suite of software for managing donors and fundraising that is suited for faith-based organisations and missions. It incorporates functions including volunteer coordination, recurring donations, event administration, internet giving, donor profiles, and sophisticated reporting tools. The platform's user-friendly interface and adaptable solutions are intended to improve donor involvement and expedite processes.
Are you ready to discover more about the P2P fundraising market?
The report provides an in-depth analysis of the leading companies operating in the global P2P fundraising market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- DonorPerfect Fundraising Software
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- ETapestry
- CLASSY
- Aplos
- DonorStudio
- Qgiv
- Salsa CRM
- Kindful
- EVERYACTION
- Others
Conclusion
The P2P fundraising market is accelerating due to websites and mobile applications increasingly being used as fundraising campaign tools because they make it simple for campaign managers to organise donations, start campaigns, and monitor results. By facilitating immediate communication with volunteers and sponsors, these platforms improve participation. Real-time contribution tracking and easy payment options are advantages for donors. P2P fundraising platforms are expanding due to the growing desire for creative fundraising solutions. These platforms provide quick and easy ways to raise money, create communities, and efficiently broaden the reach of campaigns.
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