World’s Top 25 Companies in Women’s Health App Market 2025 Watchlist: Statistical Report (2024–2035)
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Women’s Health App Market Size is projected to Grow from USD 3.95 Billion in 2024 to USD 20.99 Billion by 2035, at a CAGR of 16.4% during the forecast period 2025–2035. The market for women’s health apps is being driven by various factors, including rising awareness of women's health issues, increasing use of smartphones, and growing demand for personalized healthcare
solutions.
Introduction
The women's health app industry is an evolving area of digital healthcare that focuses on addressing women's specific wellness and medical requirements using mobile applications and linked technology. These applications act as individualized digital companions, including features like menstrual cycle tracking, fertility and ovulation monitoring, pregnancy advice, menopausal support, exercise regimens, and mental health counsel. These applications enable women to track health indicators, gain predictive insights, and access personalized advice, allowing them to be more proactive and educated about their health. Many platforms also have community forums, which provide areas for women to network, share stories, and seek help. The market's expansion is being driven by increased awareness of women's health problems, the need for easy healthcare solutions, and the rising incidence of illnesses such as menstrual disorders, obesity, depression, and anaemia. Additionally, technical breakthroughs in artificial intelligence, machine learning, and data analytics are improving app accuracy, allowing for exact fertility forecasts, symptom treatment, and lifestyle advice. With the development of smartphones and increased internet penetration, these applications are becoming more widely available. As healthcare trends change toward personalized and preventative treatment, women's health apps are emerging as crucial tools within the larger digital health ecosystem, promising ongoing development.
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Women’s Health App Market Size & Statistics
- The Market Size for Women’s Health App Was Estimated to be worth USD 3.95 Billion in 2024.
- The Market Size is Going to Expand at a CAGR of 16.4% between 2025 and 2035.
- The Global Women’s Health App Market Size is anticipated to reach USD 20.99 Billion by 2035.
- North America is expected to generate the highest demand during the forecast period in the Women’s Health App Market
- Europe is expected to grow the fastest during the forecast period in the Women’s Health App Market.
Regional growth and demand
Europe is expected to grow the fastest during the forecast period in the women’s health app market. The women’s health app market in Europe is projected to grow the fastest, driven by rising government investment in IT infrastructure, a growing number of digital health startups, increasing awareness of reproductive health, higher prevalence of osteoarthritis, and improving internet accessibility across the region.
North America is expected to generate the highest demand during the forecast period in the women’s health app market. North America leads the women’s health app market, driven by widespread smartphone adoption, growing government focus on reducing healthcare costs, and high uptake of technologically advanced solutions. Supportive regulatory frameworks for mobile health applications further contribute to the region’s market growth and adoption.
Top 10 Trends in the Women’s Health App Market
- AI and Machine Learning
- Telehealth Integration
- Wearable Device Integration
- Holistic Health Platforms
- Focus on Underserved Segments
- Mental Health Support
- Data Privacy and Security
- Cultural Tailoring
- Gamification
- Personalized Fertility and Pregnancy Tracking
1. AI and Machine Learning
Women's health applications are increasingly relying on AI and machine learning algorithms to evaluate user data, forecast menstrual cycles, fertility windows, and deliver tailored health advice. These technologies increase insight accuracy while also increasing user engagement and outcomes.
2. Telehealth Integration
Integration with telehealth systems allows users to communicate with healthcare providers straight from the app. This trend enables remote consultations, individualized counsel, and continuous condition monitoring, hence boosting women's accessibility and convenience.
3. Wearable Device Integration
Apps are increasingly compatible with wearable devices such as smartwatches and fitness trackers. This integration allows real-time monitoring of vital signs, activity levels, sleep patterns, and reproductive health metrics, supporting proactive health management.
4. Holistic Health Platforms
Modern applications go beyond reproductive health to address mental health, nutrition, exercise, and chronic illness management. This holistic approach provides complete assistance for women's entire health and well-being.
5. Focus on Underserved Segments
Developers are focusing on underserved groups, such as women living in rural regions or with poor healthcare access. These applications offer instructional information, low-cost solutions, and personalized interventions to close healthcare gaps and increase health equity.
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Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the women’s health app market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 25 Companies Leading the Women’s Health App Market
- Flo Health, Inc.
- Clue
- Glow, Inc.
- Withings
- Google, Inc
- Fitbit, Inc.
- Natural Cycles USA Corp
- Apple Inc.
- Wildflower Health
- HelloBaby, Inc.
- Ovia Health
- Maven Clinic Co.
- Mithra Pharmaceuticals Group Limited
- Mayne Pharma
- Lynparza
- DOT
- NURX, Inc.
- GP Bullhound
- kegg-us
- LactApp Women’s Health
- Tia
- HeraMED
- Bonzun
- Ava
- Chiaro Technology Limited
1. Flo Health, Inc.
Headquarters: Mountain View, California, USA
Flo Health, Inc. is headquartered in Mountain View, California, and operates internationally, providing millions of users in North America, Europe, and Asia. As a top women's health app, Flo specializes in menstrual cycle tracking, fertility monitoring, and pregnancy assistance. The app uses powerful AI algorithms to give customized health insights, predictive analytics, and tailored wellness suggestions to help users make educated decisions. In addition, Flo provides educational resources and a community platform to promote peer assistance and knowledge exchange. Its comprehensive, data-driven approach enables women to proactively manage their reproductive health, general well-being, and lifestyle choices, establishing Flo as a trusted leader in the women's health app industry.
2. Clue
Headquarters: Berlin, Germany
Clue, based in Berlin, Germany, operates in Europe, North America, and select worldwide markets, offering a scientifically driven platform for women's health management. The app focuses on menstrual cycle tracking, ovulation monitoring, and fertility insights, providing individualized notifications and predictive analytics to increase reproductive health awareness. Clue prioritizes user privacy and uses research-backed features to guarantee that its suggestions are reliable and accurate. Clue helps women make educated decisions about their reproductive health and general well-being by integrating data analytics with evidence-based health insights. Clue's emphasis on precision and trust establishes it as a major participant in the worldwide women's health app industry.
3. GLOW, INC
Headquarters: San Francisco, California, USA
Glow, Inc., headquartered in San Francisco, California, USA, provides a global user base, with North America and Europe seeing the most usage. The app provides complete reproductive health tracking, fertility monitoring, and pregnancy planning features to assist women in managing and maximizing their reproductive health. Glow combines AI forecasts, tailored insights, and educational material to help people make educated health decisions. Its community elements promote peer involvement, information exchange, and emotional support, improving the user experience. Glow helps women to manage their fertility and reproductive health proactively by integrating technology, data analytics, and evidence-based coaching, solidifying its position as a leading player in the women's health app industry.
4. Withings
Headquarters: Issy-les-Moulineaux, France
Withings is headquartered in Issy-les-Moulineaux, France, and operates globally, with high adoption in Europe, North America, and Asia. The startup integrates wearable health gadgets with women-specific health apps, allowing users to track their activity, sleep habits, heart rate, and reproductive health parameters. This connection delivers real-time data and actionable insights, enabling proactive health management and individualized care. Withings enables women to measure overall well-being, manage reproductive health, and make educated lifestyle decisions by combining innovative wearable technology with user-friendly app interfaces. Withings' emphasis on innovation and smooth user experience positions it as a market leader in the worldwide women's health app space.
5. Google, Inc.
Headquarters: Mountain View, California, USA
Google, Inc. is headquartered in Mountain View, California, USA, and operates internationally, with services available on many continents. The firm offers women's health features through its digital health platforms and Android-based applications, including menstruation tracking, fertility monitoring, and tailored health insights. Google uses modern technologies such as artificial intelligence, cloud computing, and data analytics to provide accurate forecasts that connect easily with third-party health applications. Google helps women manage their reproductive health, well-being, and lifestyle choices by integrating technical innovation with a diverse environment. Google's broad reach and digital skills position it as a prominent player in the worldwide women's health app industry.
Are you ready to discover more about the women’s health app market?
The report provides an in-depth analysis of the leading companies operating in the global women’s health app market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Flo Health, Inc.
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- Clue
- Glow, Inc.
- Withings
- Google, Inc
- Fitbit, Inc.
- Natural Cycles USA Corp
- Apple Inc.
- Wildflower Health
- Others.
Conclusion
The global women's health app market is expanding rapidly, driven by rising awareness of women's health issues, technical improvements, and widespread usage of smartphones and wearable devices. Apps that focus on period tracking, fertility monitoring, pregnancy assistance, and holistic wellbeing enable women to take a proactive approach to their health. The integration of AI, machine learning, and telehealth technologies improves customization, accuracy, and accessibility. Leading companies such as Flo Health, Clue, Glow, Withings, and Google are expanding globally and providing new solutions. With increased demand for digital health products, the industry is set for further growth and development in healthcare transformation.
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