Top 80 Companies in Highlighter Pen Market Worldwide in 2025: Market Research Report (2024–2035)
RELEASE DATE: Sep 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Highlighter Pen Market Size is projected to Grow from USD 1.18 Billion in 2024 to USD 2.1 Billion by 2035, at a CAGR of 5.38% during the forecast period 2025–2035. Highlighter pen ink compositions are changing, and new colours, scented ink, and dual-tip substitutes are becoming more and more popular. Particularly for younger consumers who desire greater customisation for their stationery purchases, this trend makes highlighter pens more enticing and adaptable.
Introduction
The highlighter pen market refers to the production, distribution, and sale of fluorescent marking pens used to emphasize text, driven by demand in education, office, and creative design sectors globally. The market for highlighter pens is expanding steadily due to changing customer tastes, advances in technology, and an increased emphasis on sustainability. Dual-tip designs, gel-based ink, and environmentally friendly materials such as refillable and biodegradable options are examples of innovative features being introduced by manufacturers. With the growing focus on academic achievement and interactive learning, the education sector continues to be a major driver. Furthermore, demand in corporate and professional contexts has increased due to the emergence of hybrid work environments. The business is also greatly influenced by creative industries like advertising and graphic design. Prominent companies like Pilot, BIC, and Sharpie keep encouraging competition and new product development. The rising demand for environmentally friendly items is a significant new trend that reflects the ideals of younger customers as well as larger sustainability initiatives. According to verified market reports, highlighters that are long-lasting, vibrant, and visually appealing will be in great demand in the future. Highlighter pens continue to be essential instruments due to their extensive use in design, business, education, and healthcare, which guarantees continued global market expansion.
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Highlighter Pen Market Size & Statistics
- The Market Size for Highlighter Pen Was Estimated to be worth USD 1.18 Billion in 2024.
- The Market size size is Going to Expand at a CAGR of 5.38% between 2025 and 2035.
- The Global Highlighter Pen Market Size is anticipated to reach USD 2.1 Billion by 2035.
- North America is expected to generate the highest demand during the forecast period in the Highlighter Pen Market
- Asia Pacific is expected to grow the fastest during the forecast period in the Highlighter Pen Market.
Regional growth and demand
Asia Pacific is expected to grow the fastest during the forecast period in the highlighter pen market. The Numerous regional characteristics impact the Asia Pacific highlighter pen market, each of which leads to unique growth trends. Southeast Asia's economy is growing quickly due to a number of factors, including urbanisation, increased disposable incomes, and an expanding middle class.
North America is expected to generate the highest demand during the forecast period in the highlighter pen market. North America highlighter pen market's growth dynamics vary among key regions and are influenced by economic conditions, regulatory frameworks, and industrial activities. The United States, in particular, has a substantial market for stationery products because of its well-established business sector, retail industry, and educational system.
Top 10 trends in the Highlighter Pen Market
- Rise of eco-friendly highlighters (biodegradable, refillable, recyclable)
- Dual-tip and multi-function highlighters (broad + fine tips)
- Gel-based and odorless ink formulations
- Artistic & vibrant color expansions beyond traditional fluorescents
- Ergonomic, sleek designs for comfort and style
- Smart highlighters with digital scanning or color-matching features
- Custom branding corporate
- Educational pack offerings tailored for students or institutions
- Refillable highlighters reducing single-use plastic waste
- Trendy color sets for creative professionals and bullet journaling
1. Rise of eco-friendly highlighters (biodegradable, refillable, recyclable)
The market for recyclable, refillable, and biodegradable highlighters is being driven by environmentally aware consumers. In order to appeal to environmentally conscious professionals, students, and institutions, brands are moving towards non-toxic inks and sustainable materials, which is in line with worldwide initiatives to reduce plastic waste.
2. Dual-tip and multi-function highlighters (broad + fine tips)
Users have more options when using highlighters with dual tips, which typically combine a fine point and a chisel. Particularly well-liked by students, office workers, and creatives who require multipurpose tools, they enable both broad highlighting and precision underlining or note-taking.
3. Gel-based and odorless ink formulations
Gel-based and odourless inks are being developed by manufacturers to improve user comfort and write more smoothly. These inks frequently dry more quickly, don't smear, and are perfect for delicate users like kids or professionals who operate in odor-free settings.
4. Artistic & vibrant color expansions beyond traditional fluorescents
Brands are introducing pastel, metallic, and themed colour palettes in addition to the traditional bright hues. These broaden the usage of highlighters beyond conventional academic settings by appealing to artists, bullet journalers, and students looking for stationery that is both utilitarian and aesthetically pleasing.
5. Ergonomic, sleek designs for comfort and style
Highlighter pens are made with the comfort and aesthetics of the user in mind. Lightweight materials, curved barrels, and rubber grips improve usage during extended work or study sessions, while fashionable designs appeal to customers who value design.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the highlighter pen market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 13 Companies Leading the Highlighter Pen Market
- BAZIC Products
- Sharpie
- Crayola
- ARTEZA
- PILOT
- Shuttle Art
- Pentel
- Faber-Castell
- Schneider
- AVERY
- Zebra Pen
- DIVERSEBEE
- Ningbo Zhengya Stationery
- Others
1. BAZIC Products
Headquarters: Vernon, California, USA
Leading provider of workplace and school stationery, BAZIC Products offers a variety of highlighter pens that are renowned for their dependability, vivid colours, and reasonable prices. The company caters to professionals, educators, and students by offering a variety of highlighter styles, including pastel, gel-based, fine tip, and chipped tip. BAZIC has a strong emphasis on accessibility and value, offering premium goods at affordable costs via national retail and online channels. In order to satisfy changing customer demands in creative and educational workspaces, BAZIC consistently broadens its product line as part of its dedication to innovation and user ease.
2. Sharpie
Headquarters: Atlanta, Georgia, USA (under Newell Brands)
A world leader in writing instruments, Sharpie is a flagship brand of Newell Brands and is renowned for its daring innovation and brilliant ink technology. Its line of highlighters, which includes Clear View, Gel, Retractable, Tank, and S-Note, has ergonomic designs with ink that dries quickly and resists smudging. Sharpie highlighters, which are well-liked by professionals, students, and artists, provide durability and accuracy with features like see-through and chisel tips for precise marking. Sharpie, which is dedicated to performance and quality, keeps adding new products to its lineup while fusing fashion and utility. The brand continues to be a reliable name in office, artistic, and educational settings due to its extensive worldwide distribution.
3. Crayola
Headquarters: Forks Township, Pennsylvania, USA
A well-known brand throughout the world, Crayola is renowned for its dedication to safety, education, and creativity. Best known for crayons and art supplies, Crayola also offers highlighters, including the popular Take Note! line featuring erasable and glitter highlighters. These highlighters are brilliant, non-toxic, and simple to use, making them ideal for both professionals and students. Crayola places a strong emphasis on environmentally friendly production methods, using sustainable materials and renewable energy. With its vibrant, cutting-edge stationery and writing instruments, Crayola continues to encourage self-expression in classrooms and homes across the globe.
4. ARTEZA
Headquarters: Miami, Florida, USA
A variety of highlighter pens for professionals, artists, and students is available from the creative arts company Arteza. Both thin and broad chisel tips are available in their highlighter collections, which come in neon, pastel, and gel varieties. Note-taking, journaling, and colour-coding are all made easier with Arteza's highlighters, which are renowned for their vivid, smear-resistant ink and ergonomic designs. The brand offers bulk packs and environmentally responsible packaging, emphasising cost without sacrificing quality. Arteza is a reliable option for creative and educational requirements because of its strong internet presence and dedication to artistic expression.
5. PILOT
Headquarters: Tokyo, Japan
Pilot Corporation is a well-known international producer of writing instruments, praised for its superior and inventive goods. The well-liked FriXion Light series of highlighters from their line employs erasable ink technology, which enables users to highlight and erase without leaving any residue behind. These highlighters are perfect for professionals, students, and artists because they come in a variety of vivid colours and are made to apply smoothly. By using recycled materials to produce these highlighters, Pilot highlights sustainability and satisfies consumer desires for environmentally friendly products.
Are you ready to discover more about the Highlighter Pen market?
The report provides an in-depth analysis of the leading companies operating in the global highlighter pen market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes
Company Profiles
- BAZIC Product
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Sharpie
- Crayola
- ARTEZA
- PILOT
- Shuttle Art
- Pentel
- Faber-Castell
- Schneider
- AVERY
- Zebra Pen
- DIVERSEBEE
- Ningbo Zhengya Stationery
- Others
Conclusion
The market for highlighter pens is developing globally as a result of rising demand in the corporate, educational, and creative sectors. The user experience is being improved by developments in eco-friendly materials, ergonomic designs, and a variety of ink formulas, including gel and erasable inks. Reusable and biodegradable highlighters are preferred by consumers due to growing environmental consciousness and sustainability initiatives. Demand is also increased by advances in digital learning and hybrid work settings. The market is expected to increase steadily due to ongoing product innovation and growing applications globally, even in the face of obstacles, including rising raw material costs and competition from digital tools.
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