Top 50 Companies in Social Media Analytics Market: Expert View By Spherical Insights
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Social media analytics Market Size is projected to Grow from USD 13.21 Billion in 2024 to USD 123.89 Billion by 2035, at a CAGR of 22.57% during the forecast period 2025–2035. The industry is expanding due to rising mobile device usage worldwide. Users can access social media more easily and frequently due to mobile devices. More individuals are regularly using social media as a result of the widespread use of smartphones and tablets, which greatly increases the volume of data produced.
Introduction
The process of gathering, quantifying, evaluating, and interpreting data from social media platforms is known as social media analytics market. Businesses, marketers, and social media administrators can better grasp user patterns, behaviors, and the results of their campaigns by using this data. The rise is a result of a greater dependence on social media platforms for customer behavior analysis, marketing optimization, and data-driven decision-making. Social media analytics are crucial for organizations looking to improve customer interaction, monitor sentiment, and predict trends in light of the growth of digital advertising and the growing use of AI and machine learning. Social media has proven important for both businesses and individuals. Social media giants like Facebook, Instagram, LinkedIn, and Twitter produce vast amounts of user-generated material, which provides marketers with useful information on consumer preferences, behavior, and new trends. Consequently, a lot of emphasis is focused on using analytics tools to glean useful insights from unstructured social media data.
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Social Media Analytics Market Size & Statistics
The Market Size for Social Media Analytics Was Estimated to be worth USD 13.21 Billion in 2024.
The Market Size is Going to Expand at a CAGR of 22.57% between 2025 and 2035.
The Global Social Media Analytics Market Size is anticipated to reach USD 123.89 Billion by 2035.
North America is expected to generate the highest demand during the forecast period in the Social Media Analytics Market
Asia Pacific is expected to grow the fastest during the forecast period in the Social Media Analytics Market.
Regional growth and demand
Asia Pacific is expected to grow the fastest during the forecast period in the social media analytics market. The region is fueled by a rapid increase in the use of social media and continuous digital changes in nations like China, India, and Southeast Asia. Businesses in Asia Pacific are using social media analytics more and more to learn about customer behavior, preferences, and new trends as they try to reach large, expanding online customer bases. The retail and e-commerce industries are particularly flourishing, with businesses placing a high priority on improving the consumer experience and optimizing marketing. One important enabler is the growth of cloud-based solutions, which provide scalable, affordable analytics tools that are especially appealing to small and medium-sized businesses (SMEs) in the area.
North America is expected to generate the highest demand during the forecast period in the social media analytics market. Specifically, the United States Social Media Analytics Market Size is expected to hold a significant share by 2033, growing at a CAGR of 22.5% from 2023 to 2033. This regional dominance is fueled by strong digital infrastructure, early adoption of emerging technologies, and the presence of major industry players like Salesforce, Adobe, and IBM. Furthermore, North America's social media usage, through platforms such as Facebook, Instagram, and Twitter, provides a rich data source for analytics. The region’s socioeconomic growth and the influential media, retail, and BFSI sectors have accelerated the adoption of analytics solutions. These industries increasingly rely on data-driven insights to protect brand reputation, enhance customer engagement, and optimize marketing efforts.
Top 10 trends in the Social Media Analytics Market
- AI and Machine Learning integration
- Real-time analytics for immediate decision-making
- Cross-platform analytics and unified data views
- Advanced social listening and sentiment analysis
- Video and image analytics for richer content insights
- Privacy and compliance with stricter data regulations
- Predictive analytics for forecasting trends and behaviors
- Influencer analytics and collaboration optimization
- Social commerce and conversion tracking
- Growth of niche community and micro-influencer analytics
1. AI and Machine Learning Integration
Artificial Intelligence and Machine Learning are central to transforming social media analytics by enabling advanced sentiment analysis, trend prediction, and personalized content recommendations. AI-powered tools analyze vast data quickly, identifying patterns and emerging trends to provide actionable insights for smarter decision-making.
2. Real-Time Analytics for Immediate Decision-Making
With the rapid pace of social media, real-time analytics allow brands to monitor campaigns, engagement, and social conversations as they happen. This immediacy supports agile responses to trends, crises, or opportunities, enhancing brand relevance and customer engagement.
3. Cross-Platform Analytics and Unified Data Views
Users engage across multiple platforms like TikTok, Instagram, and Twitter. Cross-platform analytics tools consolidate data to give businesses a holistic view of their social presence, enabling them to optimize content strategies, identify cross-channel trends, and allocate resources effectively.
4. Advanced Social Listening and Sentiment Analysis
Modern social listening platforms use natural language processing to understand not just sentiment but also context and emotions in social conversations. These insights help brands detect shifts in public opinion, manage reputation proactively, and tailor communication to audience mood.
5. Video and Image Analytics for Richer Content Insights
As visual content dominates social media, analyzing video and image data has become vital. Advanced tools can identify objects, scenes, and sentiments in visual media, helping brands optimize multimedia campaigns and better understand audience interactions.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the social media analytics market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 25 Companies Leading the Social Media Analytics Market
- Brandwatch
- Sprinklr
- Talkwalker
- Hootsuite
- NetBase Quid
- Remaining Companies:
- Social Status
- ContentStudio
- Buffer
- Rival IQ
- Iconosquare
- Mentionlytics
- Zoho Social
- Sendible
- Sprout Social
- SocialBee
- Emplifi
- Keyhole
- Quintly
- BuzzSumo
- Buzzmonitor
- Meltwater
- Digimind
- Cision
- Awario
1. Brandwatch
Headquarters: Brighton, UK
Brandwatch is a leading social media analytics company specializing in AI-driven social listening and consumer insights. The company’s platform offers advanced sentiment analysis, trend detection, and cross-channel data integration to help brands monitor online conversations and measure campaign effectiveness. Brandwatch’s solutions empower businesses to understand customer sentiment, manage reputation, and optimize marketing strategies with real-time analytics. Its technology leverages machine learning to analyze vast amounts of social data, including text, images, and videos, providing a comprehensive understanding of audience behavior. Serving clients worldwide across multiple industries, Brandwatch supports digital transformation initiatives and decision-making through actionable social media intelligence.
2. Sprinklr
Headquarters: New York, USA
Sprinklr is a global leader in customer experience management, integrating robust social media analytics within its unified platform. The company’s capabilities include real-time social listening, AI-powered sentiment analysis, and predictive analytics to guide brand engagement and marketing strategies. Sprinklr’s platform unifies data across social, digital, and messaging channels, enabling businesses to deliver personalized customer experiences at scale. With a strong focus on AI and machine learning, Sprinklr helps clients in retail, finance, and technology sectors optimize campaign performance and enhance customer satisfaction. Headquartered in New York, Sprinklr is renowned for its comprehensive approach to social media analytics and digital customer engagement.
3. Talkwalker
Headquarters: Luxembourg City, Luxembourg
Talkwalker offers advanced social media analytics and listening tools designed to provide brands with deep insights into consumer behavior and market trends. The platform leverages AI-powered image recognition, sentiment analysis, and cross-platform data integration to help businesses understand audience moods and brand perception. Talkwalker supports crisis management, competitive benchmarking, and influencer marketing optimization. Its proprietary analytics technology enables clients to monitor real-time social conversations globally, facilitating agile marketing and PR responses. Talkwalker serves a diverse range of industries including automotive, consumer goods, and media, and is recognized for its innovation in visual and video content analytics.
4. Hootsuite
Headquarters: Vancouver, Canada
Hootsuite is a prominent social media management platform integrated with powerful analytics capabilities. The company enables organizations to schedule, manage, and analyze social media content across multiple networks from one dashboard. Hootsuite’s analytics provide performance metrics, audience insights, and sentiment analysis to optimize content strategies and enhance engagement. Its platform supports real-time monitoring and customizable reporting to measure ROI and track social trends. Serving businesses of all sizes, Hootsuite’s emphasis on user-friendly social media analytics makes it popular among marketers aiming to drive data-driven decisions. Headquartered in Vancouver, Hootsuite continuously expands its analytics features to address evolving social media dynamics.
5. NetBase Quid
Headquarters: Palo Alto, California, USA
NetBase Quid excels in social media analytics and AI-driven consumer and market intelligence. The company's platform combines natural language processing and machine learning for comprehensive sentiment analysis, trend detection, and competitive insights. NetBase Quid enables brands to monitor real-time social conversations, track influencer impact, and optimize marketing campaigns with predictive analytics. Serving industries such as entertainment, finance, and healthcare, its solutions facilitate data-driven decisions and enhanced customer experiences. With headquarters in Palo Alto, NetBase Quid is distinguished for its robust analytics capabilities and innovation in transforming social media data into actionable business intelligence.
Are you ready to discover more about the social media analytics market?
The report provides an in-depth analysis of the leading companies operating in the global social media analytics market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Bayer AG
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Eli Lilly and Company
- GE Healthcare
- Siemens Healthineers
- Lantheus Holdings, Inc.
- Novartis
- RayzeBio (BMS)
- BWXT Medical
- Telix Pharmaceuticals
- Others.
Conclusion
The social media analytics market is experiencing rapid growth fueled by increasing demand for real-time insights and AI-powered data analysis. Businesses leverage advanced sentiment analysis, cross-platform integration, and predictive analytics to enhance customer engagement and optimize marketing strategies. The rise of visual and video content analytics is enriching understanding of audience behavior. Growing focus on privacy and data compliance shapes market solutions. Overall, innovation and expanded use cases continue to drive the market’s evolution, enabling brands to make smarter, data-driven decisions for competitive advantage.
About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.
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