
Top 50 Companies in Internet of Behaviors Market: Statistics Report Till 2035
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Internet of Behaviors Market Size is projected to Grow from USD 422.43 Billion in 2024 to USD 4270.87 Billion by 2035, at a CAGR of 23.41% during the forecast period 2025–2035. The market for internet of behaviors (IoB) is anticipated to increase as a result of the growing trend of businesses using data to create user behavior models for analytical purposes. Furthermore, utilizing the internet of behaviors (IoB) improves procedural efficiency and empowers people to make decisions. The businesses use the internet of behaviors to collect important user data for a variety of purposes, including application development, brand promotion, and advertising.
Introduction
The Internet of Behaviour (IoB) refers to the use of data from devices and digital interactions to understand, predict, and influence human behaviour. It combines technologies like AI, big data, and behavioral science to drive decision-making in areas such as marketing, healthcare, and security. The improved customer experience, personalized services, better risk management, and efficient public service delivery. The sectors like retail, finance, and smart cities, where behavioural insights can optimize operations and engagement. Governments worldwide are adopting IoB through initiatives focused on smart governance, citizen monitoring, and public health tracking. For instance, digital surveillance tools during pandemics or traffic management systems reflect IoB use, raising both opportunities and ethical concerns related to privacy and data usage.
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Internet of Behaviors Market Size & Statistics
The Market Size for Internet of Behaviors Was Estimated to be worth USD 422.43 Billion in 2024.
The Market Size is Going to Expand at a CAGR of 23.41% between 2025 and 2035.
The Global Internet of Behaviors Market Size is anticipated to reach USD 4270.87 Billion by 2035.
North America is expected to generate the highest demand during the forecast period in the Internet of Behaviors Market
Asia Pacific is expected to grow the fastest during the forecast period in the Internet of Behaviors Market.
Regional growth and demand
Asia-Pacific is expected to grow the fastest during the forecast period in the internet of behaviors market. It is anticipated that smart city projects in developing nations like India will encourage governments to leverage IoB to create intelligent services for their populace. The based on gathered and processed data, such as peak pedestrian time, day of the week, and more, IoB can help traffic lights with sensors to shorten wait times when there are fewer people on the road.
North America is expected to generate the highest demand during the forecast period in the internet of behaviors market. The demand for IoB is expected to be driven by the trend of technical progress and the growing penetration of contemporary technologies. Similar to this, demand is anticipated to be generated by the expanding North American vehicle sector since businesses will be able to gather information on drivers' speed, engine stress, distance driven, and other factors. It is anticipated that automakers would use this behavioral data to create vehicles that suit the tastes of their customers.
Top 10 trends in the Internet of Behaviors Market
- AI-Powered Behavioral Analytics
- Personalized Marketing
- Wearable Technology Integration
- Smart Surveillance and Facial Recognition
- Behavior-Based Insurance Models
- Employee Monitoring and Productivity Tools
- Healthcare Behavior Tracking
- Consumer Journey Mapping
- Ethical and Privacy-Focused IoB Solutions
- Government Adoption for Public Services
1. AI-Powered Behavioral Analytics
The enabling organizations to collect, analyze, and interpret vast amounts of behavioral data. By using machine learning and data science, businesses can predict user actions, personalize services, and improve decision-making. In sectors like healthcare, retail, and finance, this leads to enhanced customer engagement and operational efficiency.
2. Personalized Marketing
The utilizing behavioral data to provide each customer with experiences, offers, and content that are specifically catered to them. Businesses may forecast the requirements and preferences of their customers by examining social media interactions, browsing history, and purchase trends. Customer loyalty, engagement, and conversion rates all rise with this strategy. Personalized marketing gets more accurate and dynamic as IoB expands.
3. Wearable Technology Integration
Devices like smartwatches and fitness trackers monitor health metrics, activity levels, and routines, which are analyzed to understand and influence user behavior. This data supports applications in healthcare, fitness, insurance, and workplace wellness. As wearables become more advanced and widely adopted.
4. Smart Surveillance and Facial Recognition
The track and analyze individual behaviors and expressions in real time. These technologies assist enterprises and governments in monitoring compliance, improving security, and researching behavior in both public and private areas. They provide information for improved risk management and decision-making in sectors like law enforcement, retail, and transportation.
5. Behavior-Based Insurance Models
Insurers collect behavioral data from sources like driving apps, wearables, and smart home devices to determine premiums based on actual habits rather than demographics alone. This approach rewards safe behavior, improves risk assessment, and enhances customer engagement. As IoB grows, these models become more precise, but they also raise concerns about fairness, transparency, and the responsible use of personal data.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the internet of behaviors market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 12 Companies Leading the Internet of Behaviors Market
- IBM Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Amazon Web Services (AWS)
- SAP SE
- Oracle Corporation
- Salesforce
- Cisco Systems, Inc.
- Adobe Systems
- SAS Institute Inc.
- Qualcomm Technologies, Inc.
- Others
1. IBM Corporation
Headquarters: Armonk, New York, United States.
AI and data analytics capabilities via IBM Watson and similar platforms. It allows businesses to gather and examine behavioral data from a variety of sources, including wearables, digital interactions, and Internet of Things devices. In industries like healthcare, finance, and retail, IBM's IoB solutions facilitate better decision-making, predictive analytics, and individualized consumer experiences.
2. Microsoft Corporation
Headquarters: Redmond, Washington, United States.
Its Azure cloud platform, AI, and data analytics services. By integrating data from IoT devices, applications, and user interactions, Microsoft enables businesses to analyze and act on behavioral patterns. Its tools support personalized marketing, workplace analytics, and customer experience optimization. Microsoft's emphasis on security, compliance, and ethical AI ensures responsible use of behavioral data, making it a trusted partner across industries such as retail, healthcare, and finance.
3. Google LLC (Alphabet Inc.)
Headquarters: Mountain View, California, United States
The tools like TensorFlow, Google Analytics, and Google Cloud, companies can monitor, evaluate, and forecast user behavior in both digital and real-world settings. Personalized advertising, consumer interaction, and decision-making are all fueled by Google's behavioral insights. Google leads in IoB despite growing concerns about data privacy due to its broad access to user data across platforms like Search, YouTube, and Android.
4. Amazon Web Services (AWS).
Headquarters: Seattle, Washington, United States.
The providing scalable cloud infrastructure, AI, and machine learning tools that help organizations process and analyze behavioral data. AWS enables real-time data collection from IoT devices, applications, and user interactions to personalize experiences, optimize operations, and predict consumer behavior. Industries such as retail, healthcare, and finance use AWS for behavior-driven insights. Its robust security and data management features also address privacy concerns in IoB implementations.
5. SAP SE
Headquarters: Walldorf, Baden-Württemberg, Germany.
The integrating behavioral data from various sources such as customer interactions, IoT devices, and business operations SAP enables organizations to gain actionable insights and personalize user experiences. Its cloud-based platforms, like SAP Customer Data Cloud and SAP Analytics Cloud, support behavior-driven decision-making across industries. SAP’s focus on data governance, compliance, and privacy helps businesses responsibly manage behavioral data within complex enterprise ecosystems.
Are you ready to discover more about the Internet of Behaviors market?
The report provides an in-depth analysis of the leading companies operating in the global internet of behaviors market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- IBM Corporation
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Amazon Web Services (AWS)
- SAP SE
- Oracle Corporation
- Salesforce
- Cisco Systems, Inc.
- Adobe Systems
- SAS Institute Inc.
- Qualcomm Technologies, Inc.
- Others
Conclusion
The Internet of Behaviors (IoB) is transforming how data is used to understand and influence human behavior across industries. With growing adoption in sectors like healthcare, retail, and transportation, IoB enhances personalization, efficiency, and decision-making. Asia-Pacific is emerging as the fastest-growing region due to smart city initiatives, while North America leads in demand, driven by advanced technology and automotive applications. Despite its potential, IoB raises ethical concerns, particularly around privacy and data use, which must be addressed for sustainable growth.
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