Top 50 Companies in AI in Tourism Market Worldwide 2025: Market Research Report (2024–2035)
RELEASE DATE: Sep 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global AI in Tourism Market Size is projected to Grow from USD 2.98 Billion in 2024 to USD 27.89 Billion by 2035, at a CAGR of 22.54% during the forecast period 2025–2035. The market for AI in tourism is in greater demand as it provides individualised customer experiences through chatbots, virtual assistants, and dynamic itineraries, streamlining operations through pricing, resource management, and predictive analytics increasing sustainability through waste reduction, energy-efficient logistics, and more intelligent routing and enhancing safety with AI-powered facial recognition and surveillance systems, artificial intelligence benefits the travel and tourism sector.
Introduction
Artificial intelligence in tourism refers to the application of intelligent systems, including machine learning, natural language processing, and data analytics, in travel-related services to boost personalisation, automate procedures, and enable more informed decision-making for clients and service providers. Travel experiences are improved by AI in tourism by providing individualised, effective, and safe services. Businesses can satisfy the preferences of each traveler and increase happiness, engagement, and loyalty by utilising technologies such as chatbots, virtual guides, and personalised recommendations. From quick identity checks and real-time danger detection to route modifications based on extensive data analysis, innovations like AI-enhanced security systems simplify operations at airports, hotels, and tourist destinations. Real-time customer service, predictive resource allocation, and dynamic pricing all contribute to increased operational efficiency and passenger satisfaction. By using tailored marketing, these smart solutions also increase conversion. To put it simply, AI enables tourism stakeholders to provide safer, more responsive, and really personalised travel experiences, spurring industry innovation and global expansion.
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AI in Tourism Market Size & Statistics
- The Market Size for AI in Tourism Was Estimated to be worth USD 2.98 Billion in 2024.
- The Market Size is Going to Expand at a CAGR of 22.54% between 2025 and 2035.
- The Global AI in Tourism Market Size is anticipated to reach USD 27.89 Billion by 2035.
- North America is expected to generate the highest demand during the forecast period in the AI in Tourism Market
- Asia Pacific is expected to grow rapidly during the forecast period in the AI in Tourism Market.
Regional growth and demand
Asia Pacific is expected to grow rapidly during the forecast period in the AI in tourism market. The market for AI in tourism is now growing in the Asia Pacific due to advancements in the field and the growing popularity of cloud-based solutions. The AI-in-tourism industry in the Asia Pacific is expected to grow quickly due to strong government initiatives, booming travel sectors, and increasing digital use. AI-guided tours, crowd control, and immersive super-apps that combine intelligence and travel services are just a few of the smart tourism initiatives being implemented in China, Japan, South Korea, and Thailand. By using analytics and personalised recommendation engines, regional IT companies are improving vacation packages and increasing client loyalty.
North America is expected to generate the highest demand during the forecast period in the AI in tourism market. The AI in the tourism market with the quickest rate of growth throughout the study period is anticipated to be in North America, due to the region's strong desire for individualised travel services and operational efficiency. Strong digital infrastructure, early tech adoption, and significant investments from top travel and hospitality companies support this expansion. Chatbots, real-time language translation, airport facial recognition, and intelligent transportation systems are just a few examples of the increasingly common AI applications that improve booking experiences, customer engagement, and safety.
Top 10 trends in the AI in Tourism Market
•Sustainability & Smart Operations
•Advanced Chatbots & Virtual Assistants
•Real-Time Language Translation
•AI-Driven Personalization
•Immersive VR/AR Experiences
•AI Agents as Virtual Concierges
•Predictive Analytics & Dynamic Pricing
•Sentiment Analysis & Voice AI
•Wearables & Context-Aware Trip Support
•AI Video & Content Generation
1. Sustainability & Smart Operations
AI is greatly improving operational effectiveness and sustainability in the travel and tourism industry. To cut down on food waste, resorts like Mandarin Oriental and Meliá have implemented AI technologies like Lumitics. Additionally, AI and IoT optimise energy use by forecasting demand, controlling HVAC systems, and reducing carbon footprints, all while enhancing resource efficiency and guest comfort.
2. Advanced Chatbots & Virtual Assistants
AI-powered chatbots and virtual assistants are revolutionising travel by providing smooth, 24/7 customer service across the customer journey. Personalised route planning is made possible by technologies such as Webjet's Trip Ninja and Expedia's conversational planner, which allow users to request updates, book services, and plan trips using natural language interactions. By managing common questions, reservations, check-ins, real-time alerts, and multilingual assistance, these AI assistants shorten response times and increase customer satisfaction. Smooth user interactions on well-known channels are made possible by mobile integration and messaging.
3. Real-Time Language Translation
Real-time language translation powered by AI is revolutionising the travel industry by removing language barriers and facilitating genuine, culturally rich experiences. These days, live, bidirectional conversation help is provided by tools like Google Translate, which can understand accented and complex speech even in noisy settings like restaurants and airports. Leaders in the industry see this change as revolutionary. Kwon Ping Ho of Banyan Group likens it to the revolution of low-cost airlines, saying it democratises tourism by enabling solo exploration without guidance. AI with AR overlays is another emerging application that helps travellers navigate new places more easily and inclusively by interpreting menus and signage in real time.
4. AI-Driven Personalization
AI-driven personalisation is transforming the tourism sector by customising experiences based on user preferences. Companies such as TripAdvisor and Airbnb employ artificial intelligence to examine user behaviour and offer personalised suggestions for places to stay, things to do, and places to eat. AI recommends the best routes and schedules based on past data and passenger interests, further personalising the experience. AI also promotes deeper ties and loyalty by offering offers and information that are specifically tailored to each customer. AI's contribution to the creation of distinctive, customised travel experiences is becoming more and more crucial as the technology develops.
5. Immersive VR/AR Experiences
The tourist sector is undergoing a revolution due to immersive virtual reality and augmented reality, which provide visitors with dynamic and captivating experiences. Users can get a sneak peek at possible trip experiences by digitally exploring locations, historical monuments, and cultural landmarks from the comfort of their homes with virtual reality. AR enriches the on-site experience by superimposing digital content, such as interactive maps, historical details, and navigational assistance, on top of real-world environments. Before committing to actual travel, people may research destinations and make well-informed selections due to these tools, which make trip planning accessible and personalised. The tourism sector is making travel experiences more inclusive, educational, and engaging for tourists from all over the world by combining VR and AR.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the AI in tourism market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 23 Companies Leading the AI in Tourism Market
- Amazon Web Services, Inc.
- Snowflake Inc.
- APPIER INC.
- SAS Institute Inc.
- Huawei Technologies Co., Ltd.
- Salesforce, Inc.
- IBM Corporation
- SABRE CORPORATION
- Microsoft
- NVIDIA Corporation
- Meta Platforms
- Delta Air Lines
- Booking Holdings
- Marriott International
- Hertz
- Amadeus IT Group
- Hopper
- FLYR
- Lola Travel
- Boxever
- Pana
- Mezi
1. Amazon Web Services, Inc.
Headquarters: Seattle, Washington
Seattle, Washington, is the headquarters of Amazon Web Services, Inc., a division of Amazon.com, Inc. Businesses and governmental organisations throughout the world can use a full range of cloud computing services from AWS, including processing power, storage options, and machine learning power.
2. Snowflake Inc.
Headquarters: Montana, USA
A prominent provider of cloud-based data warehousing and data cloud services, Snowflake Inc. offers a wide range of services, such as data engineering, analytics, storage, and support for workloads involving artificial intelligence and machine learning. With its platform, which is compatible with popular cloud infrastructures like AWS, Azure, and Google Cloud Platform, data collaboration across organisational environments is made easy and secure. Snowflake offers high-performance, low-latency access to large datasets for industries like technology, retail, healthcare, and financial services.
3. APPIER INC.
Headquarters: Taipei City, Taiwan
An AI-native SaaS provider, Appier Inc., focuses on cutting-edge AdTech and MarTech solutions. With the help of its platforms, including CrossX, AIQUA, AiDeal, AIXON, BotBonnie, and AIRIS, marketers can tailor user interactions, optimise advertising campaigns, analyse data, and make intelligent decisions in real time. With its main office located in Taipei City, Taiwan, the company serves a wide range of customers in Asia, Europe, and North America. With a robust array of AI-powered technologies, Appier helps organisations across industries to better customer experiences and increase performance through intelligent automation and data insight.
4. SAS Institute Inc.
Headquarters: North Carolina, USA
SAS Institute Inc. is a leading supplier of business intelligence, data management, and advanced analytics tools, with an emphasis on enabling organisations to make data-driven, well-informed decisions. Platforms like SAS Visual Analytics and SAS Viya, as well as programs for fraud detection, risk analysis, consumer intelligence, and Internet of Things applications, are all part of its extensive product range. Global markets are served by these instruments in a variety of industries, including healthcare, banking, retail, life sciences, and the public sector.
5. Huawei Technologies Co., Ltd.
Headquarters: Guangdong, China
Digital power systems, enterprise networking equipment, cloud solutions, consumer smart devices like smartphones, wearables, routers, and telecommunications infrastructure are just a few of the products that Huawei Technologies Co., Ltd. offers as a global leader in information and communications technology. Its products help various industries around the world, including retail, smart cities, healthcare, education, transportation, and energy.
Are you ready to discover more about the AI in tourism market?
The report provides an in-depth analysis of the leading companies operating in the global AI in tourism market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Amazon Web Services, Inc.
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Snowflake Inc.
- APPIER INC.
- SAS Institute Inc.
- Huawei Technologies Co., Ltd.
- Salesforce, Inc.
- IBM Corporation
- Sabre Corporation
- Microsoft
- Others.
Conclusion
The AI in tourism market is accelerating because AI is changing travel by improving safety, increasing operational efficiency, and providing individualised experiences. The AI-powered travel assistant Sukjai in Thailand is a prime example of this change, providing round-the-clock, real-time assistance with itinerary planning, crowd flow updates, local recommendations, and safety alerts through online and mobile platforms. AI uses big data, predictive analytics, and logistics optimisation on a global scale to speed up transit and minimise delays while providing travellers with critical safety information, promoting happiness, trust, and a smooth, contemporary travel experience.
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