Top 30 Companies in Deodorant Market Worldwide 2025: Market Research Report (2024–2035)
RELEASE DATE: Sep 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Deodorant Market Size is projected to grow from USD 32.45 Billion in 2024 to USD 62.89 Billion by 2035, at a CAGR of 6.20% during the forecast period of 2025–2035. Competition is growing beyond the potency of traditional products as the market changes in response to environmental demands and wellness aspirations. Consumer tastes are moving in favor of goods with several advantages, such as dermatologist-approved formulas, durability, and design that is considerate of the environment.
Introduction
A deodorant is a product that is applied to the skin to prevent bacteria from converting perspiration into offensive odors in the feet, groin, underarms, and occasionally the vaginal area. Because it prevents the body from creating irritating odors, particularly in hot weather, and keeps the underarms odor-free, deodorant has become increasingly popular. Since 16% of men and 14% of women report that deodorants and antiperspirants irritate their skin, consumer trends are expected to boost the market for organic deodorants with hypoallergenic compositions. Furthermore, since physical and online distribution channels have expanded, these products are now more widely visible. Between 2017 and 2018, Credo Beauty built six outlets in the United States. In addition, the business announced in October 2018 that it would expand its offline locations during the ensuing years. Colgate-Palmolive, Unilever, and Procter & Gamble are the three main companies in the US deodorant market. In order to deliver deodorant benefits, consumers and researchers have recently grown more interested in finding substitute active ingredients that are organically derived, alcohol-free, and paraben-free. The deodorant industry is significantly impacted by government laws and investments. As customers grow increasingly aware of the effects that the products they purchase have on the environment and human health, these restrictions present an opportunity for businesses that value adherence and transparency.
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Deodorant Market Size & Statistics
- The Market Size for Deodorant Was Estimated to be worth USD 32.45 Billion in 2024.
- The Market Size is Going to Expand at a CAGR of 6.20% between 2025 and 2035.
- The Global Deodorant Market Size is anticipated to reach USD 62.89 Billion by 2035.
- Europe is expected to generate the highest demand during the forecast period in the Deodorant Market
- North America is expected to grow the fastest during the forecast period in the Deodorant Market.
Regional growth and demand
Europe is expected to grow the largest during the forecast period in the Deodorant market.
With so many cosmetics businesses in the area, such as L'Oréal, Beiersdorf, Avon, Unilever, and others, encouraging more product purchases, the industry is expected to grow significantly over the next years. Furthermore, deodorant is a necessity in the daily lives of most individuals in this area since they place a high value on leading clean lives. As a result, the product is in more demand. Using deodorant regularly is often considered a basic courtesy to avoid body odor in both social and professional contexts. In addition, Europe's diverse climate, from the Mediterranean's warmth to Northern Europe's cooler temperatures, influences the need for personal care products that remain fresh throughout the day.
North America is expected to generate the fastest demand during the forecast period in the Deodorant market. Deodorant products are used by people in North America and are considered essential personal hygiene items. Additionally, customers in North America have more disposable income due to the region's robust economy. According to the "U.S. Department of the Treasury," household spending, corporate investment, and the labor market have all experienced robust growth in the final three months of April 2024, even though inflation is still at its greatest level. However, in early 2024, the job creation boom increased, the prime-age labor supply remained strong, and the unemployment rate remained low.
Top 10 Trends in the Deodorant Market
- Transition towards more natural deodorants
- Choose Alternatives to Deodorants
- Increase in the category for women's deodorant
- Introduction of pocket-sized variants to capture the untapped market
- Influencer and social media marketing
- Targeted Marketing and Consumer Demographics
- Product innovation beyond the standard formulations
- Deodorants now offer lasting protection, up to 72 hours effective
- Deodorants with enhanced efficacy, lasting protection, and skin compatibility
- Consumers increasingly embrace varied deodorant types
1. Transition Towards More Natural Deodorants
Demand for deodorants with herbs and botanicals rose as consumers realized the advantages of natural products. In an effort to appeal to consumers who are health-conscious, deodorants are increasingly using botanical ingredients like cucumber, aloe vera, lemongrass, and green tea.
2. Choose Alternatives to Deodorants.
straightforwardness, affordability, and ease of use compelled the consumer to select alternatives. The top companies launched pocket-sized deodorant products that were affordable and small after the evaluation. Additionally, the quality of the aroma has improved due to the new technology, extending its shelf life.
3. Increase in category for women's deodorant.
In the past, ladies lacked the freedom to experiment with the various scents and deodorants that were prescribed to them. As the population grows and women's tastes and preferences change, the deodorant industry is being forced to consider alternative options. Deodorants are becoming more and more popular as a result of the launch of new goods, scents, and varieties (roll-on, sticks).
4. Introduction of pocket-sized variants to capture the untapped market
Companies have studied the world's population and identified the factors influencing deodorant sales. Convenience, cost considerations, and ease of use were the factors driving the consumer to choose alternatives. Following the review, the leading firms released deodorant in small, affordable, and pocket-sized bottles. Even on humid days, the consumer may stay fresh thanks to the new technology's long-lasting improvements in aroma quality.
5. Influencer and social media marketing
Social media has completely changed how deodorant companies interact with customers, moving away from traditional advertising and toward using content producers who establish genuine relationships. Social media is being used by the younger generation worldwide to gauge brand popularity. To attract youthful viewers, the products are promoted and made popular by bloggers on social media sites like Facebook, Instagram, TikTok, and others. Additionally, this strategy increased sales significantly across target demographics, demonstrating how well multi-tier influencer collaborations work to build relationships with customers.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the deodorant market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 30 Companies Leading the Deodorant Market
- Unilever PLC
- Procter and Gamble
- Beiersdorf AG
- Henkel AG and Co KGaA
- L’Oreal S.A.
- Sky organics
- Speick Natural Products
- Erbaviva
- Spirit Nest
- EO Products
- Elsa’s Skincare
- Alverde
- Lavanila
- Sebamed
- Buyindusvalley
- Colgate Palmolive Company
- Reckitt Benckiser Group PLC
- Kao Corporation
- Lion Corporation
- Natura and Co Holding S.A.
- Cosmax, Inc.
- Amorepacific Corporation
- Poliana Industrial
- Godrej Consumer Products Limited
- Avon Products
- Church and Dwight Co., Inc
- Edgewell Personal Care Company
- LG Household and Health Care LTD
- Giorgio Armani SpA
- Pharmaceutical Specialties Inc.
- Others
1. Unilever PLC
Headquarters: Unilever House, London, England, United Kingdom
Unilever PLC is a British multinational consumer packaged goods company headquartered in London, England. It was established on September 2, 1929, as a result of the union of British soap manufacturer Lever Brothers and Dutch margarine manufacturer Margarine Unie. It is the world's biggest soap manufacturer, with products sold in more than 190 nations. Goods from the company include bottled water, breakfast cereals, baby food, cosmetics, cleaning supplies, condiments, dairy goods, energy drinks, ice cream, instant coffee, instant noodles, pet food, medications, soft drinks, tea, and toothpaste. Beauty & Wellbeing, Personal Care, Home Care, and Nutrition are the four primary business segments into which the corporation is divided. Unilever announced in June 2025 that it would pay Summit Partners $1.5 billion to acquire the American personal care brand Dr. Squatch. The transaction is still pending shareholder and regulatory clearance.
2. Procter & Gamble
Headquarters: Cincinnati, Ohio, US
The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, and incorporated in Ohio. James Gamble and William Procter formed P&G in 1837. Beauty, Grooming, Health Care, Fabric and Home Care, and Feminine & Family Care are the company's five business divisions. After publishing 525 industrial design registrations under the Hague System in 2023, Procter & Gamble was rated second globally in the 2024 evaluation of WIPO's annual World Intellectual Property Indicators. The United States accounts for 48% of the company's sales, while other countries account for 52%. Because of the uncertainties surrounding tariffs under the second Trump administration, the corporation stated in June 2025 that it would lay off 7,000 employees over the next two years. The U.S. Global Leadership collaboration, which supports American military and development initiatives overseas, is a collaboration of more than 400 significant corporations and non-governmental organizations centered in Washington, DC. Procter & Gamble is a member of this group. Procter & Gamble was the largest marketer in the US in 2015, spending $4.3 billion on advertising across a range of brands, according to Advertising Age.
3. Beiersdorf AG
Headquarters: Hamburg, Germany
Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives, headquartered in Hamburg, Germany. The ambition of the company is to be the best skin care company in the world. It is a Pioneer since 1882. Making people feel good in their skin means different things to different people. That’s why, across the three global skin care brands NIVEA, Eucerin, and La Prairie, the company caters to all sorts of needs and operates across different markets: mass market, dermo cosmetics, and premium. NIVEA is one of the world’s largest skin care brands. It is available in about 200 markets around the world. At the research center in Hamburg as well as in our global regions, we regularly speak to, survey, and monitor consumers regarding their usage habits and expectations.
4. Henkel AG and Co KGaA
Headquarters: Dusseldorf, Germany
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Dusseldorf, Germany. The DAX firm was founded in 1876 and is divided into consumer brands and adhesive technology. It has business units that operate all over the world and is well-known for brands including Loctite, Persil, Fa, Pritt, Dial, and Purex. Henkel reported an operating profit of 2.831 billion euros and sales of around 21.6 billion euros in the fiscal year 2024. Over 80% of Henkel's 47,150 workers are based outside of Germany. British investors control about 31% of the shares, followed by American investors at 30%, Germany at 7%, Canada at 7%, the rest of Europe at 19%, and Asia Pacific at 5%. Adhesive Technologies, Beauty Care, and Laundry & Home Care are the three business divisions that make up Henkel. In the adhesives industry, Henkel is the market leader worldwide.
5. L’Oreal S.A.
Headquarters: Clichy, France
L'Oréal S.A. is a French multinational personal care corporation registered in Paris and headquartered in Clichy, Hauts-de-Seine. It is the biggest cosmetics company in the world. L'Oreal began as a hair color firm but rapidly expanded into other cosmetic and washing goods. In an attempt to capitalize on the rapidly expanding market for high-end hair products, L'Oreal inked a deal in June 2025 to purchase the haircare brand Color Wow. Employees began working at the facility in 1978 after it was built in the 1970s out of steel and brick to replace the old Monsavon mill. There are 1,400 workers in the building. L'Oréal has 21 research and development facilities across the globe. L'Oreal's chief executive officer is Nicolas Hieronimus, and its chairman is Jean-Paul Agon.
Are you ready to discover more about the deodorant market?
The report provides an in-depth analysis of the leading companies operating in the deodorant market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Unilever PLC
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Procter and Gamble
- Beiersdorf AG
- Henkel AG and Co KGaA
- L’Oreal S.A.
- Sky Organics
- Speick Natural Products
- Erbaviva
- Spirit Nest
- EO Products
- Elsa’s Skincare
- Alverde
- Lavanila
- Sebamed
- Buyindusvalley
- Colgate Palmolive Company
- Reckitt Benckiser Group PLC
- Kao Corporation
- Lion Corporation
- Natura and Co Holding S.A.
- Cosmax, Inc.
- Amorepacific Corporation
- Poliana Industrial
- Godrej Consumer Products Limited
- Avon Products
- Church and Dwight Co., Inc
- Edgewell Personal Care Company
- LG Household and Health Care LTD
- Giorgio Armani SpA
- Pharmaceutical Specialties Inc.
- Others
Conclusion
Consumer tastes are moving in favor of goods with several advantages, such as dermatologist-approved formulas, durability, and design that is considerate of the environment. L’Oreal is the world's largest company. In deodorants, active ingredients that are naturally extracted, without alcohol, and free of parabens to provide deodorant advantages in recent years. Europe is the largest growing region during the forecast period, and North America is the fastest growing region in the deodorant market.
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