Top 30 Artificial Intelligence In Marketing Companies in the Globe 2025: Statistical View by Spherical Insights & Consulting
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Artificial Intelligence In Marketing Market Size is projected to Grow from USD 18.53 Billion in 2024 to USD 169.73 Billion by 2035, at a CAGR of 22.3% during the forecast period 2025–2035. The artificial intelligence in marketing market is rising demand for customized customer experiences, improvements in machine learning, growing adoption of digital marketing, and companies looking for effective data-driven decision-making and automation solutions.
Introduction
The artificial intelligence (AI) in marketing is the application of AI technologies to advance marketing operations by automating processes, individualizing customer interactions, and optimizing decision-making. Applications of AI range from customer segmentation, predictive analytics, content generation, ad optimization, and chatbots for instant customer support. Machine learning algorithms divide customers according to their interests and behaviors, so personalized, targeted campaigns have a better resonance. Strengths of AI in marketing are that it can quickly process large volumes of data, allowing for more accurate targeting and enhanced campaign efficiency, and minimizing human error. Opportunities within this market stem from developments in machine learning, natural language processing, and the growth of AI-based products in emerging markets. Moreover, companies can use AI to maximize marketing investment, improve customer experience, and attain competitive benefits, driving further growth and innovation in the AI marketing industry.
Navigate Future Markets with Confidence: Insights from Spherical Insights LLP
The insights presented in this blog are derived from comprehensive market research conducted by Spherical Insights LLP, a trusted advisory partner to leading global enterprises. Backed by in-depth data analysis, expert forecasting, and industry-specific intelligence, our reports empower decision-makers to identify strategic growth opportunities in fast-evolving sectors. Clients seeking detailed market segmentation, competitive landscapes, regional outlooks, and future investment trends will find immense value in the full report. By leveraging our research, businesses can make informed decisions, gain a competitive edge, and stay ahead in the transition toward sustainable and profitable solutions.
Unlock exclusive market insights-Download the Brochure now and dive deeper into the future of the Artificial Intelligence In Marketing Market.
Artificial Intelligence In Marketing Market Size & Statistics
The Market Size for Artificial Intelligence In Marketing Was Estimated to be worth USD 18.53 Billion in 2024.
The Market is Going to Expand at a CAGR of 22.3% between 2025 and 2035.
The Global Artificial Intelligence In Marketing Market Size is anticipated to reach USD 169.73 Billion by 2035.
North America is expected to generate the largest demand during the forecast period in the Artificial Intelligence In Marketing Market
Asia Pacific is expected to grow the fastest during the forecast period in the Artificial Intelligence In Marketing Market.
Regional growth and demand
Asia Pacific is expected to grow the fastest during the forecast period in the artificial intelligence in marketing market. Asia-Pacific countries are rapidly developing military technologies with AI, championed by China, Japan, and India. China heavily invests in autonomous systems and AI-based warfare that may fundamentally shift the balance of power. Japan's Ministry of Defence embraces AI policies to become more efficient in defense, with a focus on target detection and logistics in the context of a declining population.
North America is expected to generate the largest demand during the forecast period in the artificial intelligence in marketing market. North America leads the market for AI in marketing through its sophisticated digital infrastructure, such as robust telecommunication, internet penetration, and cloud computing. North America is home to top tech leaders, startups, and research centers driving innovation in AI. Early adoption by firms, coupled with massive customer bases and high disposable income, propels strong demand for AI marketing solutions, making it the market leader.
Top 10 trends in the Artificial Intelligence In Marketing Market
- Advanced customer segmentation
- Integration of AI with IoT
- Chatbots and virtual assistants
- Voice and visual search
- Predictive analytics
- Programmatic advertising
- Personalized email marketing
- Customer journey mapping
- Augmented reality (AR) and AI fusion
- Content generation and optimization
1. Advanced customer segmentation
Advanced customer segmentation for AI marketing leverages machine learning to study enormous data and segment customers by behavior, preferences, and demographics. This facilitates supremely personalized campaigns that increase targeting accuracy, customer engagement, and conversion rates, ultimately leading to improved marketing ROI and customer satisfaction.
2. Integration of AI with IoT
Merging AI with IoT in marketing makes it possible to capture data in real-time from devices that are connected, which helps companies gain more in-depth insights into their customers. Such a convergence improves customized marketing, refines campaigns using behavior patterns, and increases customer experience through timely, relevant content at multiple touchpoints.
3. Chatbots and virtual assistants
Chatbots and virtual assistants are revolutionizing marketing with instant, personalized customer interactions 24/7. They increase engagement, respond to questions, and walk buyers through the sales funnel with ease. These AI-powered tools enhance customer satisfaction, reduce support costs, and increase conversion by delivering timely, applicable support.
4. Voice and visual search
Voice and image search are revolutionizing AI marketing through their ability to let users search for products through verbal commands or pictures. These technologies make user experience better, increase accessibility, and enable brands to tap into more accurate consumer intent, resulting in greater engagement and more efficient, tailored marketing practices.
5. Predictive analytics
Predictive analytics in AI marketing utilizes past information and machine learning to anticipate customer behavior so that marketers are able to personalize campaigns, maximize strategies, predict needs, and improve decisions, which leads to increased conversions and improved customer satisfaction through proactive insights.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the artificial intelligence in marketing market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 15 Companies Leading the Artificial Intelligence In Marketing Market
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Intel Corporation
- Amazon.com, Inc.
- Salesforce.com, Inc.
- Oracle Corporation
- Albert Technologies
- Samsung
- NVIDIA Corporation
- Adobe
- Micron Technology, Inc.
- Twitter, Inc.
- Appier
- Baidu, Inc.
1. Google LLC
Headquarters: Mountain View, California, USA
Google LLC, in the artificial intelligence in marketing industry, applies its innovative AI technologies to support advertising and marketing solutions. Through products such as Google Ads and Google Marketing Platform, it utilizes AI-powered tools such as machine learning algorithms and predictive analytics to refine ad targeting, optimize campaign performance, and provide personalized customer experiences. Google's AI features allow marketers to automate bidding, build responsive ads, and analyze big data sets, all of which assist companies in maximizing ROI and better engaging audiences in the digital marketing environment.
2. Microsoft Corporation
Headquarters: Redmond, Washington, USA
Microsoft Corporation in the artificial intelligence in marketing industry, Microsoft is at the forefront by incorporating AI in its portfolio of business offerings, specifically through Microsoft Azure AI and Dynamics 365. The platforms equip marketers with customer insight, predictive analytics, and automated campaign tools. Microsoft's AI technologies facilitate individual customer engagement, sentiment analysis, and real-time decision-making. In addition, its partnership with LinkedIn boosts B2B marketing strategies, and Microsoft becomes a leader in driving AI-driven marketing effectiveness across sectors.
3. IBM Corporation
Headquarters: Armonk, New York, USA
IBM Corporation, within the artificial intelligence in marketing sector, utilizes its robust AI platform, Watson, to offer enhanced marketing solutions. Watson allows companies to process massive volumes of customer data, draw insights, and tailor marketing campaigns on channels. IBM's AI solutions enable sentiment analysis, customer segmentation, and predictive analytics, enabling marketers to make smart, data-based choices. With automation and cognitive computing, IBM empowers companies to increase customer engagement, streamline campaigns, and enhance ROI, positioning itself as a leading innovator in AI-based marketing strategies.
4. Intel Corporation
Headquarters: Santa Clara, California, USA
Intel Corporation, in the artificial intelligence in marketing industry, offers the key hardware and software infrastructure necessary to enable AI-powered marketing solutions. With its AI chips, including Intel® Xeon® processors and the Intel® AI Analytics Toolkit, the company helps achieve accelerated data processing and real-time insights. Intel enables marketers with improved machine learning model performance for customer segmentation, personalization, and predictive analytics. Its innovations enable better marketing approaches, improve customer interaction, and encourage wiser, data-driven decision-making.
5. Amazon.com, Inc.
Headquarters: Seattle, Washington, USA
Amazon.com, Inc. is the market leader for artificial intelligence in marketing. Amazon utilizes its AI prowess through Amazon Web Services (AWS) to provide cloud-based AI and machine learning tools for marketers. These are complemented by Amazon Personalize for personalized product suggestions, Amazon Forecast for planning demand, and Amazon SageMaker for machine learning model building, training, and deployment. AI is also heavily employed by Amazon within its online shopping website to drive personalized shopping, targeted advertising, voice searches through Alexa, and customer behavior forecasting to enhance the effectiveness of marketing.
Are you ready to discover more about the artificial intelligence in marketing market?
The report provides an in-depth analysis of the leading companies operating in the global artificial intelligence in marketing market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Google LLC
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Microsoft Corporation
- IBM Corporation
- Intel Corporation
- Amazon.com, Inc.
- Salesforce.com, Inc.
- Oracle Corporation
- Albert Technologies
- Samsung
- Others.
Conclusion
The marketing artificial intelligence market is transforming the way companies engage with customers, automate campaigns, and improve decision-making. Predictive analytics, chatbots, voice search, and customer segmentation technologies allow for efficient and targeted strategies. Companies like Google, Amazon, Microsoft, and IBM are leading the pack with AI tools that increase ROI and data-driven performance. With AI evolving in step with IoT and big data, its marketing role will increasingly reinforce customer experiences as well as offer global growth opportunities to businesses in every industry.
About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.
CONTACT US:
For More Information on Your Target Market, Please Contact Us Below:
Phone: +1 303 800 4326 (the U.S.)
Phone: +91 90289 24100 (APAC)
Email: inquiry@sphericalinsights.com, sales@sphericalinsights.com
Contact Us: https://www.sphericalinsights.com/contact-us
Need help to buy this report?