Top 25 Global Sports Betting Companies (2025–2035): Spherical Insights Analysis
RELEASE DATE: Sep 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Sports Betting Market Size is projected to Grow from USD 90.80 Billion in 2024 to USD 283.70 Billion by 2035, at a CAGR of 10.91% during the forecast period 2025–2035. The market for Sports Betting is growing demand due to Technological developments; regulatory expansions, worldwide market penetration, data analytics integration, mobile platform growth, and improved monetization through creative digital experiences
Introduction
The structured business of placing bets on the results of different sporting events by people or organizations is known as the sports betting market. Traditional bookies, internet sites, and smartphone apps that allow betting on sports, including basketball, football, horse racing, and more, are all part of this market. Governments and agencies set up the regulatory framework in which it functions to guarantee fairness, openness, and responsible gaming. The sports betting market's high level of technological integration allows for data analytics, real-time betting, and customized user experiences. For Instance, in August 2025, Betby, a developer of iGaming software, announced the addition of additional virtual games to its library, which now totals over 20 titles. In conjunction with the new season of the Indian Pro Kabaddi League, the world's first virtual kabaddi game is being launched. The expanded availability of mobile phones and the internet is the main factor driving industry expansion. A number of nations have legalized and regulated sports betting, which has increased consumer trust and attracted new players to the market. The rise in sports leagues and events, as well as the expansion of digital infrastructure and the use of connected devices, are major factors propelling the growth of the sports betting market.
Navigate Future Markets with Confidence: Insights from Spherical Insights LLP
The insights presented in this blog are derived from comprehensive market research conducted by Spherical Insights LLP, a trusted advisory partner to leading global enterprises. Backed by in-depth data analysis, expert forecasting, and industry-specific intelligence, our reports empower decision-makers to identify strategic growth opportunities in fast-evolving sectors. Clients seeking detailed market segmentation, competitive landscapes, regional outlooks, and future investment trends will find immense value in the full report. By leveraging our research, businesses can make informed decisions, gain a competitive edge, and stay ahead in the transition toward sustainable and profitable solutions.
Unlock exclusive market insights - Download the Brochure now and dive deeper into the future of the Sports Betting Market.
Sports Betting Market Size & Statistics
- The Market Size for Sports Betting Was estimated to be worth USD 90.80 Billion in 2024.
- The Market Size is going to Expand at a CAGR of 10.91% between 2025 and 2035.
- The Global Sports Betting Market Size is anticipated to reach USD 283.70 Billion by 2035.
- Europe is expected to generate the highest demand during the forecast period in the Sports Betting Market
- North America is expected to grow the fastest during the forecast period in the Sports Betting Market.
Regional growth and demand
North America is expected to grow the fastest during the forecast period in the Sports Betting market.
The North American sports betting market is due to regulatory changes, particularly in the United States, where legalization is continuing state by state. The fastest-growing channels are mobile and online, where user engagement is fueled by promotions, live streaming, and in-play betting. Sportsbook operators frequently work with major sports leagues or media companies to increase integration and visibility.
Europe is expected to generate the highest demand during the forecast period in the sports betting market.
The European sports betting market is always changing, supported by both growing internet activity and established rules in a number of nations. Mobile apps and live betting features are growing increasingly popular, and online platforms already control the majority of the market. Basketball and tennis are the next most bet-on sports, behind football.
Top 10 Trends in the Sports Betting Market
- The Dominance of Mobile & In-Play Betting
- Legalization & Market Expansion
- The Rise of Esports Betting
- Integration of AI & Machine Learning
- Increased Personalization & Gamification
- The Use of Blockchain & Cryptocurrency
- Partnerships with Media & Leagues
- The Growth of Micro-Betting
- Focus on Responsible Gambling
- The Emergence of AR & VR
1. The Dominance of Mobile & In-Play Betting
The market is overwhelmingly mobile-first, with a significant majority of all online bets placed via smartphones. This is fueled by the rise of user-friendly apps that offer real-time odds, live streaming, and push notifications. Accompanying this is the massive growth of in-play or live betting, which allows users to wager on events as they unfold. This dynamic, fast-paced form of betting has become a staple of the modern betting experience.
2. Legalization & Market Expansion
The ongoing legalization and regulation of sports betting in new jurisdictions, particularly in North America, is a primary driver of market growth. This has created a structured and secure environment, increasing consumer confidence and attracting new operators and investment. Europe remains a dominant force with its well-established regulatory framework.
3. The Rise of Esports Betting
Esports betting is a fast-growing segment, particularly among younger, tech-savvy bettors. With major tournaments and leagues for games like League of Legends and Counter-Strike, esports offers year-round betting opportunities that mirror traditional sports. Its digital-native nature makes it a perfect fit for online betting platforms.
4. Integration of AI & Machine Learning
Betting platforms are leveraging AI and machine learning to analyze vast amounts of data, providing more accurate predictive models and personalized recommendations for users. AI is also used to enhance security, detect fraud, and automate customer support. This technology improves the user experience and provides a strategic edge for both bettors and operators.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the Sports Betting market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 10 Companies Leading the Sports Betting Market
- Flutter Entertainment
- Bet365
- DraftKings
- MGM Resorts
- Caesars Entertainment
- Entain
- Kindred Group
- 888 Holdings
- Aristocrat logo
- Others
1. Flutter Entertainment
Headquarters: U.S.
Flutter Entertainment is a dominant force in the sports betting market, strategically leveraging a portfolio of globally recognized brands like FanDuel and Paddy Power to lead in key regions, particularly in the rapidly expanding U.S. market. The company utilizes its massive scale and proprietary technology, known as the "Flutter Edge," to drive innovation, gain a competitive edge through features like personalized parlays, and quickly enter new regulated markets. By combining a global presence with local brand autonomy, Flutter cements its position as a world leader in online sports betting and gaming.
2. Bet365
Headquarters: U.K.
With over 63 million registered users across 200+ countries, Bet365 leads the way in offering fast, immersive, and personalized betting experiences. The platform offers a wide range of services, including: Live Sports Betting.
3. DraftKings
Headquarters: U.S.
DraftKings has become a dominant force in the sports betting industry, largely due to its savvy marketing strategies. Central to this success is the use of draft kings commercial actors and celebrity endorsements that amplify its brand visibility and appeal.
4. MGM Resorts
Headquarters: U.S.
The Company's 50/50 venture, BetMGM, LLC, offers sports betting and online gaming in North America through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary, LV Lion Holding Limited, offers sports betting and online gaming through market-leading brands in several jurisdictions.
Are you ready to discover more about the Sports Betting market?
The report provides an in-depth analysis of the leading companies operating in the global Sports Betting market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Flutter Entertainment
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Bet365
- DraftKings
- MGM Resorts
- Caesars Entertainment
- Entain
- Kindred Group
- 888 Holdings
- Aristocrat logo
- Others
Conclusion
The sports betting market is undergoing a significant transformation, with its growth driven by a combination of technological innovation and a changing regulatory environment. The increasing legalization of sports betting, particularly in North America, is opening up new, regulated markets, attracting investment, and fostering consumer confidence. This expansion is complemented by a heavy reliance on technology, with mobile and in-play betting dominating the landscape, driven by the widespread use of smartphones and high-speed internet. Cutting-edge technologies like AI and machine learning are being used to enhance everything from predictive analytics and personalization to security and fraud detection. At the same time, the industry is seeing the rise of new segments, such as esports and micro-betting, and is forging deeper integrations with sports leagues and media. This dynamic market is also placing a greater emphasis on responsible gambling as it evolves, reflecting a commitment to sustainable growth within a more structured and technologically advanced framework.
About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.
CONTACT US:
For More Information on Your Target Market, Please Contact Us Below:
Phone: +1 303 800 4326 (the U.S.)
Phone: +91 90289 24100 (APAC)
Email: inquiry@sphericalinsights.com, sales@sphericalinsights.com
Contact Us: https://www.sphericalinsights.com/contact-us
Need help to buy this report?