Top 20 Companies in Personalized Nutrition Market: Statistical View by Spherical Insights and Consulting
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Personalized Nutrition Market Size is projected To Grow from USD 17.25 Billion in 2024 to USD 82.65 Billion by 2035, at a CAGR of 15.31% during the forecast period 2025–2035. The personalized nutrition industry will grow because of the increase in the customer's needs for a healthier way of life, certain food selections, and preventative health within the personalized food and healthcare sectors. For instance, Google is involved in the market around wearable products that measure and track health through its Fit and Google Wear health platforms which directly or indirectly influence the market growth.
Introduction
The industry that focuses on offering individualized dietary and nutritional recommendations based on a person's particular traits, including their genetic composition, lifestyle, health issues, and personal objectives, is known as the worldwide personalized nutrition market. Nutrition is vital part of the food that shows how food and diet impact on the human body. Nutrition performs an essential role in daily routine. It assists to optimize our physical performance and mental capabilities through the adaptations to our needs and desires. Personalized nutrition is knowing the interaction of food and genes to develop a personalized diet that fits the needs of an individual. Further, the rising contains of disease caused by ailments caused by a changing lifestyle is causing distress among people. Consumer want to take in healthy and nutritious food. The increasing elderly population and likelihood for longer life expectancy rates is leading people to make healthier lifestyle choices. Moreover, growing awareness of the impact of food and health has made it easy for customers to choose a nutritious choice that coincides with their lifestyle. The focus on nutrition by younger populations across the globe is allowing for the personalized nutrition market to expand further.
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Personalized Nutrition Market Size & Statistics
- The Market Size for Personalized Nutrition Was Estimated to be worth USD 17.25 Billion in 2024.
- The Market Size is Going to Expand at a CAGR of 15.31% between 2025 and 2035.
- The Global Personalized Nutrition Market Size is anticipated to reach USD 82.65 Billion by 2035.
- North America is anticipated to grow at the highest share during the forecast period in the personalized nutrition Market.
- Asia Pacific is projected To Grow the fastest CAGR during the forecast period in the personalized nutrition Market.
Regional growth and demand
Europe is anticipated to grow the fastest CAGR during the forecast period in the personalized nutrition market.
The market for Personalized Nutritions is now growing in Europe due to advancements in the field and the growing popularity of cloud-based solutions. Along with the ongoing expansion of the e-commerce sector, the market is also driven by the existence of vast networks of third-party logistics (3PL) providers and major organizations offering worldwide distribution and storage services.
Asia Pacific is expected to grow at the highest market share over the forecast period in the personalized nutrition market.
The market expansion is driven by the expansion of disposable income, growing health awareness, and increasing rates of lifestyle diseases. China, Japan, India, and South Korea are main contributors to the region, supported by the uptake of new digital health technologies, urbanization, and the advancement of personalized nutrition into established medica systems. In addition, high smartphone penetration and digital literacy support health tracking apps and virtual nutrition coaching.
Top 10 trends in the Personalized Nutrition Market
- Platforms for Personalized Nutrition Driven by AI
- Dietary Customization Based on Genetics and Microbiomes
- Combining Wearable Technology with Real-Time Biomarker Monitoring
- Foods Made Using 3D Printing and Tailored Supplement Delivery
- Nutrition Models for Direct-to-Consumer Subscriptions
- Corporate Wellness Initiatives & Tailored Meal Delivery
- Probiotics, Functional Foods, and Specific Nutraceuticals
- Plant-Based Customization with an Emphasis on Sustainability
- Nutrition-Based Preventive Health and Chronic Disease Management
- Accessibility, Ethics, and Data Privacy in Personalized Nutrition
1. Platforms for Personalized Nutrition Driven by AI
Platforms for customized nutrition powered by artificial intelligence evaluate individual data and provide individualized dietary recommendations. These platforms optimize nutrition regimens by taking into account a variety of factors, including lifestyle, microbiota, genetics, biomarkers, health objectives, and more.
2. Dietary Customization Based on Genetics and Microbiomes
AI-powered platforms are going beyond one-size-fits-all nutrition strategies by personalizing diets with genetic and microbiome data. The purpose of this integration is to improve health, performance, and disease prevention by enabling dietary recommendations that are specifically suited to each person's biology.
3. Probiotics, Functional Foods, and Specific Nutraceuticals
These three groups—probiotics, functional foods, and nutraceuticals—are essential components of customized nutrition plans that use food-based interventions to improve health, manage illnesses, and maximize well-being. Individual biological profiles can be used to customize their use with the aid of AI.
4. Nutrition-Based Preventive Health and Chronic Disease Management
Nutrition-focused prevention strategies effectively reduce the prevalence and consequences of chronic diseases while supporting the development of resilient, sustainable health systems. Offering individuals and communities skills, knowledge and resources to eat properly can allow them to live healthier lives and lower their lifetime health costs.
5. Accessibility, Ethics, and Data Privacy in Personalized Nutrition
While personalized nutrition has many advantages, it also presents serious ethical, accessibility, and data privacy issues as it develops quickly thanks to AI, genetic testing, and microbiome research. For healthcare innovation to be equitable, safe, and reliable, these issues must be resolved.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the personalized nutrition market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 25 Companies Leading the Personalized Nutrition Market
- Amway
- BASF
- DSM
- Herbalife Nutrition Ltd
- DNAfit
- Care/of
- Nutrigenomix
- Zipongo
- Viome
- Habit
- Atlas Biomed Group Limited
- Persona
- Foodsmart
- Bactolac Pharmaceutical, Inc.
- Balchem Corporation
- Mixfix, Inc.
- Barrington Nutritionals
- Arizona Nutritional Supplements
- Maat Nutritionals
- Natures Product Inc
- Others
1. Amway
Headquarters: Michigan, USA
Amway competes in this dynamic industry with its Nutrilite brand and other nutrition-focused products. The market is being pushed by growing customer demand for personalized nutritional solutions, growing health consciousness, and technical breakthroughs in wearable health devices, genomics, and artificial intelligence. Amway places a strong emphasis on customized supplement formulations that address each person's unique genetics, lifestyle, and wellness objectives as part of their personalized nutrition strategy. The company responds to the growing market demand in important regions such as the Asia Pacific and North America by expanding its product portfolio through innovation and strategic alliances. To stay competitive and maintain growth momentum in the face of expanding trends, including health fitness, chronic disease management, and preventive care, Amway makes investments in marketing, research, and digital health integration.
2. BASF
Headquarters: Ludwigshafen, Germany
BASF stands out as a comprehensive player with unique research and development capabilities and a successful nutraceutical portfolio; thus, BASF is among several giants (e.g., Nestlé, DSM, and Herbalife). BASF leverages the chemical and biotech aspects of its business to drive innovation in personalized supplements, functional ingredients, and solutions to manage chronic diseases, wellness, and fitness habits. The company uses partnerships with wellness centers and digital health platforms to support marketing and the brand, as well as reach consumers. BASF distinguishes itself in the personalized nutrition market by fusing innovative scientific research with strategic alliances, which allows it to provide tailored nutritional solutions that address changing consumer health requirements and make a substantial contribution to the expansion and revolution of the personalized nutrition sector.
3. Herbalife Nutrition Ltd
Headquarters: California, USA
Herbalife isn’t just offering basic nutrition products anymore—they’ve stepped up their game with options like their Personalized Protein Powder, which combines soy and whey protein to help support muscle maintenance and growth. They’ve paired these tailored supplements with digital health tools, so customers can get nutrition guidance that actually fits their metabolism, lifestyle, and fitness routines. It’s a shift from one-size-fits-all to a much more targeted approach. In 2025, Herbalife made some serious moves in the personalized nutrition space. They partnered with major sports events, including the Women’s College Basketball All-Star Combine, providing athletes with nutrition and hydration support on a bigger stage. The company’s also been strategically acquiring businesses focused on personalized nutrition platforms and manufacturing, aiming to boost their capacity for delivering custom supplement solutions globally. They’re positioning themselves as a leader in the individualized nutrition market.
4. Nutrigenomix
Headquarters: Ontario, Canada
Nutrigenomix operates on the cutting edge of biotechnology, specializing in personalized nutrition solutions powered by nutrigenomics—that’s the science of how your genes and your diet interact, with real impact on health outcomes. Established in 2011 at the University of Toronto, Nutrigenomix has developed a robust suite of genetic tests that evaluate everything from nutrition and metabolism to weight management, athletic potential, fertility, food intolerances, and cardiovascular health. With a spanning more than 12,000 healthcare professionals across 75 countries, Nutrigenomix delivers actionable, evidence-based nutrition recommendations tailored to each individual’s genetic profile. The process is straightforward—a non-invasive cheek swab—resulting in a comprehensive, multilingual report that clients and practitioners can immediately put to use.
5. Habit
Headquarters: Austin, Texas, USA
Habit, headquartered in Oakland, California, is taking a data-driven, truly individualized approach to nutrition. Instead of offering yet another generic diet plan, Habit leverages advanced testing, including a DNA cheek swab and a blood biomarker analysis after a controlled metabolic challenge (yes, that means a specially formulated milkshake), to identify how each client’s body responds to carbohydrates, fats, and proteins. The company synthesizes genetic insights, metabolic response, and lifestyle factors to generate targeted nutrition recommendations for each client. Whether the goal is weight management, increased energy, or athletic performance, Habit’s team provides actionable dietary guidance that’s relevant to the individual. To support implementation, they round out their service with custom meal plans, recipes tailored to the user, and access to professional coaching. The full testing package is priced at $299, positioning Habit as a premium service within the personalized nutrition space. Additional offerings, such as meal delivery and ongoing coaching, are available for clients seeking more hands-on support. Notably, Habit emphasizes community-building among users who share similar nutritional profiles, enhancing engagement and retention.
Are you ready to discover more about the Personalized Nutrition market?
The report provides an in-depth analysis of the leading companies operating in the global Personalized Nutrition market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Amway
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- BASF
- DSM
- Herbalife Nutrition Ltd
- DNAfit
- Care/of
- Nutrigenomix
- Zipongo
- Viome
- Habit
- Atlas Biomed Group Limited
- Persona
- Foodsmart
- Bactolac Pharmaceutical, Inc.
- Balchem Corporation
- Mixfix, Inc.
- Barrington Nutritionals
- Arizona Nutritional Supplements
- Maat Nutritionals
- Natures Product Inc.
- Others
Conclusion
North America, and with the fastest-growing Asia Pacific are the main regions propelling this expansion, and growing health consciousness and developing digital health technology are major factors. Amway, BASF, Herbalife Nutrition, Nutrigenomix, and Habit are some of the top firms influencing this sector. These companies provide individualized nutrition solutions that satisfy people's health demands all over the world by utilizing scientific innovation, digital integration, and strategic alliances. All things considered, the market for personalized nutrition offers significant prospects for expansion and innovation as it reflects the dynamic nexus of consumer demand, technology, and health.
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