Top 15 Companies in Augmented Reality in E-Commerce Worldwide Market in 2025 Statistical View by Spherical Insights and Consulting
RELEASE DATE: Aug 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Augmented Reality In E-Commerce Market Size is projected to Grow from USD 5,872.4 Million in 2024 to USD 16, 7842.9 Million by 2035, at a CAGR of 35.63% during the forecast period 2025–2035. The market for Augmented Reality in E-Commerce is growing demand due to rising demand for immersive, interactive shopping experiences.
Introduction
AR takes advantage of AR technology to increase online shopping by allowing products in real-world settings before purchasing the e-commerce market. This innovation improves user experience, enhances customer engagement, and reduces returns rates. Major driving factors include increase in smartphones, growing consumer demand for immersive purchase and progress in AR software and hardware. A notable recent development is the launch of the Apple Pro Mixed-Rela into 2024, which offers high-resolution display and advanced gesture control, which enhances AR purchasing experiences. Governments worldwide are supporting the adoption of AR through digital innovation and promoting smart retail solutions, such as funding for tech startups and creating favorable regulatory framework. These combined efforts are intensifying market growth by making AR more accessible and practical evenly for retail vendors and consumers.
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Augmented Reality in E-Commerce Market Size & Statistics
- The Market Size for Augmented Reality in E-Commerce Was estimated to be worth USD 5,872.4 Million in 2024.
- The Market Size is going to Expand at a CAGR of 35.63% between 2025 and 2035.
- The Global Augmented Reality in E-Commerce Market Size is anticipated to reach USD 16, 7842.9 Million by 2035.
- North America is expected to generate the highest demand during the forecast period in the Augmented Reality in E-Commerce Market
- Asia Pacific is expected to grow the fastest during the forecast period in the Augmented Reality In E-Commerce Market.
Regional growth and demand
Asia Pacific is expected to grow the fastest during the forecast period in the augmented reality in E-commerce market.
This growth is due to rapid digitalization, increasing the smartphone and expanding e-commerce penetration. Local startups and tech companies are promoting market growth, with increasing investment in AR technology, as well as increasing consumer demand for shopping experiences. Additionally, the Assistant Government's initiative, which promotes innovation and smart retail solutions, contributes quickly to the AR sector in e-commerce.
North America is expected to generate the highest demand during the forecast period in the augmented reality in E-commerce market.
This dominance is due to its advanced technical infrastructure, high smartphone penetration and strong appearance of major AR technology providers. Additionally, preliminary adoptions by major retailers and continuous investment in AR innovation increase the growth in the market of investment sector. Consumer demand to increase online shopping experiences AR e-commerce supports the leadership of North America in space.
Top 10 Trends in the Augmented Reality in E-Commerce Market
- WebAR for Enhanced Accessibility
- AI-AR Fusion
- Virtual Try-On Features
- Spatial Computing Advancements
- Interactive Product Manuals
- Cloud-Powered and 5G-Enabled AR
- AR for Personalization
- AR in Social Commerce
- Enhanced AR Hardware
- AR for Brand Engagement
1. WebAR for Enhanced Accessibility
Consumers are increasingly opting for beers with low or no alcohol content due to growing health consciousness and a desire for responsible consumption.
2. AI-AR Fusion
The integration of Artificial Intelligence with Augmented Reality creates smarter, more interactive, and personalized shopping experiences, improving how users interact with digital and physical products.
3. Virtual Try-On Features
A crucial trend, virtual try-on allows customers to visualize products on themselves or in their spaces before purchasing. This is especially popular for products like cosmetics, jewelry, and apparel, helping to reduce purchase anxiety and returns.
4. E-Commerce and Online Sales
The evolution of spatial computing is leading to more advanced AR applications with greater depth and interactivity, offering more realistic and immersive ways to visualize products.
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Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the Augmented Reality In E-Commerce market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 10 Companies Leading the Augmented Reality In E-Commerce Market
- Apple
- Meta
- Treeview
- IKEA
- Amazon
- 3D Cloud by Marxent
- Wikitude GmbH
- Dulux Paint
- Warby Parker & Wannaby
- Others
1. Apple
Headquarters: California
Apple is a major player in the Augmented Reality (AR) e-commerce market through its ARKit platform and the widespread adoption of AR-enabled devices like iPhones and iPads. ARKit empowers brands to offer virtual try-on and object placement features, improving customer confidence and reducing returns for products like furniture and fashion. With the introduction of the Apple Vision Pro headset, Apple is further poised to revolutionize the market by offering more immersive virtual showrooms and experiences.
2. Google
Headquarters: California
Google plays a key role in the AR in e-commerce market by providing the ARCore platform for developers to build AR experiences and promoting AR's benefits for retailers through its "Think with Google" insights, which highlight increased conversion rates and reduced returns from shoppers who use AR to visualize products in their own environment. Google's research indicates strong consumer interest in AR, with 66% of consumers seeing it as a condition for a better online shopping experience.
3. Meta
Headquarters: California
Meta, referring to Facebook's parent company that embraces augmented reality (AR) and the metaverse, is driving the e-commerce market by integrating AR to create immersive virtual experiences where consumers can virtually try on products, see how furniture fits in their homes, and make purchases with increased confidence. This AR integration leads to higher customer satisfaction, more frequent purchases, and significantly reduced product returns for businesses, transforming e-commerce into a more engaging and personalized platform.
4. Treeview
Headquarters: New York
Treeview is an AR/VR studio that helps e-commerce businesses integrate augmented reality solutions to provide customers with virtual try-ons, product previews in their own space, and interactive experiences, thereby increasing engagement, reducing returns, and improving purchase confidence. As a leader in the field, Treeview focuses on creating bespoke AR software for enterprise clients, helping them build and own their digital assets for use in the growing AR market.
Are you ready to discover more about the Augmented Reality in E-Commerce market?
The report provides an in-depth analysis of the leading companies operating in the global Augmented Reality in E-Commerce market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
- Apple
- Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
- SWOT Analysis
- Meta
- Treeview
- IKEA
- Amazon
- 3D Cloud by Marxent
- Wikitude GmbH
- Dulux Paint
- Warby Parker & Wannaby
- Others
Conclusion
The market is experiencing rapid expansion for the enhanced reality (AR) in e-commerce, which is widely inspired by the widely adoption of the smartphone and increasing consumer demand for more attractive and emergent online shopping experiences. The use of AR technology is fundamentally changing how people shop, allow them to imagine products in real -world settings before shopping, which in turn boosts the customer's confidence and reduces the product returns. The market is also benefiting from continuous progress in AR software and hardware, as well as taking initiative of the Assistant Government with the aim of promoting digital innovation.
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